Long Island PR, Marketing and Advertising Blog


Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the past decade. Many companies struggle to keep up with the rapidly changing market, so The Public Relations and Marketing Group is sharing some statistics that may help.

Information and measurement company Nielsen recently released data concerning millennial spending that pointed to mobile apps, social media, and digital channels as prime opportunities for marketing and advertising.

According to the data, while baby boomers value brick-and-mortar stores for things like groceries, clothes and toiletries, millennials are three times more likely to purchase these goods online. Fifty-one percent of consumer packaged goods (CPG) online transactions in the U.S. are made by millennials. The group aged 18-34 is nearly four times more likely to use Facebook and Instagram to find new products and 50 percent said they discover new products from sources outside the store. Millennials have made Cyber Monday almost as popular and financially successful as Black Friday. Further, evidence points to the fact that mobile discovery leads to mobile purchasing, so companies that offer online payment options are much more likely to find success.

But it isn’t just an online market. In fact, 57 percent of millennials surveyed said that they enjoy wandering through the store to find new products, and they are 1.6 times more likely to try new products. This means that novelty and personal expression are integral parts of successful product campaigns.

If you’re noticing a lack of young consumers, try to permeate the digital world and create a sense of novelty for your product. Involving your company in social media, creating online coupons and methods of payment, and re-branding to keep your product modern are all ways to increase revenue. With their purchasing power growing exponentially, you can’t afford to ignore millennials’ needs.

The Public Relations and Marketing Group offers digital advertising, social media management, web development and optimization, as well as traditional advertising services, to help you reach millennials and other consumers. To learn more, please contact us at 631-207-1057.

Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of its “like” button. “Reactions”, a limited new feature which allows users to express themselves with additional emoticons “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry,” was introduced as a means to convey empathy for friends and family, but will also be used to show irritation or discontent with brands and business with an online presence.

Social media has a huge impact on business success, evolving into a new – and permanent – word of mouth. In the age of online reviews, where any imperfect interaction can result in very loud discontent, businesses need to be very aware of what their consumers are thinking and feeling – particularly with regard to their product. Reactions, which is still in development with test-users based in Spain and Ireland, will provide consumers a “dislike” option when implemented. Though potentially dangerous for business, this feedback option will help companies respond to consumer complaints in real-time, ultimately upping their public status and their sales.

The problem with catch-all negative options “Sad” or “Angry” is that it will be difficult for companies to parse why their consumers are unhappy. Luckily Facebook’s comments option is increasingly popular and can be utilized to voice complaints or concerns. With the combination of a dislike and an explanatory comment, businesses know what is working and what to re-evaluate.

This direct consumer-to-brand communication is key to consumer happiness as long as businesses are responsive and follow through on the feedback they receive. Seventy-two percent of people who complain on social media platforms expect a response within one hour, according to a study by Lithium Technologies. If companies aren’t regularly monitoring their social media, this could be colossally damaging to their public reputation. But it works both ways; according to a study from the London School of Economics and the Listening Company, a seven-point increase in word of mouth advocacy can increase revenue by one percent.

When a business understands its customers’ wants and needs, it prospers. Studies show emotion is the number one factor in customer loyalty, which explains why sentimental commercials generally do better than commercials that don’t elicit emotion. Businesses that understand and reflect empathy are more competitive and more successful. If you are able to respond quickly and adapt accordingly, having a dislike button on a social media giant like Facebook will have a more positive than harmful effect on your business.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency. PRMG offers social media content creation and ad management, paper advertising, blog article content creation and website search optimization, in addition to digital marketing.

PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques. For more marketing advice, please contact us at (631)-207-1057 or at johnzaher@theprmg.com.


For the first time in history, the final will air on TBS


There’s no better time to advertise than during March Madness 2016. For the first time in tournament history, the game will air on basic cable, meaning your ads will be exposed to a wider audience than ever before!

NCAA Basketball in March is like no other sporting event. Hopeful teams compete in a dynamic month-long competition to see who is the best of the best in the NCAA. Advertising during March Madness is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest teams in the country go head-to-head. Catch the intense action from the Conference Championships all the way to the National Championship Game.

