Social media can be a great way to take your message directly to your target audience. Using various social media tools, you can build your
The Web can be a great place to showcase your product or service and get out your message directly to your customers. However, with the
Every business today needs to take its message where its customers are. Facebook, one of the largest social media networks with over 350 million active
Whether you are the CEO of a large organization or the owner of a small business start-up, you are certainly well aware of the
Over the past year, Twitter has emerged as one of the most popular social media tools to be used by individuals and companies, evolving as
As media has evolved, so has advertising. In recent years, the rise of social media and the Internet has created new mediums or channels for
In 2008, the University of Massachusetts Dartmouth Center for Marketing Research conducted a study, which established that fast-growing small businesses are adopting social media at
Anyone who has watched the videos of two geeky-looking scientists tossing Mentos mints into Diet Coke bottles would attest to the viral power of video
The Web can be a great place to showcase your product or service and get out your message directly to your customers. However, with the
Imagine this scenario: Your company decides to rebrand its logo by changing its font. No big deal, right? Wrong. Or at least not if you