On June 19, LinkedIn announced that companies are now able to send targeted status updates to followers of their company pages. Aiming to increase company engagement on LinkedIn, users can now tailor the way they communicate with followers and help meet their unique needs.
Thanks to this new capability, businesses are now able to update their company pages through the popular social media publishing giant, HootSuite. This is incredibly convenient for businesses and marketers since it’s now easier than ever to update multiple social media platforms in one place.
One of LinkedIn’s challenges has been that, compared to other social media platforms, users are less engaged and typically spend less time on the site. For example, according to Nielsen, visitors to LinkedIn averaged only 16 minutes and 46 seconds on the site in April while Facebook saw visitors spend an average of more than seven hours on the site in one month alone.
However, with these new updates, LinkedIn users should enable better listening and engagement between companies and professionals. Like with all social media, the power lies in exploring new frontiers, making connections and developing relationships with people.
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