Advertising Spotlight Archives

PRMG – 2017 US Open Ad Spotlight

Don’t lose out on your chance to take advantage of one of the biggest sporting events of the year! Altice Media Solutions (formerly Cablevision) is serving up deals for this year’s US Open, tennis’ marquee event, which takes place August 28th – September 10th in New York City. Reach the sport’s most enthusiastic fans, who … Continue reading “PRMG – 2017 US Open Ad Spotlight”

Reach the sport’s most enthusiastic fans, who tune in to watch top players like Roger Federer compete for the year’s biggest championship. Everyone will be talking about the US Open! Now’s your chance to grab their attention with your commercial.

The packages are broken up by geographic zone and include 30 spots which will air during the US Open matches on ESPN and ESPN2, (at least one per session) as well as 60 additional spots (20 per network) which will air Monday – Sunday on ESPNews, FOX Sports 1, and NBCSN between 6 a.m. – 12 a.m. (midnight).

Pricing by zone is as follows:

Zone	Package Price
North Nassau	$1,700.00
South Nassau	$2,400.00
Hauppauge	$2,050.00
Brookhaven	$1,150.00
Babylon/Huntington/Riverhead	$1,000.00

US Open 2017 dates, sessions, and featured matches are as follows:

Date	Session	Time	Featured Matches
Monday, August 28	(1) Day	11:00am	Men’s/Women’s 1^st Round
Monday, August 28	(2) Evening	7:00pm	Men’s/Women’s 1^st Round
Tuesday, August 29	(3) Day	11:00am	Men’s/Women’s 1^st Round
Tuesday, August 29	(4) Evening	7:00pm	Men’s/Women’s 1^st Round
Wednesday, August 30	(5) Day	11:00am	Men’s/Women’s 2^nd Round
Wednesday, August 30	(6) Evening	7:00pm	Men’s/Women’s 2^nd Round
Thursday, August 31	(7) Day	11:00am	Men’s/Women’s 2^nd Round
Thursday, August 31	(8) Evening	7:00pm	Men’s/Women’s 2^nd Round
Friday, September 1	(9) Day	11:00am	Men’s/Women’s 3^rd Round
Friday, September 1	(10) Evening	7:00pm	Men’s/Women’s 3^rd Round
Saturday, September 2	(11) Day	11:00am	Men’s/Women’s 3^rd Round
Saturday, September 2	(12) Evening	7:00pm	Men’s/Women’s 3^rd Round
Sunday, September 3	(13) Day	11:00am	Men’s/Women’s Round of 16
Sunday, September 3	(14) Evening	7:00pm	Men’s/Women’s Round of 16
Monday, September 4	(15) Day	11:00am	Men’s/Women’s Round of 16
Monday, September 4	(16) Evening	7:00pm	Men’s/Women’s Round of 16
Tuesday, September 5	(17) Day	11:00am	Men’s/Women’s Quarterfinals
Tuesday, September 5	(18) Evening	7:00pm	Men’s/Women’s Quarterfinals
Wednesday, September 6	(19) Day	11:00am	Men’s/Women’s Quarterfinals
Wednesday, September 6	(20) Evening	7:00pm	Men’s/Women’s Quarterfinals
Thursday, September 7	(21) Evening	7:00pm	Women’s Semifinals
Friday, September 9	(22) Day/Evening	12pm/4pm	Mixed Doubles Final/Men’s Semifinals
Saturday, September 10	(23) Day/Evening	12pm/4pm	Men’s Doubles Final/Women’s Singles Final
Sunday, September 11	(24) Day/Evening	12pm/4pm	Women’s Doubles Final/Men’s Singles Final

Interested in running your ads? Don’t have a commercial? We can produce a spot for you and waive production fees with a minimum $10,000 buy. Contact our expert advertising team at info@theprmg.com, or call us at 631-207-1057 ext. 107. *Limited availability on inventory

Using Video Ads on Facebook

Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on … Continue reading “Using Video Ads on Facebook”

Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on average 14 times a day. By advertising on Facebook with video, you can target real people based on their interests, behaviors, age, gender and location across a range of devices such as desktop, tablet, or smartphones.

According to its own earnings reports, as of the third quarter of 2016, Facebook sees 1.79 billion active users a month. Also, as of January 2016 (the most recent information), more than 100 million hours of Facebook videos are viewed daily. Needless to say, that’s a large potential audience for you to market your goods and/or services to. Not only is it a large potential audience, but video advertising on Facebook is also more cost-effective than traditional advertising such as television, Facebook video ads we have run for our clients see an average CPC (cost-per-click) of $2.15 and an average CPM (cost-per-1,000 impressions) of $15.92.

