Due to issues with privacy and security, Google+ is shutting down in April of 2019. On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers … Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos … Continue reading “YouTube’s Popularity Can Help Your Business”
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.
In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.
How to Utilize YouTube to Grow Your Business
Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.
Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.
How to Setup a YouTube Ad
Setup a YouTube account
To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.
Create a High-Quality Commercial Video
If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.
Choose Who Should See Your Ad
If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.
Set Your Budget
From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.
With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.
So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the … Continue reading “Client Breakdown: The Types of Clients We Serve”
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.
PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?
Our Clients
We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.
Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.
Our Services
We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.
Here’s what some of our clients have said about the quality of our services:
“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.
“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living
“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia
How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.
We look forward to hearing from you!
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated … Continue reading “Blogging Best Practices”
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”
The most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan.
The most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan. Continue reading “Start Planning Your Holiday Marketing”
Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your business. If the answer is no, you may be committing one of the following blogging sins. This article will provide an overview of five common mistakes businesses … Continue reading “5 Blogging Mistakes and How to Fix Them”
Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your business. If the answer is no, you may be committing one of the following blogging sins. This article will provide an overview of five common mistakes businesses make when blogging, including not understanding their target audience, not providing any contact information, inconsistent updating, bad writing and not including multimedia.
For those who are new to blogging, read our article, “Should My Business Have a Blog?.”
For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results … Continue reading “How to Engage Journalists Using Social Media”
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active.
This article will explain the best methods public relations professionals can use to engage journalists through social media.
Maintain Social Media Profiles — Since reporters may look at several social media channels when conducting research, it’s important that your organization has a positive presence on all of them. By creating professional, thorough and favorable profiles for your business online, journalists will be able to discover the information that you want to be highlighted. For example, use social media channels to display media coverage, upcoming events, company news and anything else that you would like the public to be aware of.
For information on how to get your business active on social media, please see our article, “Getting Started with Social Media.”
Focus on Twitter — An important finding in this study was that Twitter is the best social media channel for public relations pitches and media relations. The survey found that journalists are far more likely to welcome contact on Twitter rather than LinkedIn, Google+or even Facebook. Public relations professionals can use Twitter to connect with reporters by seeking out their profiles and “following” them. Twitter is a great way to stay in touch with journalists and pitch stories, business news and upcoming events. Of the journalists surveyed in this study, 53% found that a company’s Twitter profile was instrumental in their research when writing an article.
For an overview of how businesses can use Twitter, please see our articles, “Secrets to Twitter Marketing” and “Twitter Unveils Brand-New Design and Special Features for Businesses.”
Create a Blog — Blogs are also an increasingly important venue to attract media attention. According to this survey, 63% of journalists found a company’s blog to be extremely useful in their research. By creating and maintaining an active blog, your business can establish itself as an industry leader and nourish an interactive hub of information about your organization. Businesses should provide useful information and quality content that relates to your organization and industry as a whole. For more information on how important blogging is for brands and businesses, read our article, “Should My Business Have a Blog?”
It is also important to keep in mind that while social media is becoming increasingly important, journalists still value press releases and phone conversations. While the media is increasingly turning to social media and online outlets for information, they still rely heavily on these more traditional methods of contact when covering a story. These social media techniques should be used to supplement press releases, media advisories and other traditional communications outlets.
For more information about engaging with journalists using social media, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can … Continue reading “10 Ways to Generate Leads Online”
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can generate leads online for your business.
For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
For those who are new to social media, Tumblr is a free blog hosting forum that allows users to share anything from text, photos, quotes, music, audio files, videos and more. Although Tumblr was developed in 2007, it has seen a resurgence in popularity this year, with more than 4.5 billion unique posts published each day … Continue reading “Should Your Business be Using Tumblr?”
For those who are new to social media, Tumblr is a free blog hosting forum that allows users to share anything from text, photos, quotes, music, audio files, videos and more. Although Tumblr was developed in 2007, it has seen a resurgence in popularity this year, with more than 4.5 billion unique posts published each day from over 30 million blogs.
This article will provide you with an overview of how Tumblr works, how it can help your business and how you can get started.
How Does Tumblr Work? — Tumblr combined elements from Twitter and traditional blogging websites like WordPress to create a site that really embodies the best of both worlds. Like Twitter’s “re-tweet” button, you can “reblog” another piece of content that was already posted by someone else. You can also “follow” other Tumblr blogs and their updates will appear in your dashboard, much like an RSS feed. However, there’s no frustrating 140-character restriction and, like traditional blogging websites, you can display more than just text. Users can share anything from photos, videos, audio files, music, quotes and more.
Tumblr describes itself as “the easiest way to blog,” and its claim is supported by its simplicity and user-friendly features. This microblogging site is so unique because of its clean interface and simple sharing features that allow users to post from their desktop browser, mobile phone or even through email. The Tumblr directory organizes blogs into categories, making it easy for users to discover new content and find new bloggers. These categories include Business, Design, Photography and much more. To ensure that your blog is properly categorized, make sure to “tag your blog” to the most relevant category, under the “Directory” tab of the navigation scheme.
What Are the Benefits of Using Tumblr for Business? — Businesses can use Tumblrto boost their Web and social media presence, stay connected with a greater audience and tap into a very active and unique social media community. Tumblr also works well with search engines, so having an active profile will enhance your overall search engine optimization and online visibility.
