Public Relations and Marketing Blog

Which Social Media Should I Put My Efforts into for My Business?

Due to issues with privacy and security, Google+ is shutting down in April of 2019. On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers … Continue reading “Which Social Media Should I Put My Efforts into for My Business?”

Due to issues with privacy and security, Google+ is shutting down in April of 2019.

On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”

YouTube’s Popularity Can Help Your Business

YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos … Continue reading “YouTube’s Popularity Can Help Your Business”

YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.

In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.

How to Utilize YouTube to Grow Your Business

Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.

Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.

How to Setup a YouTube Ad

Setup a YouTube account

To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.

Create a High-Quality Commercial Video

If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.

Choose Who Should See Your Ad

If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.

Set Your Budget

From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.

With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.

So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.

Client Breakdown: The Types of Clients We Serve

The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the … Continue reading “Client Breakdown: The Types of Clients We Serve”

The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.

PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?

Our Clients

We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.

Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.

Our Services

We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.

Here’s what some of our clients have said about the quality of our services:

“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.

“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living

“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia

How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.

We look forward to hearing from you!

Facebook’s Audience Network Expands Reach of Digital Ads

Earlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Since its launch in 2014, the Facebook Audience Network has become one of the largest ad networks in the world. So what does this new policy mean for businesses and organizations … Continue reading “Facebook’s Audience Network Expands Reach of Digital Ads”

Facebook Audience NetworkEarlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Since its launch in 2014, the Facebook Audience Network has become one of the largest ad networks in the world. So what does this new policy mean for businesses and organizations trying to gain a cutting edge in the cutthroat world of digital advertising?

Originally, advertising partners with Facebook simply reached Facebook users through ads displayed on the site. But with the launch of the Facebook Audience Network two years ago, the social network enabled advertisers to extend the impact of their ads beyond Facebook. On a select number of mobile apps, partners could display ads with the added capabilities of the same targeting and measurement tools used on Facebook. However, these ads only reached users who were simultaneously logged into Facebook.

Facebook’s recent announcement removes even this restriction. Ads that take advantage of the Facebook Audience Network now have the capability to reach even users without Facebook accounts. This offers a further incentive to advertisers looking for the convenient and comprehensive metrics Facebook’s business program provides. In addition, it increases Facebook’s clout in the world of online interest-based marketing, alongside other services like Google.

Ultimately, Facebook has stated that they aim to improve users’ experience through their new advertising program as well. One of the benefits of the common ad platform will be to improve the overall quality and relevance of the ads users see, while individuals’ tools to opt-out and control their ad preferences are maintained. One can hope that the increased reach of the Facebook Audience Network will prove to enhance both advertisers’ and users’ online experience.

At the Public Relations and Marketing Group, LLC (PRMG), we can help your company develop strong and well-coordinated Facebook advertising campaigns to broaden your exposure and drive people to your business. For a free consultation or for samples of previous digital advertising campaigns, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.

It All Comes Down to Monday Night

The summer season is winding down and that can only mean one thing: IT’S FOOTBALL SEASON! This September, millions of Americans will be keeping a close eye on their favorite teams and fantasy players. While friends and families gather to watch the game, companies will be trying their best to fight for the attention of … Continue reading “It All Comes Down to Monday Night”

The summer season is winding down and that can only mean one thing: IT’S FOOTBALL SEASON! This September, millions of Americans will be keeping a close eye on their favorite teams and fantasy players. While friends and families gather to watch the game, companies will be trying their best to fight for the attention of key viewers.

call to advertise with a television broadcast during football season

ESPN’s Monday Night Football is one of the most-watched television broadcasts, averaging roughly 10 million households per game. In 2014, ESPN’s Monday Night Football games:

  • Ranked as 7 of the 10 biggest cable audiences among households (3 of 10 among viewers) led all networks on Mondays – cable or broadcast – in delivery of key male and adult demos (ages 18-34, 18-49 and 25-54).
  • All 16 Mondays in prime time won the night as the most watched network among households and total viewers – cable or broadcast – in prime time on Monday in 12 of 16 weeks

According to Sports Media Watch, in 2015, the Monday Night Football (MNF) opener brought in 14.3 million viewers, a 24% increase from the previous year.

Cablevision advertising packages for the 2016 MNF season contain eighteen 30-second commercials and one-hundred 20-second promotional shout-outs. These packages start at roughly $4,000.00 for local zones and can increase to roughly $20,000.00, depending on whether you’re trying to reach viewers across all of Long Island. Multi-zone discounts are available and range from 2% to 8%, depending on the number of zones chosen.

