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Dunkin’ Donuts is now Dunkin’, but why?

As the world of business continues to evolve, maintaining relevance and growth within a brand is vital. Rebranding can be advantageous and transformative for a company competing with other companies within the same industry. Although rebranding may appear as a risk, initiating change for growth can be a major step towards getting ahead. There are various ways a company can rebrand and numerous benefits that follow after a successful rebranding that is enforced correctly. Rebranding provides an opportunity to enhance consumer perception, expand a target audience, and align a brand with its growth objectives. A company within any industry can benefit from rebranding, one example of this is Dunkin’ Donuts shortening its brand name to Dunkin’. Let’s delve into the reasons behind Dunkin’s switch.

Dunkin’ Donuts made the switch to Dunkin’ to emphasize a change in what their brand offers. Once known for mainly donuts, Dunkin’ was looking to change direction and focus on becoming a beverage-dominant brand. Dunkin’ enforced this transition by simplifying its menu and expanding the drink options. They now sell teas and other options of coffee that were not previously offered, including nitro and cold-brew coffee. Not only was the expansion of their drink selection a reason for a name switch, but as society leans more toward favoring convenience and simplicity, brands like Dunkin’ rebrand to appeal to future generations and align with a face-paced experience. Dunkin’ has now implemented more convenient ordering systems, demonstrating that they are now focusing on being an on-the-go brand.

Encouraging this new identity of a face-paced and simple brand, Dunkin’ Donuts rebranded to Dunkin’ because it was a shorter and easier name. This helps keep up with an evolving and modernizing society while competing against major competitors. Simplifying their name is Dunkin’s attempt at portraying a more modern appearance. Although some consumers preferred the original name, this change reflects Dunkin’s new objectives and pushes consumers to embrace a change within their menu and consumer experience.

Rebranding can appear daunting, but PRMG can successfully help your brand attain your goals for the future. Whether it’s a change in experience, products, or appearance, rebranding can help portray the message you want your consumers to see. Contact PRMG today to learn more about how your brand can benefit from rebranding.

HBO to Max – But why the switch?

Numerous major companies have utilized rebranding as a way to emphasize significant changes within their brand. Rebranding, when executed correctly, can be extremely effective and advantageous for a company. It enables them to attract new attention, highlight transitions, and modernize the appearance of the brand. One company in particular that has embraced rebranding as a way to take a step in a different direction is HBO Max, a popular streaming platform among HBO fans. Let’s take a look at why HBO Max rebranded to Max and observe the impact on consumers.

HBO Max, the successor to HBO, is a well-known and popular platform that people all over the world have used, so why did HBO Max decide to change their name to just Max? As HBO Max expanded its range of movies and shows, it aimed to cater to a broader audience. The change in its name to Max was an effort to signal to consumers that it was evolving into a platform that can appeal to everyone, different from what it had portrayed before. Although HBO Max consisted of many popular original shows, Max now offers a larger and more diverse selection of entertainment to choose from, doubling what HBO Max offered. By doing so, Max appeals to a more extensive array of viewers with varying preferences.

This change in name also was an attempt at putting a clear divide between Max and HBO. By emphasizing this separation, Max positioned itself as a more family-friendly platform, deviating from HBO’s previous reputation for adult-oriented content. HBO has been known for having shows that were entertainment for adults, rather than children. This change aligned with the new direction, Max catering to the entire family rather than just adults. HBO Max rebranded their name to reestablish and show a transformation, which now has set it apart from what people had always linked it to, HBO.

Whether this rebranding was successful or not has been debated on social media. While some original HBO fans feel that HBO Max lost its brand identity by becoming just Max, the underlying objective of the rebranding was to create this distinction from HBO. When executed correctly with the right tools, rebranding can help you obtain your growth objectives. PRMG will help you take your brand to the next level, modernized and revitalized. Rebrand with PRMG today, and take the first step towards a better future for your brand.

