Recently, Amazon.com launched its own daily deal website called AmazonLocal. Businesses looking to reach local, active customers should consider advertising with Amazon. Running a promotion with AmazonLocal is a great way to attract new customers, and get existing customers to return by offering discounted products and services. It may also help increase name recognition and … Continue reading “Advertising with AmazonLocal”
Recently, Amazon.com launched its own daily deal website called AmazonLocal. Businesses looking to reach local, active customers should consider advertising with Amazon. Running a promotion with AmazonLocal is a great way to attract new customers, and get existing customers to return by offering discounted products and services. It may also help increase name recognition and general awareness of your business.
These promotions are listed on the AmazonLocal website for 72 hours, are featured in e-mail blasts to thousands of people in your area, and on Kindle devices, a feature unique to Amazon. AmazonLocal currently operates in Nassau, Suffolk, Queens, Brooklyn, Manhattan, Staten Island and Westchester County. Deals are mailed out to anyone who has made a purchase from Amazon within the past six months, ensuring that only active customers who are interested in making purchases see your deal. In Suffolk County, these deals are sent out to over 300,000 people!
It doesn’t cost anything upfront to participate in an AmazonLocal deal, and businesses will be paid their share within 14 business days of the deal’s end. Additionally you will have access to 24-hour customer service in case any problem should arise.
NextStop Magazine is a publication featuring information and editorial about local dining, activities, shopping, special events and more. Upcoming editorial topics include Real Estate, Fishing, Labor Day, Oktoberfest and Travel. It is the preferred onboard publication of the Hampton Jitney bus line and is also distributed to local restaurants, hotels and other businesses across the … Continue reading “Advertise in NextStop Magazine”
NextStop Magazine is a publication featuring information and editorial about local dining, activities, shopping, special events and more. Upcoming editorial topics include Real Estate, Fishing, Labor Day, Oktoberfest and Travel. It is the preferred onboard publication of the Hampton Jitney bus line and is also distributed to local restaurants, hotels and other businesses across the East End, North Fork and South Shore of Long Island.
Advertising in NextStop Magazine can give your business exposure to upscale customers living in the Hamptons or the North Fork of Long Island, as well as people who may be vacationing to the East End. Ads are available in a variety of sizes, and prices start at $443 for a 1/4pg. Space is also available on the back cover, and on the inside of both the front and back covers. NextStop Magazine also offers advertising on Seatback Cards, which are located in the back pocket of every bus seat, and Digital Advertising on their website.
Cygnus Law Enforcement Group operates several publications, including Law Enforcement Product News and Law Enforcement Technology, which target the law enforcement and police sector. Law Enforcement Product News reaches 30,000 readers including line officers and management and focuses on new products in the marketplace. Law Enforcement Technology also reaches roughly 30,000 readers in middle-to upper-management … Continue reading “Advertising with Cygnus Law Enforcement Publications”
Cygnus Law Enforcement Group operates several publications, including Law Enforcement Product News and Law Enforcement Technology, which target the law enforcement and police sector. Law Enforcement Product News reaches 30,000 readers including line officers and management and focuses on new products in the marketplace. Law Enforcement Technology also reaches roughly 30,000 readers in middle-to upper-management positions and contains editorials and new product showcases.
They are currently preparing for their September issue which is one of their biggest issues and will be distributed at major trade shows this fall. We recommend advertising with Cygnus Law Enforcement Group to any business operating within the law enforcement sector, or manufacturing products with applications for law enforcement. All ads are in color and special discounted rates are available. A 1/4 pg ad will cost $1,907, a 1/3 pg ad will cost $2,495, and a 1/2 pg will cost $3,063. The deadline to reserve space is August 2nd.
The popular link-shortening service Bitly recently released a study determining the best times to post on various social networking services, based on their real-time link tracking data. They based this study on click-through rates, virality of posts and sharing rates that occurred at different times of the day (Eastern Time) and different days of the week. As … Continue reading “(Social Media) Timing is Everything: When to Blog, Tweet and More”
The popular link-shortening service Bitly recently released a study determining the best times to post on various social networking services, based on their real-time link tracking data. They based this study on click-through rates, virality of posts and sharing rates that occurred at different times of the day (Eastern Time) and different days of the week. As this study supports, the time or day that you post something can have a significant impact on who views it, how much it gets shared and how many times it gets viewed. This article will provide readers with a guide of the best times to post on Facebook, Twitter, Tumblr and blogs.