Cablevision is offering 30-second spots that will feature your company during primetime and daytime showings. Act now to claim your in-game spot; there are only 46 total spots and they’re going quick!

The First Round NCAA Tournament Games will be shown during Primetime on March 15 and 16 on TRUtv, with the Second Round Prime and Day available on March 17 and 18 on TBS, TNT, and TRUtv, and the Third Round Prime and Day available on March 19 and 20 on TBS, TNT, and TRUtv. The Regional Semifinal (Sweet Sixteen) Games’ advertising spots will be during Primetime on Thursday and Friday, March 24 and 25, on TBS. There are two spots available during the Elite Eight Games, Primetime Saturday and Sunday, March 26 and 27 on TBS, and two available during the National Semifinal (Final Four) Games, Primetime Saturday, April 2 on TBS. Act now to advertise during the 16th National Championship Game on Monday, April 4 on TBS.

One hundred and eighty Client Commercial spots are available on ESPN News, ESPNU, NBCSN, and FS1, March 14 through 16 (Monday through Sunday) from 6 a.m. – 12 a.m. (midnight).

This package is available in North Nassau County for $4,999, South Nassau County for $9,199, Huntington for $2,769, Babylon for $3,159, Hauppauge for $7,939, Brookhaven for $4,069, Riverhead for $3,679 and Brooklyn for $8,219. If you select more than one zone at once, you are eligible for a discount.  Take a 2% discount with two zones, a 4% discount with three zones, a 6% discount with four zones, a 7% discount with five zones or an 8% discount with six, seven or eight zones.  

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com.


You may have heard that the keys to marketing are the following: Product, Price, Placement and Promotion. These are the concepts of old and, in a new and changing digital world, you can’t afford to act traditionally. As we head into 2016, companies are expected to seamlessly represent themselves and can benefit or fold from online reviews. Consumers prefer companies that use multiple channels of communication and which easily resolve their potential customer experience issues. One of the ways to achieve this is to follow the formula:

Consumer, Context, Content, Commerce –> Convergence

The consumer is the focus of any advertising excursion and should be treated as such. With the consumer in mind, develop context, content and commerce for your product and, along with the final product, convergence will come across many platforms.

1. Consumer

Today’s consumer is connected, informed and vocal on social networks. Most importantly, the consumer is more likely to stay loyal to a company because of the feelings that the ads exude. Advertising should be centered around the consumer’s frame of mind, playing intelligently off emotions, wants, needs and personality.

2.  Context

No ad is effective without taking context into consideration – saying the right thing at the right time is crucial to your brand. Make sure you’re paying attention to current events. You may want to pull commercials featuring an airplane, for instance, if a major airline crash is all over the news.

3. Content

Content must be relevant to context and consumer. Since it can be easily manipulated and needs to be focused, content is the single most influential aspect of digital marketing.

4. Commerce

Anticipating a consumer’s needs is the crux of commerce. If your target audience is millennials, easy online access and quick shipping should be priorities. If baby boomers are your primary customers, long-lasting quality products for a low price are best. Do you carry a specialty item, or can the consumer go to a local store and purchase it? What makes your product better than a less expensive alternative? Younger generations feverishly research several products before deciding on one, while older people may buy one product on-site because of the brand. Cater your priorities to what the target audience wants and how they will seek it out.

5. Convergence

For your business to succeed, you need to establish consistency in audience communication, product quality and digital presentation. Instead of being hip for joining Facebook, your company looks careless because it doesn’t regularly update the profile. You might have a fabulous product, but your grumpy customer service staff turns consumers off. Be sure you are consistent with how you present both the company and the product.

Above all, be willing to change. With a vast and ferociously changing consumer palette, you need to stay relevant to be successful. Keep the consumer at the center. Write and exhibit consistent, relevant content and anticipate your audience’s needs. These are the steps to success.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency based in Patchogue, New York. PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques, as well as advertising, graphic design, website design and development, digital video production, search engine optimization (SEO) and social media tactics. For more marketing advice, please call (631)-207-1057 or visit www.theprmg.com.

