Due to issues with privacy and security, Google+ is shutting down in April of 2019. On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers … Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos … Continue reading “YouTube’s Popularity Can Help Your Business”
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.
In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.
How to Utilize YouTube to Grow Your Business
Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.
Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.
How to Setup a YouTube Ad
Setup a YouTube account
To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.
Create a High-Quality Commercial Video
If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.
Choose Who Should See Your Ad
If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.
Set Your Budget
From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.
With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.
So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the … Continue reading “Client Breakdown: The Types of Clients We Serve”
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.
PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?
Our Clients
We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.
Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.
Our Services
We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.
Here’s what some of our clients have said about the quality of our services:
“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.
“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living
“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia
How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.
We look forward to hearing from you!
The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s … Continue reading “Advertising Spotlight: Rangers in the Playoffs”
The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s best in order to make their second straight appearance in the Stanley Cup Finals. Cablevision is offering local businesses a way to be a part of the excitement with advertising spots during the Eastern Conference Finals. Continue reading “Advertising Spotlight: Rangers in the Playoffs”
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated … Continue reading “Blogging Best Practices”
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”
When running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is … Continue reading “Should You Choose a Custom Website or Template Website?”
When running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or creating your first website, a template-based website could be beneficial for your business. However, while many business owners create their own websites using templates through sites like Weebly or GoDaddy, these templates may hinder your overall marketing strategy if your company is looking for a more comprehensive set of services. Continue reading “Should You Choose a Custom Website or Template Website?”
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors … Continue reading “Target Local Customers with Facebook for Business”
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”
The holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business … Continue reading “Advertising Spotlight: Holiday Greeting 2014”
The holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition. The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”
Growing your presence on social media can be tricky, especially if you are just starting out. Here are some tips on how you can make minimal changes to your social media platform, and quickly receive an increased number of followers.
Growing your presence on social media can be tricky, especially if you are just starting out. Here are some tips on how you can make minimal changes to your social media platform, and quickly receive an increased number of followers. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”
A strong web presence is absolutely essential to maintain and grow a business, and the availability of in-office web designers has not yet caught up with demand. This disparity has created the need for an easy-to-use Content Management System (CMS) that allows businesses to manage their own websites without the aid of an on-staff web … Continue reading “Drupal: How to Stop Worrying and Love Web Design”
A strong web presence is absolutely essential to maintain and grow a business, and the availability of in-office web designers has not yet caught up with demand. This disparity has created the need for an easy-to-use Content Management System (CMS) that allows businesses to manage their own websites without the aid of an on-staff web designer.
Most notably, the CMS Drupal allows web designers to combine the visual appeal of a complex, programmed site with the ease and functionality of managing an email account. Drupal allows users to publish written and visual content without any knowledge of coding— it works on the premise that if you can use a web browser and Microsoft Word, you can edit your own website! Continue reading “Drupal: How to Stop Worrying and Love Web Design”
For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call:
Toll Free: 855-PRMG-123 .: Phone: 631-207-1057
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