Public Relations and Marketing Blog & Resources

How Will the Loss of Net Neutrality Affect Small Business?

Net neutrality, a measure imposed by the Obama administration, is the principle that internet service providers (ISPs) must treat all data on the internet the same, and not charge differently by user, content, platform, or application. Under net neutrality all websites had equal access to the internet, and service providers were unable to block, slow … Continue reading “How Will the Loss of Net Neutrality Affect Small Business?”

Net neutrality, a measure imposed by the Obama administration, is the principle that internet service providers (ISPs) must treat all data on the internet the same, and not charge differently by user, content, platform, or application. Under net neutrality all websites had equal access to the internet, and service providers were unable to block, slow down or upcharge specific websites or content – which was great for users of streaming services (like Netflix) and for users of high-data sites (like Amazon).

The Federal Communications Commission (FCC) repealed net neutrality in December; the fear now is that internet service providers will begin to discriminate based on bandwidth required, causing popular sites to become slow, forcing those sites to pay more for equal speed, or hindering access altogether.

The repeal has outraged representatives from 21 states, including New York Attorney General Eric Schneiderman, who is leading a lawsuit against the FCC. Apart from New York, the other attorneys general involved in the lawsuit are from California, Connecticut, Delaware, Hawaii, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, New Mexico, North Carolina, Oregon, Pennsylvania, Rhode Island, Vermont, Virginia, Washington and the District of Columbia.

Clearly, there’s some heated debate over whether internet is considered a luxury or a necessity; nearly half of the state attorneys general currently pursuing litigation are fighting to prove that the internet isn’t merely an information service, but also a telecommunications utility.

Small businesses are at risk of being most impacted by this change, especially e-commerce sites. Small businesses are at risk of being edged out by service fees they can’t afford to pay – sales will dwindle when product pages don’t load. Big business, with the ability to put up the initial capital for these fees, will win out.

Additionally, online content could be prioritized, making it difficult for readers to find small business’ articles, white papers and blogs and for those companies to compete with media giants.

Access fees and competitive blocking are other potential problems. For instance, freemiums will become less effective without net neutrality because businesses may find themselves blocked when they compete with a similar offering from the blocking service provider.

Located in Patchogue, Long Island, New York, The Public Relations and Marketing Group and sister-company For Your Impact Online are a full-service social media management, website development, website design, programming and search engine optimization companies, centrally located on Long Island and servicing New York Metro area, including Suffolk, Nassau, Brooklyn, Queens, New York (Manhattan), Bronx, and Staten Island.

For web development examples visit The For Your Impact website. To learn more about out services, contact For Your Impact Online at 855-776-4123 or info@for-your-impact.com.

Facebook’s Feed Change & How It Affects Business

On January 11, Facebook CEO Mark Zuckerberg made an announcement that the social media site’s main goal will shift from finding relevant content for users to helping users have more meaningful social connections and interactions. The change reflects an effort to improve the value of time spent on Facebook and the well-being of its users, … Continue reading “Facebook’s Feed Change & How It Affects Business”

The change reflects an effort to improve the value of time spent on Facebook and the well-being of its users, according to Zuckerberg, who explained in a post that News Feed has shifted over the years from mainly personal content to mainly public content. “At its best, Facebook has always been about personal connections,” he wrote.

Zuckerberg’s recent News Feed plan will make it more difficult for businesses, brands and media to gain feed time on the social site. To stand out, companies need to create engaging and interesting content that a reader will click on and share. Businesses should also be aware that not only will consumers encounter content and advertisements less frequently, but it is also anticipated that users will spend less time on the site in general, and this may not be an effective marketing platform.

Paid content will likely still see a larger reach and higher success than organic content, but Facebook’s prioritization and the subsequent success of those ads will be dependent upon the ad’s overall objective. Businesses with marketing plans that are heavily reliant on Facebook must reconsider their ad goals, prioritizing those that aim for higher post or page engagement, including Likes and Video Views, over ads aiming solely to send viewers to a website for more information.