For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department stores. Social media and website shopping are becoming increasingly popular, but how can your business stand out amid the whirlwind frenzy of the holidays?

Advertising software program Short Stack and business advice journal Entrepreneur.com recently interviewed top marketing analysts for advice on how to handle the holiday rushes with mostly unmixed results; the experts say a resounding “give to your consumers before you ask them to give to you.” If you offer more than deals and discounts, your customer base is more likely to purchase your products. Let’s take a look at the advice the experts have:

  1. Connect to local populations. Consumers want to see that your business is full of real-live human beings, notes Ann Handley, Chief Content Officer of Marketing Profs. The holidays are a great connector and an opportunity for businesses to show off their sentimental side.
  2. Help consumers with their challenges. It may be the most wonderful time of the year, but to most Americans it’s also the most stressful. In addition to finding the perfect gifts, there’s a lot of pressure to host the perfect party, hang the perfect decorations, and wear the perfect outfit. Consumers are more likely to flock to companies that alleviate some of the stress.
  3. Allow user-control. CEO of Short Stack Jim Belosic advises to give consumers a feeling that they have input and control over what the business is offering during the holiday season. Customers are most apt to respond to real consumer reviews even if they ignore the pop-up holiday ads.

This all amounts to one big idea: how can my company make the season a little easier for my consumers? When you give to people, they want to give back to you. Happy customers have a strong say in what their friends and families think of certain companies, so tailoring to your consumer’s needs this season is your best bet. Building brand value during this time of year will help keep your sales up into the New Year and beyond.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency. PRMG offers social media content creation and ad management, paper advertising, blog article content creation and website search optimization, in addition to digital marketing.

PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques. For more marketing advice, please contact us at (631)-207-1057 or at johnzaher@theprmg.com.

Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit of a given brand’s communications team. When things go south, marketing professionals protect a brand’s reputation. So what is it that mar-com people know that companies don’t? Communications is all about, well, communicating, and in today’s digital atmosphere there’s no better way to connect than through the web. Marketing professionals are experts in digital communications, social media, content creation, and reputation management. To be an expert in this field you need to know the following:

1. What it takes to be a pro in digital communications

While print and TV/radio marketing is still vitally important, the crux of public relations now rests in digital communication. United Nations stats from May of this year show that there are more than three billion internet users worldwide. When the whole world is turning to online marketing, shouldn’t you be, too?

Digital communications is not just social media. Rather, it applies to e-blasts, online newsletters, blogs, ads and email correspondence with your target audience. Today, over 20 billion ads are viewed through sites like Google, Facebook and Amazon each day. Communications professionals know how to include the new audience you want without making them feel they’re being sold something. And keeping the loyal audience on board is equally important, so staying conversational with consumers will garner you profit as well.

2. How to navigate social media

Social media is a great way to connect your digital communications audience and direct more traffic to your company website. Companies that are active on social media have active followers and friends who share, like, tweet and repost status and articles that interest them. This is one of many ways to promote positive and profitable customer action.

Facebook and Twitter seem simple enough, but there’s a real art to crafting genuine and concise posts and photos that will keep a reader’s interest. And that’s not to mention Google+, Instagram, Snapchat, LinkedIn, Pinterest, and the list goes on.

3. How to create content that grabs the reader

Advertising material is all about developing a “strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience,” according to Joe Pulizzi, founder of the online school Content Marketing Institute. Content isn’t just about throwing as much out there as possible, it’s about creating personalized material that makes your brand stand out. You want to engage a specific audience with authentic content. Having too broad a customer base will make readers feel disconnected, as if they’re not part of the conversation.

4. What to say to protect a damaged reputation

Public relations is crucial to any brand. It takes 20 years to build and five minutes to ruin a reputation, as was smartly summed up by business magnate and self-made billionaire Warren Buffet. What if your Vice President slips up in an interview? What if the company’s associated with a scandal? PR professionals handle all of the stress of the virulent consumer eye so you can focus on the next great initiative on the business side of things.