Facebook video ads work on an objective-based system. Whether your objective is to increase overall brand awareness, drive traffic to your website, increase lead generation or online sales, Facebook video ads are effective in engaging your target audience and achieving your business objective.

A Facebook video ad could increase brand awareness by showing your video to as many people within your target market as possible, as per your allotted budget. Facebook video ads can drive traffic to your website by encouraging users to click on a “Learn More” button and also drive prospective buyers with a “Shop Now” button. By attaching a form to your ad, Facebook users can exchange their contact information in a request for more information from your company. Similarly, if you want to drive traffic to and capture leads from your site, we can develop a landing page with a contact form which stores that information as well.

Right now when you create a video ad on Facebook, that ad gets shown in the News Feed of your target audience, just as if it were any other type of content a user views on a daily basis. As stated earlier, these videos garner more than 100 million hours viewed on a daily basis.

As recently reported by the Wall Street Journal, Facebook is going to start testing 15-second advertisements mid-roll of organic videos. This means that, if you are viewing a video posted by your favorite news outlet, chances are there will now be a 15-second ad in the middle of that video you started watching. This is just one way that Facebook is experimenting with expanding their video ad presence, and it indicates that they don’t plan on dropping it anytime soon.

Ad Spotlight: March Madness

The NCAA Division I men’s basketball tournament, appropriately named March Madness, gets the ball rolling on March 14-15, 2017. According to the International Business Times, 2016’s championship game between North Carolina and Villanova clocked in around 22.3 million viewers. This year, Turner Networks will continue to share NCAA Tournament coverage with CBS, TBS, TNT, and … Continue reading “Ad Spotlight: March Madness”

This year, Turner Networks will continue to share NCAA Tournament coverage with CBS, TBS, TNT, and TruTV. A total of 43 games will air on cable channels, including exclusive coverage of the Play-In Round and 24 games in the First Round, as well as coverage all the way through the Regional Finals (Elite 8).

Altice USA (formally Cablevision) advertising packages for the 2017 NCAA Division I men’s basketball tournament are broken up by zone. Each game airs across TNT, TBS and TruTV. In addition to the 43 spots available, Altice Media Solutions will include 100 added value spots across applicable networks, excluding News 12, competitive sports networks or top 20 networks.

Altice USA NCAA Division I men’s basketball tournament packages and prices are as follows:

Zone	Package Price
North Nassau	$4,039.00
South Nassau	$7,679.00
Huntington	$2,169.00
Babylon	$2,509.00
Hauppauge	$6,619.00
Brookhaven	$3,359.00
Riverhead	$2,929.00

However, there are zone discount rates available. For instance, if you select two zones there is a 2% discount; three zones there is a 4% discount; four zones there is a 6% discount; five zones there is a 7% discount; six to eight zones there is an 8% discount.

NCAA Division I men’s basketball tournament rounds, dates, and # of games/spots are as follows:

Round	Dates	# of Spots	# of Games
Play-In (First Four)	3/14 – 3/15	4	4
First Round (Round of 64)	3/16 – 3/17	24	24
Second Round (Round of 32)	3/18 – 3/19	9	9
Regional Semifinals (Sweet Sixteen)	3/23 – 3/24	4	4
Finals (Elite 8)	3/25 – 3/26	2	2
	Total:	43	43

ADVERTISING SPOTLIGHT: GREATER PATCHOGUE

Community news source GreaterPatchogue.com is currently offering digital advertising spots on its website. Advertising with Greater Patchogue, which has been viewed over 1 million times since its launch in July 2015, is a smart move to connect your brand to the local market. High internet traffic and direct click-throughs to your company website are just … Continue reading “ADVERTISING SPOTLIGHT: GREATER PATCHOGUE”

High internet traffic and direct click-throughs to your company website are just a few of the benefits of advertising on GreaterPatchogue.com. The website is now offering six new monthly ad spots which provide a community-oriented platform for business exposure to residents of Patchogue and its surrounding communities who visit the site as a primary source of local news and events.

Advertising packages between start at $100 per month and range to $250 per month. The packages include 15,000+ guaranteed website impressions from users across a range of devices such as smartphones, tablets and desktop computers.

For assistance in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group (PRMG) at 631-207-1057 or email John Zaher at info@theprmg.com.