Ads that aim to foster page engagement and website clicks may be the most successful. For instance, an ad which samples a company’s blog might entice someone to continue reading the article on the company’s site. The Facebook post itself might see a high engagement rate via Reactions, Comments, or Shares, which based on the new algorithm – in theory – should result in better performance.

Though digital “billboard” advertising may have had its day, paid Facebook content isn’t going away any time soon. Additionally, there are many digital marketing opportunities on other social media, like Twitter, YouTube, and LinkedIn, and on search engines like Bing, Yahoo!, Google and their networks.

The digital marketing team at The Public Relations and Marketing Group has a personalized solution for your goals. Working continually to stay informed of new trends and how to work with them for over a decade, PRMG brings clients the experience they deserve. Call us at 631-207-1057 or email us at info@theprmg.com today!

New Features in Google My Business

Earlier this winter, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and bulk upload spreadsheet functions to its Google My Business features. Though all are especially helpful to restaurants, the latter is a great tool for businesses with more than one location (and, thus, more than one listing on Google) as it enables page owners to collect information for all locations to one central location. For results-driven business owners, the addition of insight reports means they will have greater access to digital marketing analytics, while the other changes make it easier for customers viewing a profile to take action directly from the listing.

New Additions

With the changing landscape of social media management, and owing to the fact that Google+ never quite became the platform people expected, the behemoth company has once again adapted its platform to make it possible for companies to utilize Google My Business pages in a similar fashion to traditional social media. Using the new Google My Business API (Application Programming Interface), business owners and their marketing departments can manage their Google My Business account in a more efficient manner.

With the latest updates, page owners will now be able to:

Edit location information for one or more pages
Read and respond to customer reviews from a centralized area
Update menu details, such as pricing, photos and descriptions for one or more locations
Create and update relevant social media-style posts
Add additional business photos as applicable
Incorporate a Call-to-Action button, such as “Learn More,” “Reserve,” “Sign Up,” “Buy” and “Get Offer”

In a similar fashion to Facebook, users now have the option to create an “event” – which can be used by restaurants to advertise a holiday special or for destinations to promote a local fundraiser, among an endless assortment of occasions.

Though these new features have already proven to be powerful marketing tools, to be effective, social media pages and listings like Google My Business must be managed properly to ensure positive results. One thing for established companies to consider is the need to migrate Google+ pages to the Google My Business social media page functions.

Taking Care of Your Social Media Profiles

The exposure of your listing works both ways. Though online exposure can draw more attention to your company in a positive way, errors or poor customer service often have a serious impact on your online reputation. Since social media is so, well… social, a business that doesn’t respond to negative feedback on its profile could face consequences from a broader audience of people looking to stir the pot. While many business owners may simply opt to ignore the naysayers, a disproportionate number of negative reviews on one or more social media pages will affect a company’s ranking on a results page on search engines like Google or Bing.

To take advantage of the new Google My Business features, one must regularly check up on these consumer comments and reviews. It is also important to create and manage a social media schedule that reflects the tone of your business. For example, a children’s activity center would interact with its target audience in a different manner than a fine dining establishment. And, it’s important to accurately reflect the atmosphere of your business.

Further, customers want to know that your business is active and responsive. Lack of social media maintenance will affect how search engines view your listing, so it’s important to manage social media pages like Google My Business effectively.

Ask an Expert

Though we’ve outlined the basic feature updates of the new Google My Business API, it takes a some skills and effort to fully and properly integrate some of the more in-depth functions. This includes:

Setting up subscriptions to push notifications for new customer reviews
Viewing insights for locations
Providing additional attributes for locations (like a hotel’s amenities or a restaurant’s menu URL)
Inviting and removing managers
Managing service-area businesses

The Public Relations and Marketing Group was established 15 years ago, at a time when social media was first coming into fruition. PRMG’s team of social media managers continually learn and grow their skills to keep ahead of changes in the industry and can help you develop your Google My Business page. We can also help to redevelop your existing Google+ and Google My Business pages to take full advantage of the latest updates.