What’s that X on my phone — The Twitter rebrand and what that means for you

In a world where social media is extremely relevant and user preferences are constantly evolving, social media platforms need to adapt. Rebranding can be extremely effective in reinforcing dominance within any industry. Keeping up with consumers will keep you relevant and ahead of competitors. Twitter is one major platform that has recently rebranded its logo from its infamous bird to an X, but why? There are a variety of reasons for a need to rebrand, let’s discuss Twitter’s objectives and reasoning behind rebranding. Continue reading “What’s that X on my phone — The Twitter rebrand and what that means for you”

Everything You Should Know About Zoom Backgrounds

Over the past month, businesses and schools have experienced a major change in their work environments. Now, employees and students are connecting online through Zoom, the popular video conferencing platform. Taking these calls at home also places the pressure of finding a clean, at-home space to chat in! In order to solve this issue, there is a feature which remote workers can use to make working with colleagues more fun: Zoom Backgrounds.  Continue reading “Everything You Should Know About Zoom Backgrounds”

Part III: Promoting Your Webinar

Part 3 of a 3 part series

Now that you have learned why you should host a webinar and what you should consider when choosing a webinar platform, it is important to ensure you are taking effective steps in promoting your webinar.

Prior to promoting your webinar, consider who your target audience is. Once you have determined who you are seeking to reach, you can begin developing a digital marketing strategy to generate registrations on your upcoming webinar.

Below include a few steps you can take to share your webinar to your target audience:

  1. Social Media Advertising
    • Facebook, Instagram, and LinkedIn
  2. Email Marketing
    • Introducing the webinar, reminding recipients of the webinar, and following up to thank them for attending
  3. Static Social Media Posts
    • Graphic to promote the webinar
    • Video “Teaser” to highlight the webinar topics
  4. Updating Your Website to Promote the Webinar
    • Website Calendar
    • Hello Bar
    • Website Pop Ups
  5. Adding the Webinar Landing Page to Your Email Signature
  6. Writing a Blog to Promote your Webinar
  7. Encouraging Employees to Share the Webinar with Family and Friends

Efficiently planning, launching, and promoting a webinar takes time and it is easy to forget essential steps. If you are interested in hosting a webinar and would like to ease the process, our experienced staff is here to assist you. For more information, please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.

 

 

Part II: Choosing a Webinar Platform

Part 2 of a 3 part series

Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to assist you with your webinar needs. We will choose the most cost-effective platform for your business and walk you through a step-by-step process on preparing and hosting a webinar. When choosing a webinar platform, it essential to consider the following:

What are you looking to achieve from the webinar?

  • Brand exposure
  • Lead generation
  • Relationship with customers

What tools and features does the webinar provide?

  • Multiple presenters
  • Presentations
  • Screen sharing
  • Live chat
  • Question and Answer sessions

How often do you plan to host a webinar?

  • Once a week?
  • Once a month?

How can you use webinars to measure success of your company?

  • Email leads
  • Customer feedback
  • Consumer questions/concerns on your products and services

Overall, there are various factors to consider when choosing a webinar platform. If you are interested in hosting a webinar please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.

Part I: Why Host a Webinar? 4 Benefits to Consider

Part 1 of a 3 part series 

Webinars make connecting with your audience easier. Presenters can use video, audio and screen sharing to market products and services to viewers anywhere. Begin building personal connections, engagement, and trust by inviting attendees to a webinar and engaging them through question-and-answer sessions, live polls and more. If you are considering new ways to build your business and attract new customers, here are 4 benefits to consider. 

  1. Hosting Webinars Raise Brand Awareness

Webinars provide the opportunity to utilize video conferencing technology to reach a wider audience. With this technology, your business can reach consumers across the globe and increase brand exposure. In addition, the people viewing your webinar are showing their interest, and therefore, are most likely potential customers. If they are satisfied with the webinar, they may even encourage family and friends to engage with your business. Overall, this word of mouth communication is guaranteed to leave a lasting impression for your brand. 