Since Tumblr users tend to be younger, businesses that have a younger target audience should take advantage of this website. It’s also important to keep in mind that, with Tumblr, your posts should never be too heavy on text. Short posts that are more visual and include multimedia tend to do much better on Tumblr.
How Do I Begin? — Before jumping in, we recommend taking a look at how other businesses and organizations in your industry are using Tumblr. For example, you can reference these Tumblr blogs for Rolling Stone, Newsweek and Sesame Street. While Tumblr has been very successful on these large brands, it can work just as well for smaller businesses. For example, C-Town, a small grocery store in Brooklyn, New York, actively uses Tumblr to share the latest deals and photos of products with their customers.
Once you’re comfortable with how Tumblr works, you can create a profile by clicking here. Businesses should take advantage of the ability to customize their domain name on Tumblr. For example, you can easily change your domain name from yourbusiness.tumblr.com to www.yourbusinessblog.com. Thanks to Tumblr’s high level of personalization, businesses can also customize their template, layout and color scheme using HTML and CSS. However, it’s far easier to choose from the hundreds of themes that Tumblr offers.
For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses … Continue reading “Should My Business Have a Blog?”
Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses to provide useful information, rather than just company promotion, and build their reputation and credibility among customers.
This article will provide you with the benefits of blogging, advice on how to begin blogging and five essential blogging tips for your business.
Benefits of Blogging — Successful blogs can demonstrate your expertise and leadership in your industry, attract the attention of your audience and secure leads for your business. Creating and maintaining a blog for your business will dramatically improve your content creation, boost your reputation and improve your search engine optimization (SEO).
Content Creation — It has never been more important for businesses to generate quality content on a regular basis. The quality of your content is what influences your audience’s decision on whether or not to invest their time into reading your website or blog, and ultimately whether to trust your company and give it their business. Blogs are the perfect venues to distribute and store your content. Your blog should house informative, thought-provoking content that is related to your industry or the problem that your business solves for your audience. Very often, a blog will become your content hub of information. To learn more about the importance of content creation, please read our article, “Why Quality Content Reigns Supreme.”
Build Your Reputation — While your business’ website should focus on the products or services your business offers, your blog should demonstrate your organization’s knowledge and expertise in this area. By providing your audience with valuable content and helpful articles, your business will gain credibility and trust among existing and potential customers.
Search Engine Optimization (SEO) Benefits — Blogging can dramatically improve your search engine rankings. Search engines place heavy emphasis on new, current and quality content, so blogs are given high authority.
How to Begin Blogging — Before you jump into the blogosphere, it’s important to spend some time researching and browsing through other blogs in your industry. Once you’re comfortable with how blogs work, you should first establish a clear objective and target audience. Ask yourself the following questions: Is my target audience likely to engage in blogs? What content would my audience find most valuable? What type of information, and multimedia, is my audience looking for? To be able to answer these questions, it’s important to be able to put yourself into the mindset of your current or potential customers.
When you’re ready to begin, we recommend incorporating your blog into your main website, instead of giving it its own URL. Especially to those who are new to Web marketing, this is the easiest way to begin. Another factor to consider, when choosing whether or not to incorporate your blog, is that many people don’t have the time to develop content for and market more than one website. Incorporating your blog into your business’ main site will provide it with fresh content, as well as search engine optimization benefits.
The most successful blogs are updated weekly, at least, with fresh and interesting content related to their industry. You may choose to blog about news in your business area, company updates, helpful and “how-to” articles and other content that may be valuable to your audience. Remember to include relevant tags with each entry so that your posts can be easily categorized and found on the Web.
5 Essential Blogging Tips — To make sure your business’ blog is as successful as it can be, follow these five essential tips:
Incorporate Multimedia — It’s essential to add some form of multimedia to each blog entry to make your content interesting and visually appealing. By adding a photo, graphic or video to your post, you’ll appeal to a greater audience, since everyone takes in information differently. Some people are visual learners and will be far more receptive to your blog if it incorporates more than just text.
Add Sharing Icons — Including social media and social bookmarking icons on your blog is a great way to enable sharing. With sharing icons present next to each blog post, readers can easily share the entry with their friends or on their own social media profiles. It’s important to include the following sharing icons: Facebook’s “Like” button, Twitter, the Google+ “+1” button, StumbleUpon, Digg, Delicious and the option to email the blog entry to a friend. Please follow each hyperlink for more information and to learn how to enable each of these sharing features on your blog. When done properly, this will definitely boost your blog’s traffic.
Include Hyperlinks — Wherever possible, it’s important to include hyperlinks that lead to more specific information. For example, find keywords in your blog posts and link them to another article you may have written on the topic or a section of your company’s website that offers more information on this topic or services you may offer.
Encourage Feedback — You want your blog to be as interactive as possible. It’s important to include a call to action in your blog posts and it could be something as simple as, “What are your thoughts? Share your opinion in the comment section below!” You should also include your contact information at the end of a blog post, should they have any questions or require more information. Remember to regularly scan your comments to remove any spam and reply to any questions, comments or concerns in a timely and helpful manner.
Promote on Social Media — With the powerful sharing capabilities of social media sites, your business’ social media profiles are perfect venues for promoting your blog. Whenever you update your blog, make sure to notify your Facebook fans, Twitterfollowers and Google+ circles. After you write your blog entry, use these sharing icons to “tweet,” share on your Facebook fan page, add to your social bookmarking profiles and more. In your social media updates, include a “teaser,” such as a portion of your blog entry, with the title, and encourage people to follow the link to read the rest of your post.
For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call:
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