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Using Web and Social Media to Promote Your Event

Whether your business is planning to host a seminar, fundraiser, workshop or a Webinar, Web and social media outlets can serve as powerful and inexpensive tools to promote and market your upcoming event. Especially for those on a budget, Web and social networking sites can provide free publicity and visibility for your organization. When promoting … Continue reading “Using Web and Social Media to Promote Your Event”

Whether your business is planning to host a seminar, fundraiser, workshop or a Webinar, Web and social media outlets can serve as powerful and inexpensive tools to promote and market your upcoming event. Especially for those on a budget, Web and social networking sites can provide free publicity and visibility for your organization. When promoting an event, your goals should be to spread awareness, boost attendance and generate excitement.

This article will provide you with a multifaceted approach to using various Web and social media outlets to market your events. Our recommendations include using online event calendars, posting press releases on free submission websites, sending e-blasts, creating events on Facebook, updating Twitter, using LinkedIn and continuing to promote your event, even after it has ended.

Event Calendars — Submitting your event to free online calendars is one of the most valuable methods of promoting your event online. Dozens of local newspapers, magazines, television channels and radio stations have websites that host calendars of events. These calendars often offer free postings and give the public a useful tool to search for things to do in their area. Event calendars are highly targeted since your event will be organized according to what category it belongs to. For example, if you are holding a benefit dinner for your non-profit organization, you can ensure that your event listing will appear in the “non-profit” and “fundraiser” categories. When you post your event on these calendars, be sure to include your business’ contact information, the event’s location and any other important details. Very often, these media outlets will also use their online calendars for their television, radio or print outlets.

Free Online Event Calendars:
www.nymetroparents.com (regional)
long-island.newsday.com (regional)
www.eventful.com

Press Release Submission Websites — Whenever your organization is hosting an event, it is essential to create and distribute a press release to notify your target audience, the general public and members of the media. You should include a description of the event, its location, contact information and a powerful headline. When creating this content for online distribution, it is important to use keyword-rich language and to include as many relevant links as possible. These links should lead to further information, a specific offer or a landing page on your website. Once your content has been created, distribute your press release on the Web using the following websites to create buzz and get the word out. For more information on free submission websites, read our article, “Why You Should Take Advantage of Free Submission Websites.”

Free Online Press Release Submission Websites:
www.longisland.com (regional)
www.prLog.com
www.openPR.com
www.pressmethod.com
www.pr-usa.net
www.PR.com
www.PR9.net
www.pressabout.com
www.PRUrgent.com

E-Blasts — E-blasts are emails that are sent out to your clients or customers that notify them of a special deal, promotion, event or other news. When promoting events, we recommend using e-blasts because they can quickly deliver content to a large number of people. E-blasts are also much cheaper and easier to distribute than traditional print advertisements. To begin, we suggest signing up for a program such as Stream Send or Constant Contact. These email marketing programs will allow you to create and send e-blasts, as well as e-newsletters and any other professional emails. Once you’ve signed up for one of these programs, create an email with a description of your event and a powerful subject line. Having a strong subject line is so vital to your email marketing success because the majority of people choose whether or not to open an email based on the subject line alone.

Your e-blast should include a small blurb about your event, a link to more information, multimedia (if necessary) and your business’ contact information. Always keep in mind that you don’t want to bombard your contacts by sending an excessive amount of emails. We recommend sending out an initial e-blast to announce your event, a reminder when the date is approaching and a follow-up email after the event has ended.

Facebook — Facebook, the most widely used social media website, offers several areas to promote your organization’s event at no cost. For example, the Facebook Events application is one of the most powerful marketing tools this social media giant has to offer. By creating a Facebook Event page, you are providing your audience with an interactive hub of information and conversation surrounding your event. Once you are logged in, you can create your Facebook Event here. Include a profile picture, fill out all information, upload multimedia (if applicable) and begin inviting friends. When you are creating your page, make sure that the following “Event Options” are checked off:

• Enable the event wall
• Enable the event photos, videos and links
• Allow guests to bring friends to the event
• Show the guest list

Once all of these options are checked, guests will be allowed to invite their friends to your event, write on the page’s wall and upload their own photos and videos. It is important to periodically encourage your friends to spread the word by using the “Share” and “Post to your Profile” buttons. These buttons will post an event invitation directly on the user’s personal Facebook wall. For more information on how to use Facebook to build your business, read our article, “10 Steps to Getting the Most Out of Facebook.”