  1. Webinars Assist in Building Relationships with Potential Customers

By speaking to a group of potential customers, you have the ability to understand your target audience on a deeper level. A few examples include what they are interested in, what concerns they may have, and also understanding what motivates them. In opposition, viewers can get to know you as a person and gain your trust. They are able to connect to the video call while they are in the comfort of their own home or office, therefore there is no pressure. Accordingly, they will have the option to participate in interactive question and  answer segments. With each webinar hosted, you can establish a strong relationship with potential customers.

  1. Webinars Build Your Email List and Generate Qualified Leads

Sign-up forms for your webinar enable you to collect lead information such as email addresses, phone numbers, and job titles. In correlation, the details that you provide in your webinar educates and qualifies your audience. Examples include informing them about your background or services your brand offers and responding to questions or concerns your audience has.  

  1. Webinars Can Allow you to Stand Out Against Competitors

Are your competitors currently hosting webinars? Right now, is the perfect time to stay ahead of your competition. Building a strong online presence is essential in promoting your brand. In today’s world, 97% of consumers find businesses online first. By responding to these consumer actions and standing out online, you have a higher chance of growing stronger than your competition. 

Overall, there are various benefits to hosting a webinar. Most importantly, webinars open up a new entry way in growing your business. With the eligibility to invite and promote consumers, share your brand message, raise engagement, and analyze and convert leads, webinars are the perfect option. If you are interested in scheduling a webinar for your audience email johnzaher@theprmg.com or call 631-207-1057 Ext. 107.

Video Services at PRMG

Television and video content seem to be main sources of how we get both our information and entertainment. Commercials, news announcements and even the short clips we find on social media platforms all aid in gaining interest of its viewers. Video content plays a significant role in advertising and marketing your company to the public. … Continue reading “Video Services at PRMG”

Television and video content seem to be main sources of how we get both our information and entertainment. Commercials, news announcements and even the short clips we find on social media platforms all aid in gaining interest of its viewers. Video content plays a significant role in advertising and marketing your company to the public. When fliers, brochures and emails only do so much, leave it to video content to really engage potential clients with visual stimulation.

At PRMG, we can create content that is sure to gain both the intrigue and interest of viewers. We offer various video services that will benefit your company all while remaining cost effective. With the help of our experienced team of creators, we can produce high quality videos, including social media posts, TV commercials, Public Service Announcements and overviews of your company or organization. If you have ideas already, our team will turn them into reality right on the screen. If not, leave it to us to create a video that exceeds your expectations and displays your business in an interesting, original and professional manner.

Many of PRMG’s clients, such as law firms and non-profits, have seen the benefits of promoting their company through social media videos, commercials, direct marketing videos, and web content. In the past, we’ve worked with restaurants, law firms, parks, festivals and many more facets of business. On our website, you can find all our past work for businesses all over Long Island and New York City. If want to reach consumers through high quality videos, consider using PRMG for all your video marketing needs. Our extensive background and talented team, we will make your vision come to life.

To view our past video projects, click here. For more information about our video production services, call us at 631-207-1057 ext. 107 or email Johnzaher@theprmg.com

Which Social Media Should I Put My Efforts into for My Business?

Due to issues with privacy and security, Google+ is shutting down in April of 2019. On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers … Continue reading “Which Social Media Should I Put My Efforts into for My Business?”

Due to issues with privacy and security, Google+ is shutting down in April of 2019.

On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”

YouTube’s Popularity Can Help Your Business

YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos … Continue reading “YouTube’s Popularity Can Help Your Business”

YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.

In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.

How to Utilize YouTube to Grow Your Business

Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.

Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.

How to Setup a YouTube Ad

Setup a YouTube account

To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.

Create a High-Quality Commercial Video

If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.

Choose Who Should See Your Ad

If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.

Set Your Budget

From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.

With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.

So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.

What’s Happening at PRMG

  • Menus were designed for The Village Raw Bar and Piccolo Mondo Ristorante.
  • Advertisements were created for LAXWORX, Bens Deli, Briscoe, Crasche and Star Island Shark Tournament.
  • Mailers were created for Dreamland Amusements.
  • A Brochure was created for Star Island Shark Tournament.

Contact Us

For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call:
Toll Free: 855-PRMG-123 .: Phone: 631-207-1057

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