Tag: public relations

Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book

The Sag Harbor Express’ annual Holiday Book is a unique issue that celebrates tradition, families, festivities and the joys of the holiday season. Coming out a week before Thanksgiving, The Holiday Book also features a four-page calendar of Long Island holiday events. 15,000 magazines will be distributed from Montauk to Southampton, at over 150 locations, … Continue reading “Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book”

The Sag Harbor Express’ annual Holiday Book is a unique issue that celebrates tradition, families, festivities and the joys of the holiday season. Coming out a week before Thanksgiving, The Holiday Book also features a four-page calendar of Long Island holiday events. 15,000 magazines will be distributed from Montauk to Southampton, at over 150 locations, including restaurants, banks, real estate offices, museums, theatres, hotels, events and more. Ads for this November 17 issue are inexpensive and, for a small investment, you will receive an amazing amount of exposure on the South Fork. Placing an advertisement with The Holiday Book from the Sag Harbor Express is a perfect way to reach East End Holiday shoppers.

If you are interested in placing an ad with The Sag Harbor Express Holiday Book, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com .

Advertise this Fall with South Shore Parents Today

The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. This advertising opportunity is perfect for day camps, nursery schools, pediatricians, … Continue reading “Advertise this Fall with South Shore Parents Today”

The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. This advertising opportunity is perfect for day camps, nursery schools, pediatricians, tutors, children party venues and any other organization that is looking to target Long Island parents and families. This newspaper offers full-sized, half horizontal, half vertical, eighth and quarter-sized advertisements.

This issue is scheduled for November 3rd. If you are interested in placing an advertisement, please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or johnzaher@theprmg.com.

Words Mean Things: 5 Tips to Avoid Spelling Errors

By Hank Russell It is said that people judge you by the words you use — whether they be spoken or written. How you write is an indicator of the quality of your work and your communication skills. Spelling errors in your document may show that you are unfit for a potential job (if they … Continue reading “Words Mean Things: 5 Tips to Avoid Spelling Errors”

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By Hank Russell

It is said that people judge you by the words you use — whether they be spoken or written. How you write is an indicator of the quality of your work and your communication skills. Spelling errors in your document may show that you are unfit for a potential job (if they appear on your résumé), you are not an effective communicator (if they appear in a presentation) or you do not have a grasp of the written word (if they appear in your article).

Using the wrong word or not spelling it correctly prevents you from getting across the message you want to send to your clients or associates. (To learn more about this, please see “Proofreading — The First in a Series of Three Articles“). In the case of the former, your message takes on a new (and unintended) meaning. For the latter, the only message you will convey is how lousy a speller you are. Here are some tips to prevent these errors from appearing in your document:

Watch out for words with double letters.
Take extra special care when using these words. You should know whether to use one “l” or two in parallel and how many “c”s or “r”s there are in occurrence. Although spell check might do the trick, it is better to do the job yourself and look it up in a dictionary for the proper spelling. If you let a misspelling go through, it may result in another double-letter word: embarrassment.

Know which word you want to use and make sure it’s the right one.
Do you know the difference between compliment and complement? What about there, their and they’re? Then there is the difference among insure, ensure and assure, and advice and advise. These words — known as homonyms — sound alike, so it is easy to misuse them. Unlike a patently misspelled word, spell check will not identify the mistake if the wrong word was spelled right. If you are unsure about which word to use, use a dictionary or thesaurus and check the definition to make sure it is the right one.

Watch where you place the apostrophe.
The apostrophe is probably the most misused punctuation mark in the English language. Like using the wrong word, misplacing an apostrophe alters the meaning of a word and the sentence. Probably the most common mistake is the use of the word it’s when the writer means its. It’s is a contraction of the phrase it is, whereas its is a possessive. Also remember that there is no apostrophe at the end of its (another spelling error that is also commonly made).

Avoid spelling words phonetically.
In the age of texting, people write words phonetically rather than correctly for the sake of brevity and due to the restrictions on character count; for example, they will write “ur” instead of “your” or “l8r” rather than “later.” Such communication is fine with family and friends, but it will not work with business associates. It is easy to write skool instead of school, dum instead of dumb or criticly instead of critically. Many words have letters that sound differently or, when joined by another letter, make the same sound; other letters are silent and are not pronounced. Once again, if you are unsure how a word is spelled, look it up.

Do not write in the Queen’s English.
Unless you are writing for a Canadian or British audience, avoid writing in the Queen’s English — that is, writing theatre rather than theater, centre instead of center or manoeuvre instead of maneuver. However, there are exceptions: when the spelling is used in a proper name such as Rockville Centre or NYCB Theatre at Westbury. Otherwise, it will not meet domestic standards. Think locally, write locally.

As always, be sure to proofread your document before sending it to print or to a client or business associate. Here are some resources you can use to help improve your spelling:

• The Associated Press Style Manual (www.ap.org)
• Merriam-Webster’s Online Dictionary (www.merriam-webster.com)
• The Bedford Handbook Seventh Edition (bcs.bedfordstmartins.com/bedhandbook7enew/Player/Pages/Frameset.aspx)
• Thesaurus.com (www.thesaurus.com)

If you would like further information, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com .

Take Advantage of Cablevision Advertising Sales

This season, Cablevision is offering a wide selection of advertising opportunities for your organization to best reach its target audience. Your business can advertise with premiere sporting events during NHL and NFL games, during popular television shows such as Discovery Channel’s “Gold Rush” or USA’s “Burn Notice,” or take advantage of the 2011 Holiday Programming … Continue reading “Take Advantage of Cablevision Advertising Sales”

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This season, Cablevision is offering a wide selection of advertising opportunities for your organization to best reach its target audience. Your business can advertise with premiere sporting events during NHL and NFL games, during popular television shows such as Discovery Channel’s “Gold Rush” or USA’s “Burn Notice,” or take advantage of the 2011 Holiday Programming Package. With the holiday season right around the corner, Cablevision advertising sales is offering you one stop shopping for all of your holiday programming. This package will include your ad in over 40 holiday specials and movies this holiday season, from traditional classics to network originals. Advertising with Cablevision delivers a high profile audience and offers a high frequency of exposure to a specific target audience. For example, restaurants can have their advertisement air during the Food Network’s program, “The Next Iron Chef.”

If you would like more information, or if you’re organization is interesting in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com.

PRMG Hosts Fall Lecture Series at its Education and Training Center

PATCHOGUE, NY — The Public Relations and Marketing Group, LLC (PRMG) announces it is offering a series of lectures on how attorneys, restaurants, retail stores, companies and non-profit organizations can grow their business and protect their reputation. All lectures will be held at PRMG’s Education and Training Center, located at 156 North Ocean Avenue in … Continue reading “PRMG Hosts Fall Lecture Series at its Education and Training Center”

PATCHOGUE, NY — The Public Relations and Marketing Group, LLC (PRMG) announces it is offering a series of lectures on how attorneys, restaurants, retail stores, companies and non-profit organizations can grow their business and protect their reputation. All lectures will be held at PRMG’s Education and Training Center, located at 156 North Ocean Avenue in Patchogue.

On September 23, PRMG will host a PR and Marketing For Lawyers CLE course from 11:30 a.m. to 3:45 p.m. In this program, John C. Zaher, Esq., a leading attorney marketing expert, will review the attorney advertising rules and provide an overview of the tools needed to develop and implement a successful marketing program. Those in attendance will receive two CLE credit hours for Ethics & Professionalism. Registration is $65 in advance ($85 at the door) and includes lunch and materials.

The following presentations will provide those in attendance a multifaceted marketing approach to their organization, including an overview of strategic planning and research, Web development, search engine optimization (SEO), public relations, social media, marketing, advertising and more:

● Competing with the Big Boxes (and Little Boxes) Without Going Broke: A Marketing Seminar For Retailers on October 4 from 9:00 a.m. to 12:30 p.m. Registration is $25 in advance, $35 at the door.

● Non-Profits Need Marketing, Too: A Marketing Seminar for Non-Profits on October 14 from 11:30 a.m. to 3:00 p.m. Registration is $25 in advance, $35 at the door.

● Bring More Guests to Your Table: Marketing Strategies For Restaurants in Today’s Economy on November 1 from 9:00 a.m. to 11:30 a.m. Registration is $25 in advance, $35 at the door.

Negative publicity on the Internet can cost businesses both money and customers. A strong online reputation management strategy is essential to the success of any organization in today’s business world. Getting Started with Reputation Management will provide an overview of a comprehensive reputation management strategy for business owners to monitor their online reputation, publish positive publicity, engage with their audience and take legal action if necessary. The presentation will be held October 7 from 11:30 a.m. to 1:00 p.m. Registration is $15 in advance, $25 at the door.

Social media and the Web are essential components of any multifaceted strategy to make the most out of your business’ marketing efforts. Using Social Media and Web Marketing to Build Your Business will offer those in attendance with an overview of how to strengthen their business’ Web development and SEO, Web advertising efforts, social media presence and more. The presentation will be held October 21 from 11:30 a.m. to 3:00 p.m. Registration is $25 in advance, $35 at the door.

It is imperative to include a marketing plan as part of a business plan and to budget funds for at least six months to a year. Starting a New Business: “If You Build It, They Won’t Necessarily Come” describes the steps PRMG recommends towards developing and implementing a cost-effective marketing plan for the new business owner. When starting a business, there is no room for error. This program, which be held on October 28 from 11:30 a.m. to 2:00 p.m., will review strategies that work. Registration is $15 in advance, $25 at the door.

Registration fees include breakfast or lunch. For more information, call (631) 207-1057, email: johnzaher@theprmg.com or visit www.theprmg.com.

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About PRMG
Founded in 2002, The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency based in Patchogue, New York. PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques, as well as advertising, graphic design, website design and development, digital video production, website search optimization and social media. PRMG has launched a variety of website-based entities, including Long Island Policy Forum, PatMedNews, Dining Out Long Island and New York Lawyer Pages. For more information, call (631) 207-1057 or visit www.theprmg.com.

Why You Should Take Advantage of Free Submission Websites

Submitting websites, articles, press releases and upcoming events is a great way to attract publicity for your organization and enhance your search engine rankings. To position yourself as an expert, it is crucial to have high-quality content in as many Web locations as possible so your audience will have no trouble finding you. Maintaining a … Continue reading “Why You Should Take Advantage of Free Submission Websites”

Submitting websites, articles, press releases and upcoming events is a great way to attract publicity for your organization and enhance your search engine rankings. To position yourself as an expert, it is crucial to have high-quality content in as many Web locations as possible so your audience will have no trouble finding you. Maintaining a strong presence on submission websites will build quality backlinks and increase your organization’s Web exposure and authority. Best of all, the majority of these Web services are completely free of charge.

It is essential to make free submission websites a part of your organization’s online marketing strategy. This article will give you an overview of services such as Web directories, article databases, press release directories, event calendars and our own case study.

Web Directories — Listing your organization’s website and blog on free Web directories is a quick way to build your link popularity. When people are browsing through categories that are of interest to them, your organization will show up and they’ll be directed to your website. For example, if someone is looking for a veterinarian, they can simply click on the “Pets” or “Veterinary Services” category of a Web directory and be presented with relevant websites. When submitting your links, make sure to fill out all relevant information and categorize your sites correctly. Websites that are not submitted into the correct category will be removed by administrators.

List of free Web directories:
www.dmoz.org
www.geniusfind.com
www.busybits.com
www.hotfrog.com
www.somuch.com
www.skoobe.biz
www.gimpsy.com
www.exactseek.com
www.clickey.com
www.canlinks.com
www.zeezo.com
www.surfsafely.com

Article Databases — To get maximum exposure for your articles, always submit them to free article databases. Well-written, thought-provoking articles will demonstrate your area of expertise in your industry and portray your organization as a thought leader. When publishing articles online, be sure to adhere to the site’s restrictions or they will not approve your article and you will not have permission to post additional articles. For example, you must categorize each article correctly, adhere to the word limit and follow each site’s unique HTML and link guidelines. Along with posting articles to these databases, it is also a good idea to post them on relevant LinkedIn Groups.

List of free article databases:
www.bpubs.com
www.articlesnatch.com
www.dinosauric.com
www.GetYourContent.com
www.articlecube.com
www.articlesbase.com
www.ezinearticles.com
www.isnare.com
www.articlealley.com
www.articledashboard.com
www.businessknowhow.com
www.buzzle.com

Press Release Directories — Distributing your press releases to a variety of online outlets will help attract website traffic and create buzz about your organization. Press releases, media advisories and media availabilities should be published online each time they are created. When creating press releases for online distribution, it is important to use keyword-rich language used by your audience and include as many relevant links as possible. These links can lead to further information, a specific offer or a landing page on your website. Another tip is to add a photo with your press release if the option is available.