Twitter — Considering its immensely powerful viral capabilities and communication features, it is essential for your business to break into the world of Twitter. There are a variety of ways to reach your target audience and market your upcoming event using this microblogging network. Before you begin tweeting about your event, you may want to create a customized hashtag (#). On Twitter, hashtags are used to mark keywords or topics in a tweet. By including relevant hashtags in your tweets, they can be categorized and found more easily in the Twitter Search Engine. For example, if you are planning to host a Webinar on social media, your hashtag may be “#SMWebinar.” Be sure to include this hashtag in any tweet relating to your event and encourage people to do the same. Thus, a sample tweet may be, “We are excited to host our first Webinar on social media today! #SMWebinar.”

When using Twitter to promote your event, another tip is to mix up the content in your tweets. If you are continuously tweeting the same thing, your followers will be disinterested with the same information and become inclined to “un-follow” you. To build a variety of tweets related to your event, you can try asking questions related to your event, tweeting the sign-up link or links to any press releases, posting photos related to your event or re-tweeting what someone posted about your event. You can also ask people to share your event by including, “Please RT!” (please re-tweet) to increase awareness on Twitter. For more information on how to use Twitter to promote your business, read our article, “Secrets to Twitter Marketing.”

LinkedIn — LinkedIn offers several opportunities to market your event to personal connections and other business professionals. After you are logged in, you can create and manage your events here. Once you’ve created your event and completed all relevant information, you can invite up to 50 people from your personal network. Since you are limited to 50 invitations on LinkedIn, you should send personal emails to the rest of your connections with a brief invitation and a link to your event. When someone RSVPs, the notification will appear on their home profile so all of their connections will be notified of your event as well. As the administrator of your event page, you can keep track of your RSVPs and monitor any comments. You may also send individual invitations and promote your organization’s events using the discussion boards of LinkedIn Groups. Submitting events to LinkedIn is another quick, simple and cost-effective way to spread your message and boost your attendance. For more information on how to use LinkedIn to build your business, read our article, “Making the Right Connections on LinkedIn.”

Continue Promoting After Your Event — Don’t stop marketing your event just because it has ended! There are still a variety of ways to promote your organization, encourage attendance at future events and nourish communication with your guests. Always thank your attendees through social media updates, emails and, if practical, personal messages. Upload any photos you may have taken to Flickr and your social media profiles. On Facebook, make sure to “tag” people if they appear in your photo album. This interaction will encourage involvement on your fan page and help to keep it interactive and fresh. If you recorded any videos at your event, make sure to upload them to your organization’s YouTube channel and embed them on your website. Another good way of continuing to promote your event is to write a blog post or an article on how it went and what you learned. Always encourage feedback and suggestions from your attendees on all of your Web and social media profiles.

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com.

Write Like You Mean It: 5 Ways to Use Better Grammar

By Hank Russell It is obvious that, more often than not, we do not write the same way we talk. If we did, we would see how unintelligible we sound based on the amount of grammatical errors we make in our conversations. The words we use when we speak may be more suitable with our … Continue reading “Write Like You Mean It: 5 Ways to Use Better Grammar”

By Hank Russell

It is obvious that, more often than not, we do not write the same way we talk. If we did, we would see how unintelligible we sound based on the amount of grammatical errors we make in our conversations. The words we use when we speak may be more suitable with our family and friends than with our clients or business associates.

Like spelling errors (please see “Words Mean Things: 5 Tips to Avoid Spelling Errors” for more information), grammatical errors will leave a bad impression on prospective employers (especially if it’s for a job for a proofreader or copy editor), clients and business managers. When writing copy, you should make sure it is fluid, concise and doesn’t confuse the reader. Here are five ways to improve your grammar:

Remember there is no reason to use “because.”
People feel the need to use the word because when explaining a reason. The word because should be used only when the question begins with “Why?” Think of it this way: If someone asked you what was the reason that something happened, you would not start your answer with “because”; it should be the explanation why something happened. If the question was, “What was the reason for canceling tonight’s game?”
Wrong: The reason the game was canceled was because it rained today.
Right: The reason the game was canceled was that it rained today.

Know the difference between an individual and a group setting.
When discussing quantities or groups, many people do not know when to use fewer and when to use less. Fewer refers to more than one object that can be set as one or in a group. Less is used with groups that count as one collective unit. Here is a perfect example: Joe sold fewer cars at the dealership this month; as a result, he will make less money than he did last month.