Public relations professionals know all about the ever-changing market landscape, whether it’s digital correspondence, social media engagement, content creation or reputation management. Without a PR team, your business could be lacking. Why wait?

The Public Relations and Marketing Group, a full-service public relations and marketing agency based in New York, offers all of the above mentioned services and more. For samples of our work, go to theprmg.com. Contact us at info@theprmg.com or 631-207-1057 for further information.


By Angela Kambarian, President of Essential Communications (http://www.kambarian.com)

How do you deal with an unresponsive client? As you know, an overwhelming majority of account managers and directors encounter this problem, at least every now and then…

Let’s say you have an interesting idea for a marketing campaign, or there is an urgent piece of information that needs your client’s approval. You shoot an email to a client. Nothing happens. You send a follow-up email. Nothing! You send another. The same result. You give your client a call. They appear to be unapologetic. They promise to take a look at your correspondence right away. But still nothing. Sounds familiar? Let me assure you this problem is surprisingly common. Yet most PR and marketing professionals struggle to deal with it.

So, here are seven pointers to keep in mind if you are faced with an unresponsive client who won’t put his or her stamp of approval on your materials.

Man cutting telephone cord

1. Remember: It’s not all about you.

Your clients are busy people. Some of them are running large companies, working on challenging and time-consuming projects and supervising large groups of people. Despite your best efforts and persistence, you may not be their number one priority at all times. Simple as that. So, keep on following up. If it’s a great idea and important to them, EVENTUALLY they will get back to you.

2. Call them rather than email

Even some of the best and most efficient managers are notoriously bad at email. They peruse messages on their mobile devices and think: “I will deal with that later.” By the time they get back to the office, they have 100 more emails to review and 100 phone messages to respond to. If you are not getting any response to your correspondence, just pick up the phone and make a call.

3. Make sure your client knows what to do with the information you sent them and why it’s important

Some PR folks fail to explain to their clients what they need to do with all the work that’s been sent to them. Simply put, if your client has no idea how to respond to your idea, chances are they won’t respond at all. So, why don’t you tell them? Your job is to state clearly in the opening line of your email whether you need them to add technical information to the document, sign off a draft letter or agree to a budget.

4. Make sure the quality of your materials is up to snuff

Most people hate giving negative feedback. Clients might ignore your report or your marketing materials for one simple reason: they think your work is NOT good enough and don’t want to spend hours correcting it. If your work is being constantly ignored, perhaps, you should ask yourself if the quality is up to par and if your materials are strong and compelling enough to ensure your client’s approval.

5. Ask yourself if your idea is pertinent to what your client is hoping to accomplish

Some PR or advertising agencies like to generate activity just to show perceived value to their clients, rather than fully focus on the tactics that are important, can make a difference and generate measurable results. If your clients are busy and you send them stuff that isn’t important to them, not only will they ignore it…but you will also irritate them and make them wonder why they are paying you in the first place.

6. Have a regular chat with your client

Your client’s time is important. That’s why they hire PR professionals to do the work for them. Respect your clients by managing their time effectively. Schedule regular meetings or conference calls, ask questions, clarify all nuances, and make sure you understand EXACTLY what their biggest goals and needs are, which will enable you to deliver results and fulfill their expectations. Give them your undivided attention during each encounter. In fact, that’s a far better way of getting them to sign off your work than constantly chasing them by email.

7. Accept the way things are.

You may not want to hear it…but sometimes great ideas and great pieces of work don’t go anywhere. It happens. Accept it and move on.


The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s best in order to make their second straight appearance in the Stanley Cup Finals. Cablevision is offering local businesses a way to be a part of the excitement with advertising spots during the Eastern Conference Finals. Continue reading


The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage of these springtime advertising opportunities and enhance the marketing reach for your business. Continue reading

Bloggers from the public relations and marketing groupBy now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits.  A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading