With the continued rise in the value of social media and the resulting ability to hyper-target ads, many publications have now realized the gold mine
Before You Start a New Business, Be Sure to Create and Fund Your Marketing Plan Many of us remember the 1989 hit movie Field of
Collateral Marketing Materials Now that your website is up, you can now turn to putting together some marketing materials. Using your logo, set up and
Implementing an Advertising Strategy You are doing everything low cost that you are supposed to do. However, it may not be enough. It may be
The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the
Before the rise of social media, most non-profit organizations needed to either buy expensive advertising or receive media coverage to attract the attention of their
Social media can be a great way to take your message directly to your target audience. Using various social media tools, you can build your
The Web can be a great place to showcase your product or service and get out your message directly to your customers. However, with the
Every business today needs to take its message where its customers are. Facebook, one of the largest social media networks with over 350 million active
Whether you are the CEO of a large organization or the owner of a small business start-up, you are certainly well aware of the