Just like fewer and less, much and many have their respective uses. Much is used for collective units, and many, like fewer, can be used for multiple individuals or entities. The following sentence shows proper usage of both words: There is too much work to do and not many hours in the day to do it.

Know when something is between or among friends.
These words are known to be used interchangeably, which is not a good thing. Between is used for only two people or concepts, and among is used when there are more than two people or entities. Lottery winnings are divided between a husband and wife, for example, but if a group of 10 co-workers hits the lottery, the winnings are split among them.

On another topic, if you use between when writing about a period of time, use and, not to. Use to when using from. Please note the differences:
The school year runs between September and June.
The distance from New York to Los Angeles is more than 2,400 miles.

Watch out for dangling modifiers.
When applying the modifier to the wrong subject, you cause confusion for the reader. Most dangling modifiers give inanimate objects or other nonhuman entities human qualities or actions that are not possible for them to possess or perform, respectively. An example of a dangling modifier and how to correct it is listed below.
Wrong: Looking at his watch, the train pulled into the station. (A train cannot look at his watch.)
Right: Looking at his watch, the passenger noticed that the train pulled into the station.
Right: As the passenger was looking at his watch, the train pulled into the station.

Don’t go on and on and on.
Run-on sentences are the written equivalent of blabbering — there is no coherence and no end to what is being said. Many people do not know when to stop (talking or writing) when trying to make a point. Run-on sentences overwhelm the reader as you try to include as much information as possible. Try to understand reading a sentence like this:
It will take about two weeks to deliver the materials to ABC Company and another three weeks before they can break ground on the building after that construction of the First Second Bank will begin the building is expected to be completed in 12 to 15 months and a grand opening ceremony is to be scheduled three months after the bank officially opens for business.

See how much easier it is to read this:
It will take about two weeks to deliver the materials to ABC Company and another three weeks before they can break ground on the building. After that, construction of the First Second Bank will begin. The building is expected to be completed in 12 to 15 months. A grand opening ceremony is to be scheduled three months after the bank officially opens for business.

These tips should help you improve your writing and produce more understandable copy. As always, be sure to proofread your copy before sending it to print or by mail (learn more at “Proofreading — The First in a Series of Three Articles”). Here are some other resources to help you with your grammar skills:

The Associated Press Style Manual (www.ap.org)
The American Library Association (www.ala.org)
The Bedford Handbook Seventh Edition (bcs.bedfordstmartins.com/bedhandbook7enew/Player/Pages/Frameset.aspx)
The Chicago Manual of Style (www.chicagomanualofstyle.org)
Grammar Girl (grammar.quickanddirtytips.com)
The Elements of Style by Strunk & White (www.bartleby.com/141)

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book

The Sag Harbor Express’ annual Holiday Book is a unique issue that celebrates tradition, families, festivities and the joys of the holiday season. Coming out a week before Thanksgiving, The Holiday Book also features a four-page calendar of Long Island holiday events. 15,000 magazines will be distributed from Montauk to Southampton, at over 150 locations, including restaurants, banks, real estate offices, museums, theatres, hotels, events and more. Ads for this November 17 issue are inexpensive and, for a small investment, you will receive an amazing amount of exposure on the South Fork. Placing an advertisement with The Holiday Book from the Sag Harbor Express is a perfect way to reach East End Holiday shoppers.

If you are interested in placing an ad with The Sag Harbor Express Holiday Book, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com .

Advertise this Fall with South Shore Parents Today

The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. This advertising opportunity is perfect for day camps, nursery schools, pediatricians, … Continue reading “Advertise this Fall with South Shore Parents Today”

The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. This advertising opportunity is perfect for day camps, nursery schools, pediatricians, tutors, children party venues and any other organization that is looking to target Long Island parents and families. This newspaper offers full-sized, half horizontal, half vertical, eighth and quarter-sized advertisements.

This issue is scheduled for November 3rd. If you are interested in placing an advertisement, please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or johnzaher@theprmg.com.

Take Advantage of Cablevision Advertising Sales

This season, Cablevision is offering a wide selection of advertising opportunities for your organization to best reach its target audience. Your business can advertise with premiere sporting events during NHL and NFL games, during popular television shows such as Discovery Channel’s “Gold Rush” or USA’s “Burn Notice,” or take advantage of the 2011 Holiday Programming Package. With the holiday season right around the corner, Cablevision advertising sales is offering you one stop shopping for all of your holiday programming. This package will include your ad in over 40 holiday specials and movies this holiday season, from traditional classics to network originals. Advertising with Cablevision delivers a high profile audience and offers a high frequency of exposure to a specific target audience. For example, restaurants can have their advertisement air during the Food Network’s program, “The Next Iron Chef.”

