Due to issues with privacy and security, Google+ is shutting down in April of 2019. On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers … Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos … Continue reading “YouTube’s Popularity Can Help Your Business”
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.
In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.
How to Utilize YouTube to Grow Your Business
Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.
Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.
How to Setup a YouTube Ad
Setup a YouTube account
To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.
Create a High-Quality Commercial Video
If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.
Choose Who Should See Your Ad
If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.
Set Your Budget
From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.
With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.
So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the … Continue reading “Client Breakdown: The Types of Clients We Serve”
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.
PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?
Our Clients
We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.
Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.
Our Services
We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.
Here’s what some of our clients have said about the quality of our services:
“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.
“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living
“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia
How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.
We look forward to hearing from you!
Building an online presence is crucial to the success of any contemporary business. From a website to social media, the modern business must create a solid web presence to keep up with today’s most common method of new business acquisition: the Internet. Search engines are certainly the most popular method for potential new customers to … Continue reading “What You Need to Know About the New Google My Business”
Building an online presence is crucial to the success of any contemporary business. From a website to social media, the modern business must create a solid web presence to keep up with today’s most common method of new business acquisition: the Internet.
Search engines are certainly the most popular method for potential new customers to find local businesses, and Google is chief among them. Millions of business owners now look to Google My Business, the analytics and social media software developed to influence Google search results, to attract and retain customers.
Google My Business aims to frequently improve the properties it offers to users, and has continued its usefulness with several recent developments, including new insights, accelerated mobile pages (AMPs), and an “explore interests” feature, among others.
Key features of the new insights tool tell a business owner whether his or her listing is being viewed through Google Search or Google Maps and whether customers view the listing by searching for the business name (specific search) or by a category or related keyword (general search). An additional update removes Google Plus statistics from the insights panels.
Accelerated mobile pages (AMPs) optimize web content for mobile devices. They remove unnecessary resources, which in turn allows a mobile browser to provide a more fluid user experience. Google has announced that AMPs will be immigrating to Google’s main search results, thus increasing a company’s chances of acquiring organic traffic (versus traffic acquired from paid advertising).
Google’s projected “Explore Interests” feature would allow Google users to browse categories which appeal to them, such as music, shopping, food and drink, or sports. This feature can help drive more traffic to your company’s website by offering readers the relevant content in which they show interest.
A screenshot posted by the Android Police in its blog shows the test stage of the new feature:
Search engines are an essential tool for businesses in today’s modern marketplace, and utilizing Google as a means to increase traffic, and therefore sales, is a good business practice. Although a well-rounded web presence is critical for the success of today’s business, but it can be overwhelming and sometimes difficult to navigate. The Public Relations and Marketing Group offers expert web development, marketing, advertising, public relations and social media management solutions to help your company compete in a 21st-century marketplace. To learn more or for a free consultation, please contact us at 631-207-1057, or visit our website at www.theprmg.com.
Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit included the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that … Continue reading “What Mobile-First Marketing Means for Your Business”
Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit included the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that Google is moving forward into the mobile-first era while continuing to handle trillions of searches every year.
Google announced that its Maps service will soon include a new generation of localized ads, as well as “promoted pins” featuring local businesses. They note, “Nearly one-third of all mobile searches are related to location,” revealing that “people’s online and offline worlds are colliding.” Since locally-based mobile searches are growing, this is a tremendous opportunity for organizations to integrate their advertisements into the stream of their followers’ lives and to show them that they are located nearby.
Changes to AdWords bidding will now allow customization based on the platform of choice – desktop, tablet, or mobile. Again this change is driven by Google’s commitment to pursue a “mobile-first” approach to advertising. The increased customization capabilities for AdWords bidding will allow businesses to optimize their marketing for whichever platform drives the greatest response and, ultimately, to reach customers more effectively.
Finally, the “mobile-first” approach to advertising has led Google to reformat the way search results appear to favor mobile platforms. This follows Google’s decision earlier this spring to remove right-hand ads from desktop search results. Expanded-text ads and new responsiveness features in mobile displays further contribute to the versatility and appeal of Google’s world-leading ads program.
