Long Island businesses may be interested advertising with Long Island’s most colorful, creative and informative cartoon maps. MapToons is offering ad placements in unique maps of Long Island areas that can direct residents, newcomers and visitors to your business. These foldable maps provide an overview of certain towns and include a directory listing of participating … Continue reading “Get your Business on the Map by Advertising with “MapToons””
Long Island businesses may be interested advertising with Long Island’s most colorful, creative and informative cartoon maps. MapToons is offering ad placements in unique maps of Long Island areas that can direct residents, newcomers and visitors to your business. These foldable maps provide an overview of certain towns and include a directory listing of participating businesses. For example, the Patchogue map will be mailed directly to all Patchogue residences and businesses. This issue will be released in the spring and 22,000 maps will be distributed.
By advertising with MapToons, your business will be placed on the map as well as in the directory, which includes your name, location, address, phone number, website, logo, etc. We recommend this advertising opportunity for restaurants and retailers.
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are … Continue reading “Anatomy of a Mobile Website”
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo.
This article will explain why your business needs a mobile website, what your mobile website should look like and how you can convert your existing website into a mobile site.
Why Does Your Business Need a Mobile Website? — With the variety of mobile devices to choose from, such as iPhones, iPads and Androids, the mobile Web is rapidly replacing traditional desktop browsers. As an increasing amount of people use smart phones to browse websites, businesses should not hesitate to reach this important mobile audience. Traditional websites don’t work well for mobile users because they don’t render correctly on the small, high-resolution screens of smart phones, causing sluggish browsing speeds and disfigured navigation schemes.
Having a mobile website will also provide your business with valuable SEO benefits. Since Google has a separate index for mobile content, having a mobile website is key to securing a higher ranking when people search on Google using their smart phones. Another benefit is that, since Google has a much smaller mobile index of content and not as many businesses have mobile websites, those who do have mobile sites will be at a significant advantage.
What Should Your Mobile Website Look Like? — Most websites were designed to be viewed on a desktop monitor, which has much more space for displaying text and images. For mobile websites, it is essential to have a much simpler and less text-heavy design and navigation scheme. It is also essential to reduce bandwidth so that your mobile site will load faster and run smoother on smart phones. When designing a mobile website, it is important to prioritize your content and navigation scheme and only present the information that is most relevant to mobile users. For example, phone numbers, maps and directions should be easily accessible on your mobile website because these features are valuable to mobile users. A useful feature for mobile Web browsers is the “click to call” option. This feature allows users to automatically call the business by simply clicking on the phone number.
Google AdWords is so unique and beloved by marketers because it gives businesses the ability to advertise to an audience that is already interested in the products or services they offer. Using Google AdWords, you are put in complete control of how much you want to spend, when you want your ads to appear and … Continue reading “An In-Depth Look into Google AdWords”
Google AdWords is so unique and beloved by marketers because it gives businesses the ability to advertise to an audience that is already interested in the products or services they offer. Using Google AdWords, you are put in complete control of how much you want to spend, when you want your ads to appear and where you want them to appear. Through its various components and special features, Google AdWords allows you to better target potential customers and clients without wasting money in the process.
Google is made up of two components: The Search Network and The Display Network. This article will provide you with an overview of these two networks, the different types of ads available through AdWords and an overview of AdWords Express.
What is Google AdWords? — For a more beginner-friendly analysis of Google AdWords, read our article, “A Beginner’s Guide to Google AdWords.” In this article, we discussed the basics of one of Google’s most effective, simple and budget-friendly forms of Web advertising available today: Google AdWords. Through Google AdWords, you can create pay-per-click (PPC) ads that can target users based on their location and keywords that you can select through bidding for certain search phrases. You can also incorporate “Ad Extensions” to help users easily find out more about your business and its offerings. Ad extensions expand text ads with one or more lines that provide additional information such as an address, phone number, page links and product images. When users click on your ad, they will be directed either to your website or a landing page. For tips on creating successful landing pages, you can download our free guide, “Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails.”
To begin using Google AdWords, you must first decide to use either the Search Network or Display Network. The next step is to decide on a format for your ad, depending on which network you choose.
