Millennial Consumers Value Convenience over “Tried-and-True”
Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the
Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the
Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of
You may have heard that the keys to marketing are the following: Product, Price, Placement and Promotion. These are the concepts of old and,
For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department
Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness
Growing your presence on social media can be tricky, especially if you are just starting out. Here are some tips on how you can make
For businesses and agencies that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than
Facebook Improves Advertising Options by Adding Behavior-Based Targeting Facebook recently overhauled its advertising system, making it easier for advertisers to target specific audiences. When using
Google+ and your business Businesses tend to think about Google+ as just another social network, similar to Facebook or Twitter. While this is basically