Facebook — The main thing to remember about Facebook is to avoid posting on weekends, starting on Friday afternoons. According to Bitly, the highest average click-through rates for posts containing links on Facebook are between 1:00 p.m. and 4:00 p.m. on weekdays. More specifically, posts on Wednesdays have shown to be most effective.
Twitter — Similar to Facebook, it’s best to avoid tweeting on weekends if you want to secure as many click-throughs and shares as you can. The best time to post on Twitter is between 9:00 a.m. and 3:00 p.m., Monday through Thursday, since these are peak traffic times. Like Facebook, it’s ineffective to tweet at night, specifically after 9:00 p.m., on any day, and after 3:00 p.m. on Fridays.
Tumblr — Unlike Facebook and Twitter, Tumblr users seem to be on an entirely different schedule. Bitly found that on Tumblr, posts sent between 7:00 p.m. and 10:00 p.m. on Fridays, Sundays, Mondays and Tuesdays received the most clicks and shares among users.
Blogs — According to Shareaholic, the leading global social share widget, the most sharing of blog entries takes place on Thursdays with 10% more shares than any other day. If you’re looking for page views, the best days to blog are Mondays and Tuesdays. As for the best time of day to blog, various sources have found that the best time to update your blog is during the morning or early afternoon on weekdays.
Of course, it’s impossible to make sure you’re at your computer desk to post at these exact times. This is where social media publishing tools come in. By using programs such asHootSuite, Tweetdeck or Social Oomph to update social media profiles, you can schedule posts in advance and make sure they’re updated at the exact times you prefer them to appear. You can also schedule blog posts to automatically publish themselves at any time in the future on WordPress, Blogger and other popular blogging platforms. For more information on these helpful programs, refer to our article, “Social Media Publishing 101.”
In March, the Long Island Press published its new women’s supplement, Milieu, for the first time. It was well-received by women between the ages of 30 and 55 across Nassau and Suffolk Counties. This month, 80,000 copies of Milieu will be distributed as a pullout in the Press. Milieu will be distributed to more than … Continue reading “Advertising Spotlight on Milieu: Long Island Press’ New Bimonthly Supplement for Women”
In March, the Long Island Press published its new women’s supplement, Milieu, for the first time. It was well-received by women between the ages of 30 and 55 across Nassau and Suffolk Counties. This month, 80,000 copies of Milieu will be distributed as a pullout in the Press. Milieu will be distributed to more than 2,100 Long Island locations (including 4,000 copies handed out at Penn Station to homebound commuters, 10,000 home-delivered in Nassau and 5,000 mailed to female-targeted locations).
Women are making buying decisions for their families and companies, now more than ever. With content designed to pique the interests of successful local opinion leaders, Milieu delivers your message with confidence and grace. If your business targets women, or if you want to reach Long Island’s decision makers, you should consider advertising in this new and vibrant publication.
Display ads will run in both counties, and in the digital edition. Rates start at $195 for an eighth of a page, and go up to $1,200 for a full page. All ads are in color and can run in one county for 65% of the island-wide rate.
With Mother’s Day around the corner and spring in full bloom, Long Island businesses may benefit from advertising with The Gazette’s May issue. The Gazette features community events, children’s happenings and local news surrounding individual towns on Long Island. This free publication is dedicated to providing residents with a community-oriented and localized view of the … Continue reading “Advertise with The Gazette this Spring”
With Mother’s Day around the corner and spring in full bloom, Long Island businesses may benefit from advertising with The Gazette’s May issue. The Gazette features community events, children’s happenings and local news surrounding individual towns on Long Island. This free publication is dedicated to providing residents with a community-oriented and localized view of the news.
This advertising opportunity is appropriate for companies that are active in the springtime and looking to reach their target audience. For example, landscaping companies, lawn services, home improvement organizations, flower companies and gardening services may benefit from placing an advertisement in this issue. Businesses who buy three months worth of advertisements can also get the fourth month free of charge.
All Island Media publishes the Pennysaver/Town Crier in many regions across Long Island. They have recently launched a number of new inserts that can be added to the weekly free paper to communicate your company’s message more effectively. All inserts can be distributed by zip code and are charged by every 1,000 households (cpm). Below … Continue reading “Advertising Spotlight: New Products from All Island Media”
All Island Media publishes the Pennysaver/Town Crier in many regions across Long Island. They have recently launched a number of new inserts that can be added to the weekly free paper to communicate your company’s message more effectively. All inserts can be distributed by zip code and are charged by every 1,000 households (cpm). Below are three of the inserts most worthy of your attention:
The Frequent Flyer program offers the largest insert at 10”x11½”. Printed on 50# glossy paper stock, the flyer is perfect for the advertiser that has a lot to say — or a lot of photos to show. It extends far outside of the parameters of the 6¾”x10” booklet and costs as little as $49 cpm.
The VIP Card is a 5”x11” postcard that is placed into the book on top of the flyer. This postcard allows the advertiser to print on both sides, without requiring space for mailing information. The lightweight cardstock also makes this product a good vehicle for coupons. When purchased by zone, the card costs only $35 cpm.
The Mega Card, a 7”x9” flyer, is printed on a heavier stock and glossy on one side. The advertiser gets printing on both sides of this product as well and the glossy finish displays photos crisply, with bright color. This eye-catching card is available for as little as $54 cpm.
New Redesigned Publication
Old Design of Publication
Also of note is the redesign of the Long Island Trends lifestyle publication. What used to be an ugly, ad-driven paper has morphed into an attention-grabbing resource for consumers, complete with relevant editorial. Advertisers can now purchase the cover and a full-page ad on page 3 (the first right-hand page of the book) for $1,359.
Facebook has rolled out significant changes and improvements to how users view and interact with businesses with the new Facebook Timeline. With Facebook Timeline, Facebook pages have an entirely new design and businesses can enjoy more control over what content is front and center, and what content is hidden on their page. In this article, … Continue reading “What Businesses Should Know About Facebook Timeline”
Facebook has rolled out significant changes and improvements to how users view and interact with businesses with the new Facebook Timeline. With Facebook Timeline, Facebook pages have an entirely new design and businesses can enjoy more control over what content is front and center, and what content is hidden on their page. In this article, you’ll find an overview of brand new Timeline features such as the cover photo, apps, direct messaging, the activity log and more.
Choose a Cover — The most visible change in Facebook Timeline is the cover photo. The Timeline cover displays an 851×315-pixel banner across the top of the fan page, making multimedia a stronger element than ever before. Since the cover image is very large, it’s essential to choose a cover photo that is eye-catching and reflective of your organization. For example, a restaurant may want to display a popular menu item while a retail store may feature a popular product. It’s important to keep in mind that covers are not permitted to display any calls to action, references to pricing, contact information, a Web address or text such as “like this page” or “visit our website.” It’s essential to focus on the image and choose a photo that entices users to scroll down to learn more about your business. For details about cover photo guidelines and restrictions, please click here.
Complete Your About Section — Directly under your cover photo, two key metrics will be visible: your number of likes and the number of “people talking about this.” Under these metrics, you’ll find your About section. This section is where you can include a brief description of your business and contact information. To the right, you’ll see photos, pages that you have liked and any custom landing tabs. As the following paragraph will explain, any custom landing tabs that you have previously installed will be completely reformatted. Facebook has removed the ability to set one of these tabs up as the default image when a user arrives at your page.
Apps — Perhaps the biggest change to this new format is that default landing tabs, or customized tabs that non-fans would see first instead of the wall, are no longer allowed. With Timeline, users will always see the main page first and they will have to click through to view custom apps. In this section, you can add your custom pages, contests, promotions, coupons or media. However, these will not get the same amount of exposure as they did on traditional Facebook pages. Since these tabs will no longer be the first thing users see when they visit your page, they may not be as powerful or engaging.
Direct Messages with Fans — This new feature is a huge advantage for businesses. For the first time, Facebook users can send private messages to the owner, or Admins, of a business page. With the old layout, the only way fans could communicate with business pages was publicly, through the page’s wall. By making it possible to communicate with business owners through private messages, businesses can handle any complaints or personal matters out of the public eye, making this a better experience for both parties.
Share, Star and Hide Stories — One of the major features of Timeline is that businesses have more power than ever to share, “star” and hide stories surrounding their fan page. For example, by “starring” posts, you can choose which updates you want to drive the most traffic to and highlight historical or successful posts by you and your fans. On the other hand, you can hide or delete posts that are embarrassing, out of date or negative. Users can monitor all of these updates in Timeline’s new activity log.
Activity Log — Your activity log will be an organized list of your posts and activity, from the current date back to the very beginning of your page’s history. Through your activity log, you can control what information goes on your Timeline and what information you’d prefer to hide. You can also mark certain posts as spam and hide posts from appearing on your Timeline, but that you’d still like to store in your activity log. For more information about the features of Timeline’s activity log, click here.
How Should I Begin — To switch to Facebook Timeline, visit the Timeline for Pages preview manager, where you can walk yourself through the features discussed in this article. When you’re comfortable with how Timeline works, click the “Publish Now” button at the top of your page to show your new design to the public. If you prefer to wait until March 30th, Timeline will automatically become publicly visible and you will have to adjust your page at this time.
