Advertising Spotlight: Springtime Advertising Packages


The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage of these springtime advertising opportunities and enhance the marketing reach for your business.

Spring Spectacular Package from News 12 Traffic and Weather

News 12 Traffic and Weather is offering a 12 week advertising package lasting from March until June. For just $4,704, your business can secure 42 exposures on the channel each week, between 9:00 AM and Midnight, in a market that includes 686,000 households. Of these 42 spots, 14 will be your standard 30-second commercial, 14 will be 10-second billboards (Ex: This traffic update is sponsored by …) and the remaining 14 will be on-screen logo displays. Normally this would be worth a value of $9,240, but News 12 Traffic and Weather is offering a heavy discount on this special seasonal offer, just $392 per week! This channel has a diverse audience, as members of a wide range of demographics are always looking at traffic and weather updates in order to plan their day, making it an attractive option for any business.

Puerto Rican Day Parade Advertising from La Fiesta 98.5 FM

On June 7th, Long Island will be home to the Puerto Rican Day Parade. La Fiesta 98.5 FM, the Long Island based Spanish language radio station is offering two advertising packages for the event. For $4,500, sponsors will be given a stage tent to display your information to the public, float signage space, the opportunity for a main stage giveaway and 200 on-air radio mentions (10-second billboards). You will also have the opportunity to hand out a giveaway along the parade route and mix and mingle with as many potential customers as possible. For just $2,000 you will be given the stage tent, the opportunity to hand out giveaways on the parade route, and the interactions with potential customers. This could be a great opportunity for your business if you are trying to reach a Hispanic market.

If you are interested in any of the packages or for more information, please contact the Public Relations and Marketing Group at (631) 207-1057 ext.112 or email at