Marketing Your Restaurant During the Holiday Season

The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season. Step 1: Recognize the common and effective trends. See … Continue reading “Marketing Your Restaurant During the Holiday Season”

Step 1: Recognize the common and effective trends. See if these will work for you.

During this wintry season, take advantage of all the opportunities before you. Some common and effective holiday trends include giveaways, special deals and offers, and of course holiday parties!

Giveaways can be an effective tool when trying to reach a new audience. Offering a small product or service gratis can encourage someone who has never interreacted with your business to try what you offer because it’s free.

This method’s effectiveness stems from the reluctance of consumers to invest their time and money into a product they don’t know too much about. Offering a giveaway allows a potential consumer to see how great your business or product is without taking a financial risk. This in turn encourages the customer to keep coming back – even if they have to lay down cash.

Special deals and offers work similarly. Though slightly less popular than offering a free product, special offers do allow a more immediate return. Giving a 15% discount, or offering 50% more product (i.e.: “Buy one, Get one Half Off” or “Free Kids’ Meal with Purchase of an Entrée”) is often incentive enough to persuade customers to buy something if they wouldn’t consider paying full price.

Tip: Discounts or offers are an excellent way to entice new customers, and they can help retain the loyalty of current customers*.

Holiday parties are another successful tactic that restaurants and destinations employ this time of year. Free parties or events get people in the door, a crucial component to both restaurants and destinations; face-to-face contact – whether that is in your restaurant or at your park, or merely personal contact with your staff – is the best way to foster brand loyalty.

People enjoy celebrating during the holiday season; Christmas, New Year’s, Hanukkah, Kwanzaa, Chinese New Year’s, St. Lucia’s Day – there are many cultural holidays and reasons to celebrate during the snowy season. Take advantage of the good cheer by throwing a holiday party or event. An easy incentive might be free appetizers, winter-themed drinks, or festive desserts. Be ready to have extra staff on hand that night – especially bartenders.

Tip: The key to a successful holiday party is creating buzz prior to the event. Want to learn how? Keep reading!

Step 2: Stand out from the competition.

When trying to make your restaurant or destination business stand out from the competition, there are a few things to remember. Create a warm, inviting space and don’t be pushy. People want to feel welcomed and important. However, if someone is not interested, don’t bombard them with invites or offers – accept their decision and move on to the next consumer.

There are also multiple marketing techniques a business can use to stand out. Here are a few that work for any type of restaurant or destination business:

Video Ads – Advertising through videos is one of the more effective means of advertising. Short, captivating videos are more memorable to the everyday consumer than static images. In fact, 64 percent of consumers who view a video ad are more likely to buy a product than if shown a static image ad.
Email Blasts – Email marketing is an effective and cost-efficient mode of exposure. In 2016, email marketing efforts drive more than 27 percent of Black Friday sales.

Here are some important things to remember when sending eblasts:

Have a clear subject line: if you are offering a sale or discount, make it obvious in the subject line to encourage recipients to open the email.
Don’t promote too much in a single eblast: choose two or three things to focus on rather than overwhelming consumers with information.
*Reward your loyal customers with special deals: This is where email marketing can be more efficient than general, and public, social media posts. Send specific emails to loyal customers thanking them for a previous purchase and reward them with a discount for the future.

Posting on Social Media – With the surge in mobile internet use, social media has become an exponentially important marketing tool, especially for restaurants and destinations. Facebook, Twitter and Instagram are a great place to post giveaways and discounts – and it’s free! Some examples of giveaway/discount posts include:
1. Like this post for a chance to win 25% off your next visit.
2. Comment your favorite meal below for a chance to win that meal for free.
Facebook Ads – Paid Facebook advertisements are another fantastic way to reach people, and work especially well in reaching new consumers. Facebook advertising is also an effective way to build up your social media following, which can give your organic posts more of a boost.