List of free press release directories:
www.openPR.com
www.prLog.com
www.pressmethod.com
www.pr-usa.net
www.PR.com
www.PR9.net
www.pressabout.com
www.PRUrgent.com

Event Calendars — When promoting upcoming events, it is essential to advertise with online event calendars to reach your audience. In this technology-driven society, many people turn to these event calendars when looking for things to do. These calendars are also highly targeted since you can submit your event to certain categories. For example, if you are holding a fundraiser for your non-profit organization, you can ensure that your event will appear in the “non-profit” and “fundraiser” categories. If you’re hosting a book signing, you may categorize your event in “Books.”

List of free event calendars:
www.lipulse.com/calendar (regional)
www.nymetroparents.com (regional)
long-island.newsday.com (regional)
event.gstv.com
www.zvents.com
www.eventful.com

PRMG’s Case Study — At The Public Relations and Marketing Group, we utilize these free posting techniques for our own organization and on behalf of our clients. All of our clients’ websites and blogs have been added to Web directories to generate inbound links and boost search engine rankings. If one of our clients writes an article, we promote it by submitting the article for publication on free article databases. Each time we create a press release on behalf of a client, we send out the release through email distribution lists and publish it on a variety of free press release directory sites. We do the same with media availabilities and media advisories. If one of our clients is promoting an upcoming event, we will add it to popular online event calendars. All of these techniques are cost-effective means of enhancing off-page search engine optimization.

Marketing with FourSquare

Photo Courtesy of Whole Foods Market FourSquare is an immensely popular social networking game that allows users to “check-in” to a certain location through text messages or a phone application. Upon checking in at a business establishment, the users’ location is confirmed by their phone’s geolocation technology to prevent inaccurate or unfair check-ins. Members are … Continue reading “Marketing with FourSquare”

Photo Courtesy of Whole Foods Market
FourSquare - Photo Courtesy of Whole Foods Market
Photo Courtesy of Whole Foods Market

FourSquare is an immensely popular social networking game that allows users to “check-in” to a certain location through text messages or a phone application. Upon checking in at a business establishment, the users’ location is confirmed by their phone’s geolocation technology to prevent inaccurate or unfair check-ins. Members are awarded points for their check-in progress and the user with the most check-ins at a location earns the coveted title of “mayor.” For certain milestones, members can also unlock badges and share their progress with friends. A list of available FourSquare badges can be found here. Those who are new to the world of FourSquare can watch an introductory video here under “What is FourSquare?” on the right-hand side of the page.

Apart from being a fun and competitive game, FourSquare can also be a powerful marketing tool for businesses. For example, according to a recent report from Radio Shack, the average FourSquare user spends 3.5 times more than non-members because of their special offers. What makes FourSquare unique is that by playing the social media game, users can gain real-world rewards. With over 10 million members, as of June 11, your business can benefit from tapping into this explosive social media site.

Why Should Businesses Use FourSquare — FourSquare users will be far more likely to stop by your location if they can earn points or unlock specials on FourSquare. This social networking site offers a free set of marketing tools to venue owners that will help to attract new customers and keep current customers coming back. The best part of FourSquare marketing is that it is completely free to set up and create specials. Any retailer, restaurant or hospitality industry member should use FourSquare. Most likely, someone already created a profile for you, so all you have to do is claim your venue by finding your business’ page and clicking “Claim this venue.” You can learn more and claim your venue here. FourSquare will verify your ownership either by phone or mail and provide you with a 4-digit PIN to enter on the site. Follow the subsequent instructions and once your venue has been confirmed by the FourSquare staff, you can start creating special deals for FourSquare users. For example, Radio Shack offers 20% off to 1st time check-ins, 10% off for every check-in and mayors receive 20% off their purchase. Businesses can not only attract new customers but reward their most loyal ones by offering these FourSquare specials. When a user opens up the FourSquare app, they will be notified of special deals in their area by clicking the “Special Nearby” icon. Upon clicking the icon, users are presented with the offer details and store’s location. This feature is a highly effective marketing tool because often, a user wasn’t considering stopping by a location, or never heard of it, but they were enticed to visit solely because of a FourSquare special. Once you’ve created the specials that best suit your business, you can monitor your FourSquare marketing success by using the data in your “Venue Stats Dashboard” to determine what’s working and what you may need to alter.