Google has published some very helpful information about how mobile searches connect customers to physical businesses. Of course, Google’s search and advertising capabilities have revolutionized the face of marketing in the digital age, and their shift toward a “mobile-first” approach means they are continuing to have influence in this area. The call for professionals in this ever-changing media environment is clear: as Google notes, “accounting for mobile and designing for mobile-first are two very different things.” Mobile advertising and search capabilities offer a promising way to bridge the gap between cyberspace and physical space, as the content users see online pushes them to visit physical locations.
The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations, marketing and digital advertising agency. A Certified Google Partner, PRMG is dedicated to helping organizations and professionals drive client outreach through strategies like mobile-first marketing. If you are interested in any of the services we offer, please contact us at info@thePRMG.com or 631-207-1057 for a free consultation.
These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and off-site … Continue reading “Bringing Traffic to Your Website: On-page, On-site, and Off-site Optimization Strategies”
These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and off-site optimization strategies.
On-page optimization ensures the optimal mix and frequency of well-researched keyword phrases. This typically consists of measuring relevancy across items such as: page title tags, meta descriptions, header (h1, h2) tags, image alt tags, link title attributes and paragraph text on a single web page. On-page optimization also focuses on including keyword phrases in the right locations of a web page. Search engines will prioritize the importance of a keyword phrase that’s physically higher up on the page and tagged correctly, and give that particular phrase more weight when categorizing and ranking your website in organic search results.
On-site optimization focuses on the importance of relevancy across many pages of a website, or the entire site. An example of this would be a website for an accountant where all topics, including practice areas, blog pages, articles etc., focus on accounting-related issues, like taxation, filing, bookkeeping, or anything relevant to the business. Typical on-site optimization strategies include a rich link structure that connects keywords or phrases to other related pages that may more clearly define the specified keyword phrase. Ensuring that the anchor text used in a hyperlink is rich with keywords that clearly define what the subject of the destination page is about gives a search engine a better idea as to what the overall site’s theme and category are. A good example of this would be avoiding a phrase like “click here” as a means to link to another page.
Other on-site strategies would include having a current XML sitemap to help search engines crawl and identify the location of all of your website pages without missing any, using schema markup to better translate information about your organization to search engines (location, hours, type of business), identifying and removing duplicate content to avoid penalties, and using DRY (don’t repeat yourself), lean, compressed (minified) code so that your site loads quickly, giving visitors an optimal experience.
Off-site optimization techniques primarily focus on aspects that can increase the visibility of a website in organic search results by way of factors that are external to the website itself. This would include social media strategies set to drive traffic and inbound links, obtaining backlinks by use of credible online directories, and ensuring that URLs, address listings, and phone numbers are precise and accurate across all locations on the web. Also, writing compelling, original, quality content — like press releases or blogs that authoritative sites like news sites and thought-leading blogs may want to link to — can help increase your organic search rankings.
A healthy combination of on-page, on-site and off-site optimization is the best approach to increasing visibility for your website. The Public Relations and Marketing Group is both knowledgeable and experienced in creating successful optimization and marketing strategies for websites. Call now for a consultation: 631-207-1057 or email us at: info@theprmg.com.
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated … Continue reading “Blogging Best Practices”
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”
Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive … Continue reading “What You Need to Know About SEO”
Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive optimal exposure from these search engines. This is so important because your position on organic search engine results correlates with the number of leads generated by your website. For those who are new to SEO, this article will explain the most important factors that affect these rankings.
For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can … Continue reading “10 Ways to Generate Leads Online”
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can generate leads online for your business.
For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses … Continue reading “Should My Business Have a Blog?”
Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses to provide useful information, rather than just company promotion, and build their reputation and credibility among customers.
This article will provide you with the benefits of blogging, advice on how to begin blogging and five essential blogging tips for your business.
Benefits of Blogging — Successful blogs can demonstrate your expertise and leadership in your industry, attract the attention of your audience and secure leads for your business. Creating and maintaining a blog for your business will dramatically improve your content creation, boost your reputation and improve your search engine optimization (SEO).