Direct Mail Holiday Cards – Printed holiday cards are a delightful way to remind people of your business without being too pushy. Do NOT try to advertise on your holiday card. Consumers will view it as tacky and desperate. Instead, keep the seasons greeting card a greeting card; a nice gesture, one that doesn’t indicate needing anything in return, will generate or add to a good reputation for your business.

Step 3: Give back if and when you can.

The holiday season is the perfect time to get involved with the community. Even if it’s a small gesture, everything counts to those in need. Donate food to a soup kitchen, volunteer at a holiday charity, or raise funds for a worthy cause. It doesn’t take much to get involved.

Tip: Giving back will not only help others; it could end up helping your business as well.

People often interact with a brand that they feel offers a great product or service, but one that is involved in the community is more likely to retain loyal customers. Your business’ name in the press associated with a kind volunteer service, or a generous donation, will only increase affection for your brand or business. Embrace the spirit of giving and your consumers will see that you care.

We hope you effectively employ these methods to stand out from the competition this holiday season. These and many other strategies can help grow your business. To learn more, contact the social media and marketing experts at Dining Out Marketing Group. Email us at info@diningoutli.com or call us directly at 631-207-1057, ext. 107.

Best Email Marketing Practices for Professionals

There are many ways to implement email marketing and myriad articles discussing the best plan of action. In an effort to save you time, we’ve compiled some tips on the best email marketing strategies. Some have come to associate email marketing with spam, resulting in a sour view of the company or firm that sends … Continue reading “Best Email Marketing Practices for Professionals”

Some have come to associate email marketing with spam, resulting in a sour view of the company or firm that sends the email. But, when certain tactics are implemented correctly, email marketing can provide useful and interesting content to current and prospective clients, which in turn will garner business. Word of mouth is extremely important in any industry, and successful email marketing is one way to get referrals.

Quick Tips

Send Out Frequently
E-newsletters should be sent out monthly, or at least quarterly.
Don’t Blast from Home
Don’t send to hundreds or thousands of people from your personal or work email – use an expert email marketing service.
Create Valuable Content
Don’t clog up your e-newsletter with unrelated links. You want your content to be compelling and related to audience interests
Hone Your Audience
For instance, if you own a local service business, you don’t want to waste your time targeting interstate or international clientele. There would be very little return-on-investment (ROI) and it could negatively affect your reputation with search engines.

How to Build an Email List

Start with the basics – you can use the contacts you have on file from happy customers. If you’ve been in business for a long time, this list will likely be a good starting point. Be sure to ask yourself “Would this contact be interested in receiving emails from my company?”

After that, you will need to actively build your list. There are many ways to do this:

Add a “Subscribe to Our Email List” option on your website.
Offer a giveaway – in exchange for the reader’s email address, he or she is entered into the raffle (for a gift card, for instance).
Ask for emails in the middle or at the end of your website content
Create an exit-intent pop-up – when a reader is about to leave a site, this small ad will pop up asking them if they’d like to stay up-to-date on the latest company news.
Offer downloadable content, such as a how-to guide, for which readers will need to provide their email to access the content.

Take advantage of one of the many companies with nominal fees that will ensure your email address isn’t blacklisted, such as Constant Contact, StreamSend, or MailChimp. These services have e-newsletter templates that can be altered to meet your brand. If you don’t have the time, seek out the guidance of an experienced marketing team that can take care of it for you.

How to Create Valuable Content

Throughout the month, try to make a list of instances of the following:

Positive company news, especially external recognition like reviews or awards
Topical news related to the company’s industry – be sure to add a sentence or two describing how the news item might affect your audience
Common questions from clients or customers that you could answer in 6-8 sentences
Events your audience might be interested in attending
For retailers: the latest company offerings – such as forthcoming specials or sales
For service professionals: reminders about important deadlines or annual projects

Implement these details in two- or three-sentence paragraphs in the body of your e-newsletter, with pages that jump out to expand on the content. In the case that you don’t have a lot of news to share, write original content to educate your audience about your experience and your business – including why your business stands out in its field.