If you would like more information, or if you’re organization is interesting in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com.

Proofreading — The First in a Series of Three Articles

Steps to Better Proofreading, Grammar and Spelling As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you … Continue reading “Proofreading — The First in a Series of Three Articles”

Steps to Better Proofreading, Grammar and Spelling

As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you create is essential. Substandard and poorly written brochures, newsletters and website content can seriously hinder your organization. Even the smallest error can distract someone from the message you are trying to communicate to them, whether it be through a blog post, social media update or press release. This article will provide you with five steps to strengthening your organization’s written communication skills through effective proofreading.

1. Don’t Rely on Spell Check — There is no doubt that computers can do wonders when it comes to catching repeated words, reversed letters or common spelling errors. However, this should never be your only method of proofreading. Your computer’s spell check tool can only do so much. For example, certain misspellings can form other legitimate words, and so spell check is unable to detect the errors. Also, spell check is unable to catch mistakes with homonyms, such as whether you meant to write “they’re,” “there” and “their” or “your” and “you’re.” While it is still beneficial to use spell check, it is important that this tool is only one part of your overall proofreading approach.

2. Read Aloud — Reading your copy aloud, even if it is only in a whisper, can help you pick up on mistakes that you might not have noticed through silent reading. Reading out loud at a slower pace is helpful for spotting run-on sentences, jumbled phrases and missing words. You will be able to hear your mistakes and recognize if a sentence doesn’t flow or sounds too wordy. We would also recommend printing out the pages for one final read-through, especially if your writing is going to be published in a print or online medium. It is much easier to proofread from a hard copy rather than just a computer screen.

3. Double-Check All Facts — If you have included any statistics or hard facts in your article, they must be verified. An article or press release that contains factual errors can not only be misleading, but it can cause your audience to lose trust in your writing and professional expertise. For example, if someone spots an inaccurate statistic or numerical figure in your article, they may refrain from reading your future pieces and instead turn to a new, more reliable source. When proofreading, it is essential to check that all of your URLs and hyperlinks are valid, as well as any phone numbers, email addresses or other contact information. You must also ensure that people’s names are spelled correctly and that all numbers or figures are accurate. One of the most common mistakes you hear or see is confusion over whether a “million” was supposed to be used instead of a “billion.” That’s a 1,000 times difference!

4. Don’t Be Redundant — While proofreading your copy, look out for repetition. You should avoid using the same words or phrases over and over to make sure you aren’t constantly repeating yourself. You also don’t want to make the same point twice because all professional writing should be clear, concise and to the point. Although there are times when repetition may be necessary to prove a point, you don’t want to bore your readers. A tip here is to use a thesaurus to spice up your vocabulary and make your writing more interesting.

5. Have Someone Else Read Your Writing — No matter how many times you proofread your writing, it is essential to have at least one other person read it before it is published. It is almost impossible to spot every error yourself because sentences that may flow fluidly in your head may not make as much sense to others. Because you wrote the material, your mind often plugs in the missing words. You may also overlook spelling, grammar or capitalization mistakes. Having a second set of eyes proofread your work is necessary to help catch what you might have missed.

In following these steps, it is important to devote an ample amount of time to your proofreading session. Put your cell phone aside, close out of your email and really take the time to concentrate on your writing. Sometimes it helps to proofread away from your desk on an empty surface. Remember: it takes a devotion of concentration and time to write clear, concise and error-free copy.

If you would like further information, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com .

Advertise with TheKnot.com Wedding Network

Placing your advertisement in The Knot Wedding Network can help you reach 23,000 registered Long Island brides, as well as the 1,900 new brides who join the network every month. TheKnot.com offers a wedding gift registry, bridal gown search, local vendor directory, wedding etiquette tips and much more. When it comes to securing unique visitors and quality Web traffic, TheKnot.com is the undisputed leader in its industry, leaving competitors such as Brides.com and WeddingWire far behind. TheKnot.com is an excellent source of high-quality traffic, which increases the likelihood that your business will receive inquiries, phone calls and ultimately sales.

