The New York Times has 17 distinct e-newsletters that are sent out on a weekly or daily basis. These emails cover a wide variety of topics, including politics, health, money, entertainment and headlines. All subscribers opt-in to these lists and can be targeted by county of residence.
Through the “Sophisticated Shopper – Run of Email” program, the Times can get your ad into the mailboxes of active, affluent consumers who are seeking more information about new products and services. The ad is a cube, large by industry standards (336 x 280 pixels), and is situated just below the fold of the email. The program works by taking your ad and dropping it into whatever space is available, in any of the e-newsletters, during a particular date range. Since advertisers are unable to target by a specific email topic, the pricing for this program is more affordable. This remnant space pricing provides exposure for advertisers that may not otherwise be able to afford placing their message in front of the Times’ readers. We recommend this advertising opportunity for businesses looking to target more affluent audiences in specific counties.