When to Schedule Your Campaign

You want the optimal opportunity for visibility and follow-through. Think about the day-to-day business of your audience and schedule the campaign to go out when your readers will be able to sit down and read it.

Consistency is key for email marketing; e-newsletters in particular. You want your audience to anticipate and look forward to your monthly letter, which is full of free, valuable and interesting content. If you’re getting a lot of click-throughs, think about implementing a “Forward” option. Let your audience know you’re on the lookout for new subscribers and ask if they’d consider forwarding your content to a friend or colleague who might likewise benefit from it.

Long Story, Short

Emails are a great marketing tool, because they are not only highly accessible, but also because they are easily shareable (via forwarding). Email marketing also increases your company’s visibility and keeps your name in front of current and potential customers or clientele.

Email marketing can be a useful method to garner new business. However, you may not have the time to write, research and implement your content into a monthly E-Newsletter, especially if you are a small business owner.

The Public Relations and Marketing Group is a full-service marketing firm that specializes in digital marketing for professionals, services, retailers and hospitality businesses alike. For more information about our email marketing service, contact our Long Island marketing agency, serving the greater New York City metropolitan area. Call 631-207-1057 or email info@theprmg.com for a free consultation.

PRMG – 2017 US Open Ad Spotlight

Don’t lose out on your chance to take advantage of one of the biggest sporting events of the year! Altice Media Solutions (formerly Cablevision) is serving up deals for this year’s US Open, tennis’ marquee event, which takes place August 28th – September 10th in New York City. Reach the sport’s most enthusiastic fans, who … Continue reading “PRMG – 2017 US Open Ad Spotlight”

Reach the sport’s most enthusiastic fans, who tune in to watch top players like Roger Federer compete for the year’s biggest championship. Everyone will be talking about the US Open! Now’s your chance to grab their attention with your commercial.

The packages are broken up by geographic zone and include 30 spots which will air during the US Open matches on ESPN and ESPN2, (at least one per session) as well as 60 additional spots (20 per network) which will air Monday – Sunday on ESPNews, FOX Sports 1, and NBCSN between 6 a.m. – 12 a.m. (midnight).

Pricing by zone is as follows:

Zone	Package Price
North Nassau	$1,700.00
South Nassau	$2,400.00
Hauppauge	$2,050.00
Brookhaven	$1,150.00
Babylon/Huntington/Riverhead	$1,000.00

US Open 2017 dates, sessions, and featured matches are as follows:

Date	Session	Time	Featured Matches
Monday, August 28	(1) Day	11:00am	Men’s/Women’s 1^st Round
Monday, August 28	(2) Evening	7:00pm	Men’s/Women’s 1^st Round
Tuesday, August 29	(3) Day	11:00am	Men’s/Women’s 1^st Round
Tuesday, August 29	(4) Evening	7:00pm	Men’s/Women’s 1^st Round
Wednesday, August 30	(5) Day	11:00am	Men’s/Women’s 2^nd Round
Wednesday, August 30	(6) Evening	7:00pm	Men’s/Women’s 2^nd Round
Thursday, August 31	(7) Day	11:00am	Men’s/Women’s 2^nd Round
Thursday, August 31	(8) Evening	7:00pm	Men’s/Women’s 2^nd Round
Friday, September 1	(9) Day	11:00am	Men’s/Women’s 3^rd Round
Friday, September 1	(10) Evening	7:00pm	Men’s/Women’s 3^rd Round
Saturday, September 2	(11) Day	11:00am	Men’s/Women’s 3^rd Round
Saturday, September 2	(12) Evening	7:00pm	Men’s/Women’s 3^rd Round
Sunday, September 3	(13) Day	11:00am	Men’s/Women’s Round of 16
Sunday, September 3	(14) Evening	7:00pm	Men’s/Women’s Round of 16
Monday, September 4	(15) Day	11:00am	Men’s/Women’s Round of 16
Monday, September 4	(16) Evening	7:00pm	Men’s/Women’s Round of 16
Tuesday, September 5	(17) Day	11:00am	Men’s/Women’s Quarterfinals
Tuesday, September 5	(18) Evening	7:00pm	Men’s/Women’s Quarterfinals
Wednesday, September 6	(19) Day	11:00am	Men’s/Women’s Quarterfinals
Wednesday, September 6	(20) Evening	7:00pm	Men’s/Women’s Quarterfinals
Thursday, September 7	(21) Evening	7:00pm	Women’s Semifinals
Friday, September 9	(22) Day/Evening	12pm/4pm	Mixed Doubles Final/Men’s Semifinals
Saturday, September 10	(23) Day/Evening	12pm/4pm	Men’s Doubles Final/Women’s Singles Final
Sunday, September 11	(24) Day/Evening	12pm/4pm	Women’s Doubles Final/Men’s Singles Final