Search Network — The Search Network on Google AdWords provides an excellent way to reach your target audience on their personal computers, tablets, mobile phones and any other electronic devices used to find information. The Search Network allows users to advertise within the Google search engine or with search partners who allow advertising on their websites. For example, AOL.com and Ask.com are two of Google’s popular search partners. Advertising on Google’s Search Network allows you to target users depending on what keywords they use in their search queries. Your ad will appear in the “sponsored links” section, above the main search results, or on the right side of the screen when someone searches on Google using one of your desired keywords. If you are unsure of what keywords will work best with your ad, you can try using the Google Keyword Tool. By entering one keyword or phrase into this tool, you can see what related word searches your ad will show up on. One thing to keep in mind is that, unlike on the Display Network, you can only run text ads on the Search Network.
WAP Mobile Ads — While more and more people use smart phones when searching for information about local businesses or services, Mobile Ads may be the right fit for your business. WAP mobile ads are a format of AdWords ads that appear on WAP mobile websites, and are available as either text or image ads. With Google Mobile Ads, you can connect with your customers on their mobile phones by reaching out to targeted audiences across top websites and apps. When mobile users click on your ad, they will be send to your mobile webpage. One question to ask is whether or not your website is optimized for mobile devices. To see how your site looks on a mobile device, you can use the “GoMoMeter” tool at howtogomo.com. This site will also provide you with recommendations for creating a mobile-friendly experience for your business’ website. To create a WAP mobile ad, simply sign in to your AdWords account, navigate to the “Ads” tab at the ad group level, click the “New ad” link and choose “WAP Mobile Ad.”
Display Network — Using the Google Display Network on Google AdWords, you can reach users from all over the Web and choose from text, image and video formats to communicate your message to highly targeted audiences. The Display Network gives users the opportunity to run their ads on a gigantic network of websites that have Google AdSense enabled. For example, your ad may appear on a blog, online newspaper or a website that is relevant to what products or services your business has to offer. The Display Network offers lower costs, easier ad approval and a variety of formats for your advertisements. With the Display Network, as well as with every Google AdWords campaign, it is essential to keep an eye on your budget to monitor your spending. Another tip is to run one ad campaign on the Display Network and a second campaign on the Search Network. This will help you determine which network is more appropriate and successful for your business.
Image Ads — Image ads are graphical ads that are available on Display Network websites. Image ads contain graphics that can be matched to a page’s content to ensure that they are reaching your selected target audience. You can run image ads in both keyword-targeted and placement-targeted campaigns. To learn how to create an image ad, simply sign in to your AdWords account, click the name of the desired campaign, choose the Display Network and begin creating your ad by following the simple instructions here.
Video Ads — On the Google Display Network, you can promote your business’ video ads on the websites where your customers are most likely to spend their time. These click-to-play (CTP) Video Ads provide a valuable and engaging experience for viewers without being too intrusive. Video ads should be visually appealing, interesting and no longer than 30 seconds. Google also offers the option to play video ads on YouTube, using the “Promoted Videos” feature. Based on a list of keywords, your video ad will come up when viewers search for, discover and watch videos on YouTube. For example, someone watching a video of a piano tutorial may be presented with an advertisement for your music classes. Advertising on YouTube, the Web’s video-sharing superpower, will help you reach more customers and boost your video’s view count. Best of all, you will only be charged when someone watches your video.
TV Ads — Using Google TV Ads, you can target audiences on more than 100 national television channels such as ESPN, TNT and CNN, with the potential of reaching up to 35 million U.S. households. To get started with Google TV Ads, you must already have an AdWords account. Next, you can set your budget to determine how much exposure your ads will receive and what your maximum cost-per-thousand impressions (CPM) will be. One thing to keep in mind is that there is no minimum budget requirement on Google TV Ads, but campaign budgets should be set strategically in order for ads to make the greatest impact with your audience. Next, you can target audiences by choosing to advertise on relevant programs, times of day or networks. The final step is to simply upload your ad and launch your campaign. If you already have a television ad, simply upload it with the AdWords tool. If not, you can use the Ad Creation Marketplace to make a new television commercial. After you’ve submitted your ad, Google will check to make sure that it complies with the technical specifications and policies of Google and its TV partners. If your ad has been approved, it will be ready to run on national television. Using the online functionality of Google TV Ads, you can track results, adjust your campaign and measure performance and ROI.