Available FourSquare Specials and Examples:

• Friends Special — “Come with 4 friends and unlock a free appetizer for the table!”
• Swarm Special — “If 20 FourSquare users are checked into this bar at one time, members will be awarded 1 round of drinks on the house!”
• Flash Special — “The first 5 people to check-in after 5:00 get a free dessert with any entrée!”
• Newbie Special — “Take 25% off any item in the store for your first check-in with us!”
• Check-in Special — “FourSquare users can take 15% off any spa treatment on Tuesdays!”
• Mayor Special — “The mayor gets one free drink each day of their reign!”
• Loyalty Special — “20% off for every 5th check-in with us!”

Promote Your Venue’s FourSquare Activity — It is essential to let people know that your venue is active on FourSquare. Once your ownership has been verified, you will receive a FourSquare window cling so customers know you are a FourSquare-friendly establishment. After you’ve clearly posted this decal to your venue’s window, add the FourSquare icon to all of your marketing materials such as your business card, email signatures and Web pages. You may also consider sending an e-newsletter or e-blast to your email subscribers, announcing your presence on FourSquare and any special offers you may be running.

Recently, FourSquare has proved victorious in its battle with Facebook with the death of Facebook Places. Facebook decided to remove its Places function inside of its mobile app, which was unveiled a year ago and, like FourSquare, allowed users to check-in to various locations. Although its goal was to provide competition to FourSquare, the project never became popular and didn’t find the same success. While reigning supreme in the realm of location-based social media sites, FourSquare continues to flourish and attract new members. This July, FourSquare partnered with several Daily Deals sites, such as LivingSocial and Gilt City, to offer better deals in exchange for check-ins. Users can now views these new deals, along with current local business specials, under the “Explore” tab of the application. This is very good news for FourSquare users, venue owners and marketers alike.

The Public Relations and Marketing Group highly recommends FourSquare for just about any retailer, restaurant or other hospitality industry member.

Advertising with Groupon

Groupon is the original group discount outlet that uses grassroots collective purchasing power in an effort to secure 50-90% off deals for its membership. Members subscribe to receive exclusive deals each day from local retailers and service providers. If enough members show interest in the deal, it becomes available for all members to purchase during … Continue reading “Advertising with Groupon”

Groupon is the original group discount outlet that uses grassroots collective purchasing power in an effort to secure 50-90% off deals for its membership. Members subscribe to receive exclusive deals each day from local retailers and service providers. If enough members show interest in the deal, it becomes available for all members to purchase during that day, only.

What this means for advertisers is that they have the opportunity to offer what amounts to a bulk discount to the members of their local or regional Groupon. The advertiser offers a product or service for at least 50% off of face value and splits the proceeds with Groupon after the deal has closed. The advertiser receives approximately 25% of the value of the item offered. Because of this elimination of almost any profit margin, a Groupon deal is an example of what is known as a “loss leader.” You may lose out on that initial visit, but the hope is that they will return many times to purchase your wares at full or sale price. By getting your company on Groupon, you are exposing your brand to hundreds of thousands of potential new customers.

In the last year, a lot of other newspapers and websites have begun running their own group coupon programs. To hold its position as the industry leader, Goupon’s offers have begun tending toward what they’re calling “full experience packages.” This means that, while a year ago, you may have seen a cheap deal on community theatre tickets, this time around, they’ll likely offer a package that includes snacks, beverages, and a one-on-one with the actors, at a significantly higher (though still incredibly reduced) rate.

Due to Groupon’s exclusivity and noted reputation, more advertisers want to offer a deal, than there are days available to do so. This results in a lot of offers, and indeed even entire companies, being rejected by Groupon’s sales force. A December 2010 article in the Wall Street Journal quotes CEO Andrew Mason saying, “[Groupon has] to pass on seven out of eight merchants that contact [them].” Our agency would be happy to speak with Groupon on your behalf to negotiate an attractive deal.

If you’re company is interested in using Groupon, please contact us at (631) 207-1057.