Interested in running your ads? Don’t have a commercial? We can produce a spot for you and waive production fees with a minimum $10,000 buy. Contact our expert advertising team at info@theprmg.com, or call us at 631-207-1057 ext. 107. *Limited availability on inventory

Design Your Company Website with SEO in Mind

What makes a company website successful? Many will say it’s search-engine optimization, some will say it’s design, and a few will say it’s user experience. The answer is: all three. When designing a website for business, it is important to keep this in mind and not prioritize one of these aspects at the expense of … Continue reading “Design Your Company Website with SEO in Mind”

What makes a company website successful? Many will say it’s search-engine optimization, some will say it’s design, and a few will say it’s user experience. The answer is: all three. When designing a website for business, it is important to keep this in mind and not prioritize one of these aspects at the expense of the others. Individuals are often surprised to learn that both design and user experience play a substantial role in how a website ranks on search engines.

Why Design and User Experience Matters

Nowadays, many competitive businesses know to incorporate search-engine optimization in the design of their website. This focus does not need to overwrite the design and user experience (UX), however. With the development of coding languages and the upswing in Internet use, there are now many options for inclusion of both beautiful design and fluid UX.

How Google Measures Design and User Experience

To ensure visibility online, your website needs to rank highly in search engine results. Websites designed with HTML and CSS are able to tackle the problem of website ranking, or search-engine optimization (SEO). SEO allows a search engine bot, a software application that runs automated tasks, to read and understand your content,and rank it accordingly. This is how you are able to find relevant information on the web through a simple search. Optimization increases the chances of your site ranking highly in search engines, so your business is organically seen by more people.

One issue many companies encounter is the sacrifice of user experience (UX) in favor of SEO – a compromise of design in the name of site ranking. But this doesn’t need to be the case; web designers can incorporate user-friendly and beautiful designs with code that speaks to Google, Bing, Yahoo and other search engines.

What Can Be Done to Improve Design and User Experience

Though search engines need text, there are ways to preserve a visual-based site (such as an online clothing retailer). Once such method is adding an expandable division tag (div) to the images. The div might give the user a compelling product description, information about the store, or general contact information, for example. Including text in this way allows the different pages of a website to be ‘read’ by processors that rank it.

Calls to action and other page elements which are often presented as images would also benefit from background code. When these are created with webfonts and coding languages such as CSS and HTML, bots are able to crawl (browse and index) these elements, giving your firm a better reach online.

The Importance of a Strong Web Presence

While 96% of Americans have purchased items online, 51% prefer online sales to brick-and-mortar stores, and 85% of consumers use search engines to find local businesses, creating and maintaining a strong web presence is crucial to business survival.

