What Mobile-First Marketing Means for Your Business
Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of
Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of
Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the
Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of
You may have heard that the keys to marketing are the following: Product, Price, Placement and Promotion. These are the concepts of old and,
For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department
Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit
The most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush?
Marketing is essential for the growth of any business. Even if you offer a top-notch product or service, without sufficient exposure, potential customers may never
Facebook Improves Advertising Options by Adding Behavior-Based Targeting Facebook recently overhauled its advertising system, making it easier for advertisers to target specific audiences. When using
Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through