Local teams are scheduled to appear on Monday night broadcasts four times this season. The season’s schedule is as follows:

Date Game Day / Time
12 – Sep – 16 Pittsburgh Steelers vs. Washington Redskins M 7P – 10P
12 – Sep – 16 Los Angeles Rams vs. San Francisco 49ers M 10:15P – 12M
19 – Sep – 16 Philadelphia Eagles vs. Chicago Bears M 8:15P – 11:15P
26 – Sep – 16 Atlanta Falcons vs. New Orleans Saints M 8:15P – 11:15P
3 – Oct – 16 New York Giants vs. Minnesota Vikings M 8:15P – 11:15P
10 – Oct – 16 Tampa Bay Buccaneers vs. Carolina Panthers M 8:15P – 11:15P
17 – Oct – 16 New York Jets vs. Arizona Cardinals M 8:15P – 11:15P
24 – Oct – 16 Houston Texans vs. Denver Broncos M 8:15P – 11:15P
31 – Oct – 16 Minnesota Vikings vs. Chicago Bears M 8:15P – 11:15P
7 – Nov – 16 Buffalo Bills vs. Seattle Seahawks M 8:15P – 11:15P
14 – Nov – 16 Cincinnati Bengals vs. New York Giants M 8:15P – 11:15P
21 – Nov – 16 Houston Texans vs. Denver Broncos M 8:15P – 11:15P
28 – Nov – 16 Green Bay Packers vs. Philadelphia Eagles M 8:15P – 11:15P
5 – Dec – 16 Indianapolis Colts vs. New York Jets M 8:15P – 11:15P
12 – Dec – 16 Baltimore Ravens vs. New England Patriots M 8:15P – 11:15P
19 – Dec – 16 Carolina Panthers vs. Washington Redskins M 8:15P – 11:15P
26 – Dec – 16 Detroit Lions vs. Dallas Cowboys M 8:15P – 11:15P
7/8 – Jan – 16 Wild Card Playoff Game (Simulcast on ABC) TBD

 

Contact us for more information about these available packages at 631-207-1057 or at johnzaher@theprmg.com.

“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery

Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the … Continue reading ““The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery”

Social Media Is Shifting News SourcesWhere do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years.

Shifting News Sources

The big statistic revealed from this study is that 44% of American adults get news via Facebook. Yes, 44% of all adult Americans stay informed via the world’s most popular social networking platform. This number represents two thirds of all adult Facebook users, up from 47% of Facebook users in 2013.

Some other figures from this study are worth mentioning as well. The total percentage of American adults who get their news from any social media network (including Reddit, Twitter, YouTube, LinkedIn, Instagram, Tumblr, and more) is 62%, and almost two thirds of those usually get it from just one social media network. For journalists and marketers alike, this represents a paradigm shift. While news consumers of a previous generation might have read the day’s headlines in the morning paper, heard additional news on the radio during their commute to work and returned home to catch the six-o’clock news on TV, today’s consumers are increasingly likely to get their updates from just one source—most often Facebook. Today, information and advertising are still delivered via a screen, but more and more the screen is located on consumers’ desks or in their hands rather than in their living rooms.

Shifting Attitudes

Another important statistic: Among Instagram, Facebook, and YouTube users who get their news online, about 60% report that they merely see headlines while they’re doing other things online; only 40% specifically search the web for it. The internet has made it easier than ever before for information and advertising to reach consumers wherever they are, even if they don’t intentionally seek it out.

It is impossible to predict whether social platforms will ever completely crowd out the “traditional” media of newspapers, radio, and TV. But in regard to marketing and public relations, organizations can gain valuable information about consumers’ shifting news sources from last month’s report. A thoughtful, relationship-driven approach to advertising is essential to navigating the complex avenues of social media successfully.

If you have questions about how best to promote your organization across social media, The Public Relations and Marketing Group, LLC (PRMG) is happy to help. Don’t hesitate to contact us at (631) 207-1057 or at johnzaher@theprmg.com.

Advertising Spotlight: 2016 Summer Olympics

From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever … Continue reading “Advertising Spotlight: 2016 Summer Olympics”

From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever in U.S. TV history; according to NBC, “this year’s competition is projected to be the most-watched event in television history and associating your brand with the Olympics on a local level will deliver unmatched consumer engagement.”

NBC’s 2016 Olympics ad packages will allow you to connect your brand to your local market across multiple NBC cable and online networks, but navigating all of the options can become cumbersome and sometimes confusing. The Public Relations and Marketing Group is well-versed in the coordination and placement of all advertising spotlights. For assistance with coordinating your 2016 Olympics advertising packages, call the PRMG today at 631-207-1057 or email us at: info@theprmg.com.

Olympics Network Schedule

Advertising Spotlight: Rangers in the Playoffs

The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s … Continue reading “Advertising Spotlight: Rangers in the Playoffs”

rangerstown

The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s best in order to make their second straight appearance in the Stanley Cup Finals. Cablevision is offering local businesses a way to be a part of the excitement with advertising spots during the Eastern Conference Finals. Continue reading “Advertising Spotlight: Rangers in the Playoffs”

Advertising Spotlight: Springtime Advertising Packages

The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage … Continue reading “Advertising Spotlight: Springtime Advertising Packages”

newsla

The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage of these springtime advertising opportunities and enhance the marketing reach for your business. Continue reading “Advertising Spotlight: Springtime Advertising Packages”

Target Local Customers with Facebook for Business

Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors … Continue reading “Target Local Customers with Facebook for Business”

facebook megaphoneFacebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”

What’s Happening at PRMG

  • Menus were designed for The Village Raw Bar and Piccolo Mondo Ristorante.
  • Advertisements were created for LAXWORX, Bens Deli, Briscoe, Crasche and Star Island Shark Tournament.
  • Mailers were created for Dreamland Amusements.
  • A Brochure was created for Star Island Shark Tournament.

Contact Us

For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call:
Toll Free: 855-PRMG-123 .: Phone: 631-207-1057

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