If a website is not designed with SEO in mind, it is difficult to rank highly in search results and is therefore difficult to achieve the desired result of an increased consumer base. The experts at The Public Relations and Marketing Group are knowledgeable and experienced in search engine optimization and digital presence, including advertising and social media. For sample site designs, please visit http://for-your-impact-online.com. For more information, call us at 631-207-1057, or email us at info@theprmg.com.

How to Rebuild Customer Trust After a Crisis

Online reviews and forums have made it much easier for people to communicate their experiences with products or places, which, for businesses, can be a blessing and a curse. Although reviews are a reliable mode of expanding brand awareness, one bad streak in online reviews could scare potential customers away. Management must act quickly and respond thoughtfully to customers in order to protect the company’s brand reputation, but also want to avoid appearing overly eager to please. It’s a delicate balance between satisfying an unhappy customer and standing up for the business you believe in.

Companies are run by people, and people make mistakes. Even large companies like United Airlines and Johnson & Johnson occasionally have a misstep that casts doubt on the integrity of their business. Whether your company’s mistake was real or just perceived, it’s up to you to restore faith in your brand.

Here are some basic steps to follow when encountering a crisis:

1. Be Honest. When a public relations crisis occurs, honesty is the best policy. Own up to your mistakes and take a leaf out of the humility handbook. Excuses make your business look bad, and it’s especially damaging to indicate that the jilted customer is to blame. Accept the blame for the problem, note that you understand the customer’s frustration, and apologize.

2. Empower the Customer. Put yourself in the shoes of your unhappy customer. How would you like the problem to be fixed, if you were her? Ask the customer outright what you can do to assuage the situation. Listen to her response, and if it makes sense to you, implement it. A customer is much more likely to forgive a business that makes changes for the better.

3. Make Changes. To restore confidence in your brand, you need to make adjustments when you goof up. Customers will see the way that you react in times of trouble. Thanks to the Internet boom, communication between the business and the customer is an all but public platform; the way you respond to unsatisfied customers is likely to affect the opinions of both new and returning customers. Though it may be costly to you, it’s important to make your customers whole. In the long run, you’ll make back what you’ve lost by rebuilding customers’ trust in your business.
Customer loyalty is a crucial part of survival in the business world these days. Online reviews can be an extremely useful and empowering tool, as long as they are monitored and responded to with honesty and empathy.

A full service public relations, marketing, digital advertising and communications firm, The Public Relations and Marketing Group has over a decade’s experience with brand reputation and online brand recognition. For more information, please call 631-207-1057 ext. 107, or email us at info@theprmg.com.

Businesses That Advertise with Twitter Videos Have a Leg Up

Twitter’s trendiness has made it a hotspot for advertising. The social media site, infamous for its 140-character limit, has rapidly gained popularity since its release in 2006 by founders Jack Dorsey and Biz Stone. By the end of 2010, the service had gained 50 million monthly active users. That number tripled just two years later … Continue reading “Businesses That Advertise with Twitter Videos Have a Leg Up”

Twitter’s trendiness has made it a hotspot for advertising. The social media site, infamous for its 140-character limit, has rapidly gained popularity since its release in 2006 by founders Jack Dorsey and Biz Stone. By the end of 2010, the service had gained 50 million monthly active users. That number tripled just two years later in 2012, and, despite a small dip in 2015, the number of users continues to grow. As of December 2016, 319 million people used the platform on at least a monthly basis.

Businesses are joining the Twitter community in efforts to reach those who might not be so keen to comment on other social media platforms (such as Facebook or Instagram). Twitter users often opt to “mention” businesses, friends or famous people in their tweets, a feature which enables those mentioned to view and respond to said tweet instantaneously. This effectively provides users a direct line of communication with businesses to which they previously may not have had access.

Politicians, athletes and entertainers (among others) use the social medium as a resource for indulging pertinent information (such as the status of a recent bill in Congress, the current score of a soccer match, or the release date of a musician’s new album) in a concise and personal way. News and media outlets similarly utilize Twitter to reach out to mass audiences with crucial and critical news updates, a helpful and potentially life-saving feature in states of emergency, such as 2013’s Boston Marathon bombing. The ability to immediately reach a wide and varied audience is Twitter’s strongest suit, for business, celebrity, news and personal use alike.

