It All Comes Down to Monday Night

The summer season is winding down and that can only mean one thing: IT’S FOOTBALL SEASON! This September, millions of Americans will be keeping a close eye on their favorite teams and fantasy players. While friends and families gather to watch the game, companies will be trying their best to fight for the attention of … Continue reading “It All Comes Down to Monday Night”

The summer season is winding down and that can only mean one thing: IT’S FOOTBALL SEASON! This September, millions of Americans will be keeping a close eye on their favorite teams and fantasy players. While friends and families gather to watch the game, companies will be trying their best to fight for the attention of key viewers.

call to advertise with a television broadcast during football season

ESPN’s Monday Night Football is one of the most-watched television broadcasts, averaging roughly 10 million households per game. In 2014, ESPN’s Monday Night Football games:

  • Ranked as 7 of the 10 biggest cable audiences among households (3 of 10 among viewers) led all networks on Mondays – cable or broadcast – in delivery of key male and adult demos (ages 18-34, 18-49 and 25-54).
  • All 16 Mondays in prime time won the night as the most watched network among households and total viewers – cable or broadcast – in prime time on Monday in 12 of 16 weeks

According to Sports Media Watch, in 2015, the Monday Night Football (MNF) opener brought in 14.3 million viewers, a 24% increase from the previous year.

Cablevision advertising packages for the 2016 MNF season contain eighteen 30-second commercials and one-hundred 20-second promotional shout-outs. These packages start at roughly $4,000.00 for local zones and can increase to roughly $20,000.00, depending on whether you’re trying to reach viewers across all of Long Island. Multi-zone discounts are available and range from 2% to 8%, depending on the number of zones chosen.

Local teams are scheduled to appear on Monday night broadcasts four times this season. The season’s schedule is as follows:

Date Game Day / Time
12 – Sep – 16 Pittsburgh Steelers vs. Washington Redskins M 7P – 10P
12 – Sep – 16 Los Angeles Rams vs. San Francisco 49ers M 10:15P – 12M
19 – Sep – 16 Philadelphia Eagles vs. Chicago Bears M 8:15P – 11:15P
26 – Sep – 16 Atlanta Falcons vs. New Orleans Saints M 8:15P – 11:15P
3 – Oct – 16 New York Giants vs. Minnesota Vikings M 8:15P – 11:15P
10 – Oct – 16 Tampa Bay Buccaneers vs. Carolina Panthers M 8:15P – 11:15P
17 – Oct – 16 New York Jets vs. Arizona Cardinals M 8:15P – 11:15P
24 – Oct – 16 Houston Texans vs. Denver Broncos M 8:15P – 11:15P
31 – Oct – 16 Minnesota Vikings vs. Chicago Bears M 8:15P – 11:15P
7 – Nov – 16 Buffalo Bills vs. Seattle Seahawks M 8:15P – 11:15P
14 – Nov – 16 Cincinnati Bengals vs. New York Giants M 8:15P – 11:15P
21 – Nov – 16 Houston Texans vs. Denver Broncos M 8:15P – 11:15P
28 – Nov – 16 Green Bay Packers vs. Philadelphia Eagles M 8:15P – 11:15P
5 – Dec – 16 Indianapolis Colts vs. New York Jets M 8:15P – 11:15P
12 – Dec – 16 Baltimore Ravens vs. New England Patriots M 8:15P – 11:15P
19 – Dec – 16 Carolina Panthers vs. Washington Redskins M 8:15P – 11:15P
26 – Dec – 16 Detroit Lions vs. Dallas Cowboys M 8:15P – 11:15P
7/8 – Jan – 16 Wild Card Playoff Game (Simulcast on ABC) TBD

 

Contact us for more information about these available packages at 631-207-1057 or at johnzaher@theprmg.com.

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