Media Relations Primer

5 Techniques to Jump-Start Your Organization’s Public Relations Efforts Positive, free and consistent publicity is essential to any organization’s public relations and marketing success. Being written about by popular, respected news outlets can be worth far more than a paid advertisement. There are several media relations techniques that can attract valuable press coverage and boost … Continue reading “Media Relations Primer”

5 Techniques to Jump-Start Your Organization’s Public Relations Efforts

Positive, free and consistent publicity is essential to any organization’s public relations and marketing success. Being written about by popular, respected news outlets can be worth far more than a paid advertisement. There are several media relations techniques that can attract valuable press coverage and boost your organization’s credibility and public image.

Utilizing these techniques is integral to the success of any public relations and marketing campaign. This article will show you how to gain earned media by utilizing these top five basic media relations techniques: press releases, media availabilities, media advisories, photo captions and calendar releases.

1. Press Release — Press releases are used to communicate general news items and sent to the media using television, radio, print and Internet outlets. Press releases must look professional and have news value. Media outlets will pay no attention to a press release that is really an advertisement disguised as a news story. Instead of mere self-promotion, a press release should seek to provide insight to an issue that the public or a more specific target group is interested in. It should be a new thought or a new angle on an already publicized story. Press releases can also be used to publicize grand openings, charitable participation, fundraisers and events. It is crucial to emphasize the news value of your press release in the headline and then follow through in the body. Creating an eye-catching headline will grab your reader’s attention and entice them to continue reading through your release. At the conclusion of your press release, include a few boilerplate sentences about your company and all necessary contact information.

2. Media Availability — Media availabilities are used to announce the availability of your organization and its staff to publicly comment on an item in the news. To make stronger connections, it is important for members of your organization to network with the local media, journalists and public relations and communications professionals in your area. With a strong local presence and consistent commenting, the media will begin to recognize you as a reliable source and expert in your industry. As news breaks, it is important to have your availability ready to go. Often, the news can be anticipated, especially when it involves government reports.

3. Media Advisory — Media advisories are used to announce upcoming events and provide invitations to the media to encourage them to attend and cover these events. It is crucial to keep in mind that media advisories are written for members of the media, not for your organization’s clients or customers. When writing media advisories, include the following headings: Who, What, Where, When, Why and Photo Ops. It is crucial to include a headline that attracts media interest and expand upon the title in the “What” section of your advisory. A common use of an advisory is to announce a press conference. Press conferences are presentations of information and a question-and-answer period with the media, set up by your organization.

4. Photo Captions — Photos can help to tell your story and convey your organization’s message in a way that words cannot. Multimedia is a valuable tool in connecting with your audience since many people can better relate to visual elements rather than straight text. At all of your organization’s events, conventional and digital photos should be taken and sent via standard mail and email to print and Internet publications. High-quality photographs with a well-written, informative caption will enhance your story and strengthen your message. You should take photos at a location that resonates with the news item. For example, if you are announcing a grand opening for your business, take a photo of the ribbon cutting.

5. Calendar Releases — It is important to submit your upcoming events to as many event calendars as possible to get the word out to the public. Event calendars ensure that your audience is aware of important upcoming, newsworthy events. Unlike in a press release, you should only include basic information in your event listing. When submitting your event, target the event calendars of newspapers, magazines, television and radio stations.

To increase your effectiveness, post your releases online, including to free press release outlets. You may also want to follow up with personalized emails and phone calls to make sure that your press release has been received and to let the reporter or assignment editor know why it is important.

Advertise with Able Newspaper Fall Issues

Although we’re still in the midst of the sizzling summer, Able Newspaper is gearing up for their upcoming fall issues. Able is a newspaper that features news that pertains to people with disabilities, including a calendar of events, columns written by various experts and a variety of informative articles. The newspaper is mailed to a … Continue reading “Advertise with Able Newspaper Fall Issues”

Although we’re still in the midst of the sizzling summer, Able Newspaper is gearing up for their upcoming fall issues. Able is a newspaper that features news that pertains to people with disabilities, including a calendar of events, columns written by various experts and a variety of informative articles. The newspaper is mailed to a specific population that includes disabled individuals, their families, involved professionals, volunteers and other interested parties. It is also distributed to key locations that are frequented by this population. Able is offering advertising plans for those looking to promote their programs, products or services and reach this targeted audience.

The deadlines for the fall issues are as follows:
September – August 9
October – September 6
November – October 11
December – November 8

If your company is interested in placing an ad with Able, please contact us at (631) 207-1057.

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For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call:
Toll Free: 855-PRMG-123 .: Phone: 631-207-1057

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