You may have heard that the keys to marketing are the following: Product, Price, Placement and Promotion. These are the concepts of old and,
For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department
Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit
By Angela Kambarian, President of Essential Communications (http://www.kambarian.com) How do you deal with an unresponsive client? As you know, an overwhelming majority of account managers and
The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play
The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are
When running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness
The holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year,