This popular wedding directory offers several advertising opportunities for businesses. The first option available is a full-color image advertiser profile, which includes a description of services, contact information and a website link. You can also choose to be a featured vendor, which guarantees first page placement on your category homepage, or to advertise with premium banners and badges that are featured on The Knot’s local homepages or category pages with a direct link to your website. The Knot Wedding Network also offers direct emails that can be sent to brides-to-be in your area for more specific targeting.

If your organization is interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com.

Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide”

More than 150,000 Jewish youngsters from over 200 Yeshiva Day Schools in the New York Metro Area will be off from school over the upcoming Jewish holiday of Succoth. These children will also be off during the “intermediate” days of Oct. 16th through 19th, as well as Sunday, Oct. 23rd. While all of the public, private and parochial schools are still in full session, these children and their families will be seeking fun and entertainment during their vacation time. Advertisers can take advantage of this special opportunity and advertise in the pre-Succoth Holiday “Where-to-Go Guide.” This guide will be published in the Oct. 7th edition of The Jewish Press, which is read by more than 96,000 Jewish families who buy and read the newspaper every week. By advertising in this guide, your ad can reach an interested audience during a time when other attendance may be running low.

The ad deadline is next Tuesday, Sept. 27th so please contact us as soon as possible at (631) 207-1057 or at johnzaher@theprmg.com if your company is interested in placing an advertisement.

A Beginner’s Guide to Google AdWords

Follow These 5 Steps to Your AdWords Success Google AdWords is one of the most effective, simple and budget-friendly forms of Web advertising available today. Taking advantage of Google AdWords can really help you make the most of your business’ advertising efforts. This form of pay-per-click (PPC) advertising targets users based on their location and … Continue reading “A Beginner’s Guide to Google AdWords”

Follow These 5 Steps to Your AdWords Success

Google AdWords is one of the most effective, simple and budget-friendly forms of Web advertising available today. Taking advantage of Google AdWords can really help you make the most of your business’ advertising efforts. This form of pay-per-click (PPC) advertising targets users based on their location and your selected keywords, as well as other factors. These advertisements are so effective because Google AdWords allows you to reach people who are already looking for your products and services. Your ad will appear in the “sponsored links” section above the main search results or on the right side of the screen when someone searches on Google using one of your selected keywords. Users can then click on your ad to either make a purchase or learn more about you. In addition to text ads, you can also run display and click-to-play (CTP) video ads. Incorporating Google AdWords into your advertising strategy can drive more traffic to your website, maximize the effectiveness and reach of your advertisements and subsequently generate more leads. This article will help you get started with Google AdWords, choose the right keywords, determine your budget, create powerful advertisements and measure your performance.

1. Get Started — Once you are familiar with how Google AdWords works, choose a username and create your own AdWords account. Once your account is verified and active, you are free to begin. However, always set aside plenty of time for planning before starting any advertising campaign. It is crucial to determine who your target audience is before you create any ads. This is so important because on Google AdWords, you can target users by their location and related keywords. Using the Google Display Network on Google AdWords, you can reach users all over the Web and choose from text, image and video formats to communicate your message to highly targeted audiences. Once you create an ad, it is targeted automatically based on the themes in your keyword list or location you choose. Your ads can also be targeted manually, matching the specific placements you select, or based on the specific audiences you want to reach. For example, if your business is a restaurant and you are targeting people searching for food in a particular city, use regional targeting.

2. Choose the Right Keywords — Choosing the right keywords is essential to any Web advertising success. Before you create your ads, it is important to determine which words or phrases are most related to your business. It is essential that your keywords are relevant, high-quality and not overly general. They must directly relate to the theme of your advertisement and the page you are directing your potential customers to. A tip is to use phrases that are two or three words long. Selecting the right keywords will improve the performance of your ads and ensure that you are reaching the people who would be most interested in what your business has to offer.

3. Determine Your Budget— On Google AdWords, the amount you pay for advertising is entirely up to you. One of the main reasons why Google AdWords is so popular is because you are put in complete control of your spending. You can set a maximum cost-per-click (CPC) and decide on a daily budget. For example, you can set a daily budget of $10 or decide on a maximum cost of $15 cents for each click on your ad. This cost flexibility makes AdWords perfect for those on a budget. Which keywords you choose can also have an impact on how much you will pay. Each of your desired keywords can have a bid amount specifying the maximum amount you are willing to pay each time someone clicks on your ad. If your main keywords have high competition, you will pay more because the highest bid for a keyword gets the first place. However, especially for those who are just starting out with Google AdWords, we recommend using automatic bidding. With automatic bidding, you can set a 30-day budget and not have to worry about specifying individual bids for ad groups, keywords and ad placements. Google AdWords will set your bids for you with the goal of bringing you the most clicks possible within your budget.

