The internet is now the main way for businesses to gain exposure. It’s an easy and fast way to get found, communicate with clients and bring in new business. This is your first impression- make it count!

When developing or maintaining a website, there are quite a few factors to consider since websites can easily help or harm a brand. What should the site include? How can I maximize the return on my investment? These are all questions that can be answered by considering a few important factors that you must consider to gain traffic and build your reputation.

Domain Name

The domain name is the primary way to brand your site (apart from your logo/design). This is what will be typed in the search bar to locate your site. Using a .com domain is be best because of its popularity — many individuals believe that .net sites are less reputable. Use .org for organizations and nonprofits only.

You want your web address to be simple, but including a keyword can help SEO (ex. www.longislanddivorcelawyer.com). Something long and difficult to remember may result in loss of visitors to your site.  We recommend using your company’s name or a keyword-based description. Continue reading “10 Things YOUR website NEEDS to be successful”