The great thing about social media is its flexibility – the platforms change and update rapidly, which reflects the ability of the human mind to change and update, and easily keep their users’ ever-distracted attention. Facebook’s major success with new video advertisements has prompted Twitter to follow suit, shifting away from promoted tweets and toward video advertising.

Advertising on social media is useful in expanding brand awareness, increasing website traffic, and generating leads. When organic reach on social media platforms declines, ads are inversely on the rise. As Twitter rolls out its new video advertising campaign, businesses that take advantage of this new feature will be ahead of the game.

If you think your business would benefit from target-audience lead generation, you should consider video advertising on Twitter. Call the experts at The Public Relations and Marketing Group for advice and guidance, as well as ad scheduling and implementation. Please reach out to us at 631-207-1057 x107 or email us at info@theprmg.com.

Using Video Ads on Facebook

Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on … Continue reading “Using Video Ads on Facebook”

Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on average 14 times a day. By advertising on Facebook with video, you can target real people based on their interests, behaviors, age, gender and location across a range of devices such as desktop, tablet, or smartphones.

According to its own earnings reports, as of the third quarter of 2016, Facebook sees 1.79 billion active users a month. Also, as of January 2016 (the most recent information), more than 100 million hours of Facebook videos are viewed daily. Needless to say, that’s a large potential audience for you to market your goods and/or services to. Not only is it a large potential audience, but video advertising on Facebook is also more cost-effective than traditional advertising such as television, Facebook video ads we have run for our clients see an average CPC (cost-per-click) of $2.15 and an average CPM (cost-per-1,000 impressions) of $15.92.

Facebook video ads work on an objective-based system. Whether your objective is to increase overall brand awareness, drive traffic to your website, increase lead generation or online sales, Facebook video ads are effective in engaging your target audience and achieving your business objective.

A Facebook video ad could increase brand awareness by showing your video to as many people within your target market as possible, as per your allotted budget. Facebook video ads can drive traffic to your website by encouraging users to click on a “Learn More” button and also drive prospective buyers with a “Shop Now” button. By attaching a form to your ad, Facebook users can exchange their contact information in a request for more information from your company. Similarly, if you want to drive traffic to and capture leads from your site, we can develop a landing page with a contact form which stores that information as well.

Right now when you create a video ad on Facebook, that ad gets shown in the News Feed of your target audience, just as if it were any other type of content a user views on a daily basis. As stated earlier, these videos garner more than 100 million hours viewed on a daily basis.

As recently reported by the Wall Street Journal, Facebook is going to start testing 15-second advertisements mid-roll of organic videos. This means that, if you are viewing a video posted by your favorite news outlet, chances are there will now be a 15-second ad in the middle of that video you started watching. This is just one way that Facebook is experimenting with expanding their video ad presence, and it indicates that they don’t plan on dropping it anytime soon.

Public Relations and Marketing Blog

How Will the Loss of Net Neutrality Affect Small Business?

Marketing Your Restaurant During the Holiday Season

Best Email Marketing Practices for Professionals

PRMG – 2017 US Open Ad Spotlight

Design Your Company Website with SEO in Mind

How to Rebuild Customer Trust After a Crisis

Using Video Ads on Facebook

What’s Happening at PRMG

Contact Us

New York City Office

Long Island Office

Hawley Office

© 2023. The Public Relations and Marketing Group, LLC. All Rights Reserved.

Home About Us Testimonials Blog & Resources Contact Us PR Marketing Social Media Branding Web Design & SEO Advertising Direct Mail Video Production

This site is designed and developed by The Public Relations and Marketing Group.

Public Relations and Marketing Blog

What’s Happening at PRMG

Contact Us

© 2023. The Public Relations and Marketing Group, LLC. All Rights Reserved.

Request a Quote