AdWords Express — The easiest way to kick off your Web advertising efforts is to take advantage of AdWords Express. Google’s new tool, AdWords Express, helps businesses promote themselves on Google Search, Google Maps and mobile devices. AdWords Express is the simplest way to advertise on Google. Creating your ad takes only a few minutes and then everything else is managed automatically by Google. After your ad campaign is running, it works just like the traditional AdWords tool. When people search in your area for the products or services that your business provides, your ad will appear above or beside their search results. Because of its simplicity and convenience, AdWords Express is perfect for local businesses that are looking to reach new customers but don’t have the time to manage an advertising campaign.
Long Island businesses looking to target local markets and movie-goers should consider advertising during previews in local movie theaters. Advertising at the movies can help your business reach an engaged, captive and targeted audience. By taking advantage of this opportunity, your organization’s ad can run during the previews for upcoming blockbuster films such as “The … Continue reading “Advertise at the Movies”
Long Island businesses looking to target local markets and movie-goers should consider advertising during previews in local movie theaters. Advertising at the movies can help your business reach an engaged, captive and targeted audience. By taking advantage of this opportunity, your organization’s ad can run during the previews for upcoming blockbuster films such as “The Hunger Games,” “Dr. Seuss’ The Lorax 3D,” “Titanic 3D” and many more. Also, your ad will not only run on the big screen, but in movie theater lobbies, online and on mobile devices as well. NCM Media Networks offers customized, affordable campaigns that can reach any budget and any area that your business is looking to target.
The Public Relations and Marketing Group’s new and updated program, “PR and Marketing for Lawyers CLE,” is now being offered for 2 ethics credits on December 12 from 1:00 p.m. to 4:45 p.m. This program gives attorneys a review of the attorney advertising rules and provides an overview of the tools needed to develop and … Continue reading “Attorneys: Kick off your 2012 Marketing Plans by Attending Our CLE Program”
The Public Relations and Marketing Group’s new and updated program, “PR and Marketing for Lawyers CLE,” is now being offered for 2 ethics credits on December 12 from 1:00 p.m. to 4:45 p.m. This program gives attorneys a review of the attorney advertising rules and provides an overview of the tools needed to develop and implement a successful marketing program. This course has been approved for MCLE credit in New York for all attorneys, including newly admitted (less than 24 months). The lecture is being presented by John C. Zaher, Esq., a leading attorney marketing expert.The course will take place at Ben’s of Manhattan, located at 209 W. 38th Street, Manhattan, NY, 10018. The cost, which includes lunch, is $65 with pre-payment. (Please Note: There is an additional $20 charge at the door). If you are experiencing financial hardship, please see our financial aid policy. To register, please visit www.theprmg.com/events-marketing-long-island-networking.html.
Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. On top of the problems Flash creates in regards to optimizing a Web page, the … Continue reading “Flash vs YouTube: What to Use When Embedding Videos Into Your Website”
Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. On top of the problems Flash creates in regards to optimizing a Web page, the concern of not being able to reach Apple users is huge. With millions of iPhones and iPads sold each year in the United States alone, your business could be missing out on a huge number of potential customers and clients by using Flash to build your website.
This article will explain the benefits and disadvantages of using Flash and other alternatives such as embedding YouTube videos or video objects.
YouTube — The advantage of choosing to embed YouTube videos on your website, rather than Flash videos, is that you can reach every user. No matter what Internet browser or mobile device you use to get onto the Web, YouTube videos are accessible. Bringing YouTube videos to your site can connect your website with the most popular online video community. YouTube offers free hosting for a large number of videos, multiple embed options and top-quality video and audio.
Incorporating YouTube videos into your website can also enhance your overall social media marketing strategy. By having a unique YouTube channel for your company, with videos that can be embedded on your website or blog, your business can tap into one of the most popular services available on the Web. This video sharing giant encourages visitor interaction by allowing viewers to “like,” favorite, share or comment on videos, giving businesses another outlet to interact with their audiences. You can also add friends through YouTube and users can subscribe to your channel. Subscribers will receive email updates each time you post a new video. You can embed a YouTube video into your website or blog by following the instructions here.