By advertising in Special Parent LI’s April edition, your business will be featured in the most informative, professional and useful resource for parents of children with special needs. Special Parent is a biannual magazine dedicated to all families of children with special needs. This magazine includes professional editorial, a directory of resource providers, a calendar … Continue reading “Advertise with Special Parent LI’s April Edition”
By advertising in Special Parent LI’s April edition, your business will be featured in the most informative, professional and useful resource for parents of children with special needs. Special Parent is a biannual magazine dedicated to all families of children with special needs. This magazine includes professional editorial, a directory of resource providers, a calendar of events and a guide to support groups that will reach over 100,000 families.
Special Parent will also be distributing this issue directly to families and professionals at popular events this April. By advertising in this issue, your business will receive extra exposure at the following events:
April 8th “Sensitive Bunny: Easter Celebration for Children with Sensory Integration Disorders” at Apply Day Camp
April 22nd “All Kids Fair” Nassau County
April 22nd “EJ Foundation’s Jigsaw Race” Suffolk County
April 27th and 28th “Behavioral Approach to Language Assessment and Intervention for Children with Autism” – Marion K Salomon and Associates Conference – Suffolk County
We would recommend this opportunity for organizations who work with children with special needs. The rate for a ¼ page ad is $495, $795 for a half page and $1,395 for a full page. Please note that the deadline for this advertising opportunity is Wednesday, March 28.
5 Tips for Making the Most Out of Your Business’ Keyword Strategy When it comes to search engine optimization (SEO), keywords are extremely important. Keywords are the words or short phrases that Internet users type into a search engine when looking for a website, business, service or product. In regards to SEO, search engines use … Continue reading “How to Choose the Right Keywords”
5 Tips for Making the Most Out of Your Business’ Keyword Strategy
When it comes to search engine optimization (SEO), keywords are extremely important. Keywords are the words or short phrases that Internet users type into a search engine when looking for a website, business, service or product. In regards to SEO, search engines use keywords when analyzing and prioritizing websites. By including strong keywords in the content of your website, the meta tags, ALT tags, your domain name and each individual page name, your search engine rankings will dramatically improve. Apart from SEO purposes, keywords should also be used in blog entries and your Web advertising campaigns. This article will explain how to choose keywords that will boost your business’ online visibility and bring you higher conversion rates.
Know Your Target Audience — Before determining which keywords to use, you must know exactly what your target audience is most interested in. Your keywords should consist of words or phrases that potential customers are most likely to use when searching for your business, service or website. Ask yourself: what would my potential customers most likely enter into a search engine? Once you are familiar with your audience’s needs and mindset, you can begin compiling a list of potential keywords.
Brainstorm— Come up with a list of potential words and phrases that your target audience might use to find your business online. The goal is to show up as high as possible in search engine results when people search using these keywords. Generate a list of words or short phrases that relate to what your website is trying to promote, sell or offer to your target audience. Try to stay away from very popular keywords because the more competition there is for a keyword, the harder it is to rank high for it. You can narrow your keyword phrases by adding a location or town. Also, rather than repeating the same keyword over and over again in your Web copy, it’s best to use the keyword’s synonyms. This way, your content will be more interesting for readers and Google won’t mark you as a keyword abuser.
Use Keyword Tools— There are plenty of tools on the Web that will help you determine the monthly activity or popularity of potential keywords. For example, try using the Google AdWords Keyword Tool. This useful tool can help you get keyword ideas for your overall list and, more specifically, for your Web advertising campaigns. Through this keyword tool, you can find keywords based on your website’s content and also identify negative keywords. Here are several other keyword tools available on the Web:
Keep an Eye on Your Competition— By taking a look at your competitors’ meta tags, you can see which keywords they are using and get an idea of which words and phrases are most common in your industry. By using programs such as Web CEO, you can measure how well you, and your competitors, come up in search engines and, essentially, how easily potential customers are able to find your website. You can also try entering one of your desired keywords into a popular search engine to see which websites show up the highest for this word. While you are aiming for keywords that your target audience is most likely to use, you also want keywords that don’t have as much competition. If you can find a balance of strong keywords and less competition, you will have a better conversion rate.
Adapt When Necessary — Over time, keep track of words and search phrases to determine which keywords you should keep and which you should remove. If you find that some of these words are no longer relevant, opt for different ones and monitor what works and what doesn’t.
For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call: Toll Free: 855-PRMG-123 .: Phone: 631-207-1057