4. Create Powerful Ads — If you are using text-based ads on Google AdWords, the content of your advertisement is the most important factor in reaching potential customers. The more powerful and compelling an advertisement is, the more likely people will be to click on it. Each ad is comprised of a headline, two lines of text, a display URL and a destination URL. Your headline will act as a link to your website and it should relate directly to your chosen keywords. The following text should convey the most important information about your product, service or organization. Since space is limited, it is essential for your message to be compelling, concise and descriptive. You can also help potential customers or clients find you by including your business address with textual ads. The display URL, which appears in green, will display the website that you are promoting and the destination URL is not visible because it is the exact page within your website where users are being directed.

However, text-based advertisements are not the only options available to you on Google AdWords. Using the Display Network, you can choose from text ads, image ads and video ads. Click-to-play (CTP) video ads provide a rich and engaging experience for users using visuals to enhance your advertising message. You can also choose to create image ads, which combine graphics and proven AdWords targeting technology. Before you create video or image ads, your campaign must be set to show ads on the Display Network.

5. Measure Your Performance — Periodically measuring your progress is important because once you know when and where your advertisement is most effective, you can adjust your targeting and bidding strategy. On Google AdWords, you can set up performance metrics in the “Campaigns” tab within your AdWords account. Here, you can see keyword metrics and view-through conversion reports that provide insight into the effectiveness of your ads on the Google Display Network. You can also use the Placement Performance Report to optimize your ad placements and improve the performance of your ads that have appeared on sites within the Display Network. This tool allows you to target more aggressively on Google as well as other well-performing search partners such AOL, CompuServe and Netscape. If necessary, adjust your ads, keywords and ad placement until you are satisfied with your results.

As always, if you would like further information or help with creating a Google AdWords campaign for your organization, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Advertise with Cablevision’s 2011 Major League Baseball Post Season Package

The 2011 Major League Baseball playoff season is rapidly approaching and so is this special advertising opportunity. For those who are unfamiliar with how the MLB playoffs work, the Divisional Series features 8 teams – the 3 Division Champions each from the American League and National League, as well as 1 Wild Card winner from … Continue reading “Advertise with Cablevision’s 2011 Major League Baseball Post Season Package”

The 2011 Major League Baseball playoff season is rapidly approaching and so is this special advertising opportunity. For those who are unfamiliar with how the MLB playoffs work, the Divisional Series features 8 teams – the 3 Division Champions each from the American League and National League, as well as 1 Wild Card winner from each league. The two winners from each Divisional Series will advance to the League Championship Series (LCS). The LCS winners from each league will then advance to the World Series.

TBS has exclusive coverage of all the Divisional Series match ups and the National League Championship Series. Your business can advertise with the first Division Series, featuring the Yankees and an unknown opponent, from October 6th to October 12th. In case of a shortened series, you will only be billed for the games played. You may also choose to advertise during the second, third or fourth Division Series. Lastly, your business can also advertise during the National League Championship Series from October 9th to October 17th.

Your company can also take advantage of Cablevision’s MLB Added Value Opportunity. If you buy one playoff series, you will receive 14 bonus spots. Buy two series and receive 21 bonus spots. With the purchase of three series, you will receive 28 bonus spots, and a purchase of four series will provide you with 35 bonus spots. Lastly, if you buy all five series, you will receive 50 additional bonus spots. The bonus spots will air from 6 a.m. to 12 p.m. on the following networks: Headline News, ESPN Classic, Hist Intl, MLB Channel, MSG, Nat Geo, Oxygen, Style and Versus.

Inventory is limited, especially for Yankee games, so please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or at johnzaher@theprmg.com if your company is interested in placing an advertisement.

Tag: prmg

Using Web and Social Media to Promote Your Event

Write Like You Mean It: 5 Ways to Use Better Grammar

Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book

Advertise this Fall with South Shore Parents Today

Take Advantage of Cablevision Advertising Sales

Proofreading — The First in a Series of Three Articles

Advertise with TheKnot.com Wedding Network

Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide”

A Beginner’s Guide to Google AdWords

Advertise with Cablevision’s 2011 Major League Baseball Post Season Package

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