However, a disadvantage of using YouTube to embed your videos is that your videos will not be hosted on your server. Instead, you are relying on YouTube’s server. If YouTube is down or experiencing high traffic volume, it will delay the playback of video on your website or cause it not to load altogether. Your video will only load as fast as YouTube is able to load. Another disadvantage is that there are many companies that block their employees from using YouTube while at work. According to a report released by the International Business Times, YouTube is the third most blocked website at workplaces. Especially for B2B companies that are looking to reach other professionals, this can be a major downfall.
Video Objects — By embedding a video object on your website, you can have the video file hosted on your own server. This will give you more control and you won’t have to rely on a third-party server such as YouTube. The benefit of using QuickTime, for example, is that the software is compatible with Apple mobile devices such as iPhones and iPads. However, there is still the issue of not being able to reach all users. For example, if you embed a .mov file, the user would have to have the QuickTime plug-in already installed on their browser in order to watch the video. Apart from mobile devices such as iPhones, most users have Flash installed on their browser rather than QuickTime.
Flash — The main issue with Flash, as we mentioned earlier, is its inability to play on mobile devices. Flash also acts as a roadblock to search engines, so it does not help websites with search engine optimization. However, Flash is still the most widespread video solution. Flash will work for most users and it is recommended as the best cross-browser solution for embedding videos. To still reach the majority of viewers, but also give others the opportunity to watch your video, we recommend using website code to detect if a user has Flash installed. If Flash is detected, the Flash version of the video will be shown. If Flash is not installed, your website will display a YouTube or QuickTime movie instead. This provides a simple alternative for iPhone and iPad users.
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with … Continue reading “Spotlight on Advertising: FiOS Holiday Advertising”
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising.
You can run your greeting on FiOS1, Verizon’s local news channel, during weekday mornings (5:30 a.m. to 9 a.m.) for only $15 per spot, island-wide. This compares to News 12’s rate of $100. While Cablevision has 740,000 subscribers in Nassau and Suffolk Counties, FiOS now has 202,000 subscribers of their own and this is a good way to reach them. Full-week rotators (9 a.m. to midnight) are $5 per spot. Rotators on other networks will run you about 20% of prime network rates. If you’re looking for specific channels or zones, be sure to contact us for more detailed rate information.
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Google offers tools to meet the needs of organizations and businesses of all sizes and … Continue reading “An Overview of Google Business Solutions – The First in a Series of Three Articles”
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Google offers tools to meet the needs of organizations and businesses of all sizes and boasts over 30,000 search and 3,000,000 Google Apps customers worldwide. This article, the first in a three-part series, will provide you with an overview of Gmail, Google Analytics, Google AdWords, Google AdSense, Google Chrome, Google Places and Google+. It will be followed by “An In-depth Look at Google AdWords” and then an article on “5 Additional Innovative Business Tools from Google,” which will focus on Google Offers, Google Engage and more.
Productivity
Gmail — With dozens of email providers to choose from, deciding on Gmail should be a no-brainer. This user-friendly email provider allows you to communicate and collaborate with reliable and secure Web-based tools. Gmail provides you with more than enough free storage space, significantly less spam, built-in text, voice or video chat and much more. You can also access Gmail from any phone, regardless of which device you use, to access your email on the go. For businesses, another comforting feature is that Gmail is entirely safe to use. Gmail uses HTTPS encryption to keep your mail and information secure.
Although most Gmail features are free, businesses can purchase a flexible plan of $5 per month to access a variety of premium features that include Google Docs and Google Calendar. Google Docs allows you to securely store all Web-based documents, spreadsheets, drawings and presentations online. This feature also provides real-time collaboration, which allows users to edit these files at any time, so you will always have the latest version. Google Calendar is a Web-based calendar application that allows businesses to manage meetings online and minimize costs. You can send event invitations, share your calendars company-wide or between specific co-workers, invite guests on mobile devices and much more.