It All Comes Down to Monday Night

The summer season is winding down and that can only mean one thing: IT’S FOOTBALL SEASON! This September, millions of Americans will be keeping a close eye on their favorite teams and fantasy players. While friends and families gather to watch the game, companies will be trying their best to fight for the attention of … Continue reading “It All Comes Down to Monday Night”

ESPN’s Monday Night Football is one of the most-watched television broadcasts, averaging roughly 10 million households per game. In 2014, ESPN’s Monday Night Football games:

Ranked as 7 of the 10 biggest cable audiences among households (3 of 10 among viewers) led all networks on Mondays – cable or broadcast – in delivery of key male and adult demos (ages 18-34, 18-49 and 25-54).
All 16 Mondays in prime time won the night as the most watched network among households and total viewers – cable or broadcast – in prime time on Monday in 12 of 16 weeks

According to Sports Media Watch, in 2015, the Monday Night Football (MNF) opener brought in 14.3 million viewers, a 24% increase from the previous year.

Cablevision advertising packages for the 2016 MNF season contain eighteen 30-second commercials and one-hundred 20-second promotional shout-outs. These packages start at roughly $4,000.00 for local zones and can increase to roughly $20,000.00, depending on whether you’re trying to reach viewers across all of Long Island. Multi-zone discounts are available and range from 2% to 8%, depending on the number of zones chosen.

Local teams are scheduled to appear on Monday night broadcasts four times this season. The season’s schedule is as follows:

Date	Game	Day / Time
12 – Sep – 16	Pittsburgh Steelers vs. Washington Redskins	M 7P – 10P
12 – Sep – 16	Los Angeles Rams vs. San Francisco 49ers	M 10:15P – 12M
19 – Sep – 16	Philadelphia Eagles vs. Chicago Bears	M 8:15P – 11:15P
26 – Sep – 16	Atlanta Falcons vs. New Orleans Saints	M 8:15P – 11:15P
3 – Oct – 16	New York Giants vs. Minnesota Vikings	M 8:15P – 11:15P
10 – Oct – 16	Tampa Bay Buccaneers vs. Carolina Panthers	M 8:15P – 11:15P
17 – Oct – 16	New York Jets vs. Arizona Cardinals	M 8:15P – 11:15P
24 – Oct – 16	Houston Texans vs. Denver Broncos	M 8:15P – 11:15P
31 – Oct – 16	Minnesota Vikings vs. Chicago Bears	M 8:15P – 11:15P
7 – Nov – 16	Buffalo Bills vs. Seattle Seahawks	M 8:15P – 11:15P
14 – Nov – 16	Cincinnati Bengals vs. New York Giants	M 8:15P – 11:15P
21 – Nov – 16	Houston Texans vs. Denver Broncos	M 8:15P – 11:15P
28 – Nov – 16	Green Bay Packers vs. Philadelphia Eagles	M 8:15P – 11:15P
5 – Dec – 16	Indianapolis Colts vs. New York Jets	M 8:15P – 11:15P
12 – Dec – 16	Baltimore Ravens vs. New England Patriots	M 8:15P – 11:15P
19 – Dec – 16	Carolina Panthers vs. Washington Redskins	M 8:15P – 11:15P
26 – Dec – 16	Detroit Lions vs. Dallas Cowboys	M 8:15P – 11:15P
7/8 – Jan – 16	Wild Card Playoff Game (Simulcast on ABC)	TBD

Advertising Spotlight: 2016 Summer Olympics

From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever … Continue reading “Advertising Spotlight: 2016 Summer Olympics”

From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever in U.S. TV history; according to NBC, “this year’s competition is projected to be the most-watched event in television history and associating your brand with the Olympics on a local level will deliver unmatched consumer engagement.”

NBC’s 2016 Olympics ad packages will allow you to connect your brand to your local market across multiple NBC cable and online networks, but navigating all of the options can become cumbersome and sometimes confusing. The Public Relations and Marketing Group is well-versed in the coordination and placement of all advertising spotlights. For assistance with coordinating your 2016 Olympics advertising packages, call the PRMG today at 631-207-1057 or email us at: info@theprmg.com.

Don’t Miss Out on Advertising! Baseball Season Is in Full Swing

Order ads to be aired during this season’s Mets and Yankees games *Act now for $360 per spot (island-wide) throughout the month of April! The great American pastime is once again gaining momentum as the 2016 season begins. Advertising during televised baseball games is a great way to give your business exposure to thousands of … Continue reading “Don’t Miss Out on Advertising! Baseball Season Is in Full Swing”

Order ads to be aired during this season’s Mets and Yankees games

*Act now for $360 per spot (island-wide) throughout the month of April!