Content Creation — It has never been more important for businesses to generate quality content on a regular basis. The quality of your content is what influences your audience’s decision on whether or not to invest their time into reading your website or blog, and ultimately whether to trust your company and give it their business. Blogs are the perfect venues to distribute and store your content. Your blog should house informative, thought-provoking content that is related to your industry or the problem that your business solves for your audience. Very often, a blog will become your content hub of information. To learn more about the importance of content creation, please read our article, “Why Quality Content Reigns Supreme.”
Build Your Reputation — While your business’ website should focus on the products or services your business offers, your blog should demonstrate your organization’s knowledge and expertise in this area. By providing your audience with valuable content and helpful articles, your business will gain credibility and trust among existing and potential customers.
Search Engine Optimization (SEO) Benefits — Blogging can dramatically improve your search engine rankings. Search engines place heavy emphasis on new, current and quality content, so blogs are given high authority.
How to Begin Blogging — Before you jump into the blogosphere, it’s important to spend some time researching and browsing through other blogs in your industry. Once you’re comfortable with how blogs work, you should first establish a clear objective and target audience. Ask yourself the following questions: Is my target audience likely to engage in blogs? What content would my audience find most valuable? What type of information, and multimedia, is my audience looking for? To be able to answer these questions, it’s important to be able to put yourself into the mindset of your current or potential customers.
When you’re ready to begin, we recommend incorporating your blog into your main website, instead of giving it its own URL. Especially to those who are new to Web marketing, this is the easiest way to begin. Another factor to consider, when choosing whether or not to incorporate your blog, is that many people don’t have the time to develop content for and market more than one website. Incorporating your blog into your business’ main site will provide it with fresh content, as well as search engine optimization benefits.
The most successful blogs are updated weekly, at least, with fresh and interesting content related to their industry. You may choose to blog about news in your business area, company updates, helpful and “how-to” articles and other content that may be valuable to your audience. Remember to include relevant tags with each entry so that your posts can be easily categorized and found on the Web.
5 Essential Blogging Tips — To make sure your business’ blog is as successful as it can be, follow these five essential tips:
Incorporate Multimedia — It’s essential to add some form of multimedia to each blog entry to make your content interesting and visually appealing. By adding a photo, graphic or video to your post, you’ll appeal to a greater audience, since everyone takes in information differently. Some people are visual learners and will be far more receptive to your blog if it incorporates more than just text.
Add Sharing Icons — Including social media and social bookmarking icons on your blog is a great way to enable sharing. With sharing icons present next to each blog post, readers can easily share the entry with their friends or on their own social media profiles. It’s important to include the following sharing icons: Facebook’s “Like” button, Twitter, the Google+ “+1” button, StumbleUpon, Digg, Delicious and the option to email the blog entry to a friend. Please follow each hyperlink for more information and to learn how to enable each of these sharing features on your blog. When done properly, this will definitely boost your blog’s traffic.
Include Hyperlinks — Wherever possible, it’s important to include hyperlinks that lead to more specific information. For example, find keywords in your blog posts and link them to another article you may have written on the topic or a section of your company’s website that offers more information on this topic or services you may offer.
Encourage Feedback — You want your blog to be as interactive as possible. It’s important to include a call to action in your blog posts and it could be something as simple as, “What are your thoughts? Share your opinion in the comment section below!” You should also include your contact information at the end of a blog post, should they have any questions or require more information. Remember to regularly scan your comments to remove any spam and reply to any questions, comments or concerns in a timely and helpful manner.
Promote on Social Media — With the powerful sharing capabilities of social media sites, your business’ social media profiles are perfect venues for promoting your blog. Whenever you update your blog, make sure to notify your Facebook fans, Twitterfollowers and Google+ circles. After you write your blog entry, use these sharing icons to “tweet,” share on your Facebook fan page, add to your social bookmarking profiles and more. In your social media updates, include a “teaser,” such as a portion of your blog entry, with the title, and encourage people to follow the link to read the rest of your post.
For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.
For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call:
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