Google Chrome — Google Chrome is a Web browser that combines a minimal, user-friendly design with sophisticated technology to make browsing the Web faster, safer and easier. Most people use their Web browser more than any other feature on their computer for searching for information, shopping, reading the news, watching videos and more. Therefore, it is essential to have a high level of security, speed and stability, which Google Chrome has mastered. Google Chrome is designed to be as fast as possible, up-to-date with the latest security updates and simple to use. Best of all, this Web browser is completely free to download on any computer.
Web Marketing
Google Analytics — This powerful Web monitoring tool provides users with rich insights into their website traffic and Web marketing effectiveness. Using Google Analytics, you can analyze data and determine which ads, keywords and other factors are most effective in driving traffic to your website and optimizing your Web presence. By consistently monitoring the information provided by Google Analytics, businesses can adapt based on what works and what doesn’t. Ultimately, this tool will help you create higher converting websites and strengthen your online marketing efforts.
Google AdWords — Google AdWords lets you create and run ads for your business with a custom budget. Ads are displayed under “Sponsored Links” alongside the search results when someone searches on Google using one of your chosen keywords. This tool is so effective for businesses because you are advertising to an audience who is already interested in what you have to offer. In addition to text ads, you can run display and click-to-play video ads on Google AdWords. For more information on how to use Google AdWords, please read our article, “A Beginner’s Guide to Google AdWords.” Look out for our next article, which will include a more in-depth look at the features and options available for businesses on Google AdWords.
Google AdSense — Google AdSense is a free platform that places AdWords ads on non-Google websites. AdSense allows Web publishers to earn revenue online by displaying ads on site search results, websites, mobile Web pages and mobile apps. By simply allowing others to place targeted Google ads on your website, your business can earn money. While displaying these Google ads, AdSense also lets you provide a Google search bar to your site users. By placing this search box on your site, visitors can search the Web directly from your website. Also, you will receive a “Top Queries” report that shows you what your visitors are searching for on your site. By reviewing the 25 most common searches conducted through this Google search box, you can identify additional topics, keywords or information to add to your site, based on what your customers or clients are searching for.
Google Places — Google Places is an excellent tool for allowing businesses to get found on Google for free. Since 97% of consumers search for local businesses online, it is essential for your business to be found in search results. Over 90% of the local business Web pages on Google have not been claimed. Claiming your business page will put you at an advantage since local business results appear at the top of search results on Google when someone searches, using a certain location. By simply registering your business with Google Business Center, you can help potential customers find you on Google Places. On your Google Places page, you can include your location, contact information, photos, videos and any other information that you would like to communicate to your audience. Customers or clients can also leave reviews on your Google Places page.
Social Media
Google+ — Now open to all users, Google+ is a relatively new social media giant that has taken the Internet by storm by reaching 10 million users in its first 16 days, from June 28 to July 14. Google+ improves upon the features of existing social media outlets. Like Facebook, you can create a profile, complete with personal information and photo albums, comment on other users’ content and share posts. Google+’s “+1” button also works the same as Facebook’s “Like” icon. Like Twitter, anyone can follow you and you may follow any user by adding them to your “circles,” no matter who they may be. The “Circles” feature allows users to organize contacts in specific groups. For example, you may have a circle specifically for friends and then one only for business contacts. Google+ also has many other unique features such as Hangouts, Sparks and Huddles. The Hangouts feature allows users to engage in live, face-to-face chats involving multiple people at a time. Sparks delivers popular content from across the Internet on any topic you choose. Huddles, available on Google+ Mobile, is a unique group messaging feature that allows multiple people to chat in one place.
Steps to Better Proofreading, Grammar and Spelling As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you … Continue reading “Proofreading — The First in a Series of Three Articles”
Steps to Better Proofreading, Grammar and Spelling
As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you create is essential. Substandard and poorly written brochures, newsletters and website content can seriously hinder your organization. Even the smallest error can distract someone from the message you are trying to communicate to them, whether it be through a blog post, social media update or press release. This article will provide you with five steps to strengthening your organization’s written communication skills through effective proofreading.