The great American pastime is once again gaining momentum as the 2016 season begins. Advertising during televised baseball games is a great way to give your business exposure to thousands of viewers. Sporting events provide an excellent opportunity to ensure that your target audience is exposed to your commercial, since few people record a sporting event to watch it later and will stay tuned during commercials, so as not to miss the action.

Cablevision is offering Game Season Packages that will feature your company for 100 in-game spots per team. You’ll captivate the attention of both Mets and Yankees fans across Long Island and the greater New York City area. Broadcast areas include North Nassau, South Nassau, Babylon, Huntington, Hauppauge, Brookhaven, Riverhead, and Brooklyn. This exciting 200-game season package includes 300 sponsorship commercials for the Mets or the Yankees. Individual games are also available in each zone.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com.

*Must book spots by April 24th.

NCAA Championship Week® and March Madness® Return to Cable

For the first time in history, the final will air on TBS There’s no better time to advertise than during March Madness 2016. For the first time in tournament history, the game will air on basic cable, meaning your ads will be exposed to a wider audience than ever before! NCAA Basketball in March is … Continue reading “NCAA Championship Week® and March Madness® Return to Cable”

For the first time in history, the final will air on TBS

There’s no better time to advertise than during March Madness 2016. For the first time in tournament history, the game will air on basic cable, meaning your ads will be exposed to a wider audience than ever before!

NCAA Basketball in March is like no other sporting event. Hopeful teams compete in a dynamic month-long competition to see who is the best of the best in the NCAA. Advertising during March Madness is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest teams in the country go head-to-head. Catch the intense action from the Conference Championships all the way to the National Championship Game.

Cablevision is offering 30-second spots that will feature your company during primetime and daytime showings. Act now to claim your in-game spot; there are only 46 total spots and they’re going quick!

The First Round NCAA Tournament Games will be shown during Primetime on March 15 and 16 on TRUtv, with the Second Round Prime and Day available on March 17 and 18 on TBS, TNT, and TRUtv, and the Third Round Prime and Day available on March 19 and 20 on TBS, TNT, and TRUtv. The Regional Semifinal (Sweet Sixteen) Games’ advertising spots will be during Primetime on Thursday and Friday, March 24 and 25, on TBS. There are two spots available during the Elite Eight Games, Primetime Saturday and Sunday, March 26 and 27 on TBS, and two available during the National Semifinal (Final Four) Games, Primetime Saturday, April 2 on TBS. Act now to advertise during the 16th National Championship Game on Monday, April 4 on TBS.

One hundred and eighty Client Commercial spots are available on ESPN News, ESPNU, NBCSN, and FS1, March 14 through 16 (Monday through Sunday) from 6 a.m. – 12 a.m. (midnight).

This package is available in North Nassau County for $4,999, South Nassau County for $9,199, Huntington for $2,769, Babylon for $3,159, Hauppauge for $7,939, Brookhaven for $4,069, Riverhead for $3,679 and Brooklyn for $8,219. If you select more than one zone at once, you are eligible for a discount. Take a 2% discount with two zones, a 4% discount with three zones, a 6% discount with four zones, a 7% discount with five zones or an 8% discount with six, seven or eight zones.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com.

Advertising Spotlight: Rangers in the Playoffs

The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s best in order to make their second straight appearance in the Stanley Cup Finals. Cablevision is offering local businesses a way to be a part of the excitement with advertising spots during the Eastern Conference Finals. Continue reading “Advertising Spotlight: Rangers in the Playoffs”

Advertising Spotlight: Springtime Advertising Packages

The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage … Continue reading “Advertising Spotlight: Springtime Advertising Packages”

The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage of these springtime advertising opportunities and enhance the marketing reach for your business. Continue reading “Advertising Spotlight: Springtime Advertising Packages”

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Category: Advertising Spotlight

PRMG – 2017 US Open Ad Spotlight

Using Video Ads on Facebook

Ad Spotlight: March Madness

ADVERTISING SPOTLIGHT: GREATER PATCHOGUE

It All Comes Down to Monday Night

Advertising Spotlight: 2016 Summer Olympics

Don’t Miss Out on Advertising! Baseball Season Is in Full Swing

NCAA Championship Week® and March Madness® Return to Cable

Advertising Spotlight: Rangers in the Playoffs

Advertising Spotlight: Springtime Advertising Packages

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