1. Don’t Rely on Spell Check — There is no doubt that computers can do wonders when it comes to catching repeated words, reversed letters or common spelling errors. However, this should never be your only method of proofreading. Your computer’s spell check tool can only do so much. For example, certain misspellings can form other legitimate words, and so spell check is unable to detect the errors. Also, spell check is unable to catch mistakes with homonyms, such as whether you meant to write “they’re,” “there” and “their” or “your” and “you’re.” While it is still beneficial to use spell check, it is important that this tool is only one part of your overall proofreading approach.
2. Read Aloud — Reading your copy aloud, even if it is only in a whisper, can help you pick up on mistakes that you might not have noticed through silent reading. Reading out loud at a slower pace is helpful for spotting run-on sentences, jumbled phrases and missing words. You will be able to hear your mistakes and recognize if a sentence doesn’t flow or sounds too wordy. We would also recommend printing out the pages for one final read-through, especially if your writing is going to be published in a print or online medium. It is much easier to proofread from a hard copy rather than just a computer screen.
3. Double-Check All Facts — If you have included any statistics or hard facts in your article, they must be verified. An article or press release that contains factual errors can not only be misleading, but it can cause your audience to lose trust in your writing and professional expertise. For example, if someone spots an inaccurate statistic or numerical figure in your article, they may refrain from reading your future pieces and instead turn to a new, more reliable source. When proofreading, it is essential to check that all of your URLs and hyperlinks are valid, as well as any phone numbers, email addresses or other contact information. You must also ensure that people’s names are spelled correctly and that all numbers or figures are accurate. One of the most common mistakes you hear or see is confusion over whether a “million” was supposed to be used instead of a “billion.” That’s a 1,000 times difference!
4. Don’t Be Redundant — While proofreading your copy, look out for repetition. You should avoid using the same words or phrases over and over to make sure you aren’t constantly repeating yourself. You also don’t want to make the same point twice because all professional writing should be clear, concise and to the point. Although there are times when repetition may be necessary to prove a point, you don’t want to bore your readers. A tip here is to use a thesaurus to spice up your vocabulary and make your writing more interesting.
5. Have Someone Else Read Your Writing — No matter how many times you proofread your writing, it is essential to have at least one other person read it before it is published. It is almost impossible to spot every error yourself because sentences that may flow fluidly in your head may not make as much sense to others. Because you wrote the material, your mind often plugs in the missing words. You may also overlook spelling, grammar or capitalization mistakes. Having a second set of eyes proofread your work is necessary to help catch what you might have missed.
In following these steps, it is important to devote an ample amount of time to your proofreading session. Put your cell phone aside, close out of your email and really take the time to concentrate on your writing. Sometimes it helps to proofread away from your desk on an empty surface. Remember: it takes a devotion of concentration and time to write clear, concise and error-free copy.
Placing your advertisement in The Knot Wedding Network can help you reach 23,000 registered Long Island brides, as well as the 1,900 new brides who join the network every month. TheKnot.com offers a wedding gift registry, bridal gown search, local vendor directory, wedding etiquette tips and much more. When it comes to securing unique visitors … Continue reading “Advertise with TheKnot.com Wedding Network”
Placing your advertisement in The Knot Wedding Network can help you reach 23,000 registered Long Island brides, as well as the 1,900 new brides who join the network every month. TheKnot.com offers a wedding gift registry, bridal gown search, local vendor directory, wedding etiquette tips and much more. When it comes to securing unique visitors and quality Web traffic, TheKnot.com is the undisputed leader in its industry, leaving competitors such as Brides.com and WeddingWire far behind. TheKnot.com is an excellent source of high-quality traffic, which increases the likelihood that your business will receive inquiries, phone calls and ultimately sales.
This popular wedding directory offers several advertising opportunities for businesses. The first option available is a full-color image advertiser profile, which includes a description of services, contact information and a website link. You can also choose to be a featured vendor, which guarantees first page placement on your category homepage, or to advertise with premium banners and badges that are featured on The Knot’s local homepages or category pages with a direct link to your website. The Knot Wedding Network also offers direct emails that can be sent to brides-to-be in your area for more specific targeting.
For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call: Toll Free: 855-PRMG-123 .: Phone: 631-207-1057
