Businesses looking to reach Long Island consumers that are looking for deals and discounts should consider advertising with Newsday Daily Deals. This is a great way to promote your business, create buzz surrounding your services or products and attract new customers. These Daily Deals are emailed to thousands of addresses, offering discounts of 50% to … Continue reading “Advertise with Newsday Daily Deals”
Businesses looking to reach Long Island consumers that are looking for deals and discounts should consider advertising with Newsday Daily Deals. This is a great way to promote your business, create buzz surrounding your services or products and attract new customers.
These Daily Deals are emailed to thousands of addresses, offering discounts of 50% to 90% on things to do, places to eat and shop around Long Island. Consumers who sign-up for the deal can also share it with family and friends through email and social media. Each day’s exclusive deal is also promoted prominently in Newsday and on Newsday.com.
Newsday Daily Deals are unique because there are no upfront costs to participate. Newsday only gets paid once customers pay for the deal and, when the deal closes, your business will receive its share of the revenue. You can also get immediate tracking of results to monitor your deal’s success.
For those who are new to social media, Tumblr is a free blog hosting forum that allows users to share anything from text, photos, quotes, music, audio files, videos and more. Although Tumblr was developed in 2007, it has seen a resurgence in popularity this year, with more than 4.5 billion unique posts published each day … Continue reading “Should Your Business be Using Tumblr?”
For those who are new to social media, Tumblr is a free blog hosting forum that allows users to share anything from text, photos, quotes, music, audio files, videos and more. Although Tumblr was developed in 2007, it has seen a resurgence in popularity this year, with more than 4.5 billion unique posts published each day from over 30 million blogs.
This article will provide you with an overview of how Tumblr works, how it can help your business and how you can get started.
How Does Tumblr Work? — Tumblr combined elements from Twitter and traditional blogging websites like WordPress to create a site that really embodies the best of both worlds. Like Twitter’s “re-tweet” button, you can “reblog” another piece of content that was already posted by someone else. You can also “follow” other Tumblr blogs and their updates will appear in your dashboard, much like an RSS feed. However, there’s no frustrating 140-character restriction and, like traditional blogging websites, you can display more than just text. Users can share anything from photos, videos, audio files, music, quotes and more.
Tumblr describes itself as “the easiest way to blog,” and its claim is supported by its simplicity and user-friendly features. This microblogging site is so unique because of its clean interface and simple sharing features that allow users to post from their desktop browser, mobile phone or even through email. The Tumblr directory organizes blogs into categories, making it easy for users to discover new content and find new bloggers. These categories include Business, Design, Photography and much more. To ensure that your blog is properly categorized, make sure to “tag your blog” to the most relevant category, under the “Directory” tab of the navigation scheme.
What Are the Benefits of Using Tumblr for Business? — Businesses can use Tumblrto boost their Web and social media presence, stay connected with a greater audience and tap into a very active and unique social media community. Tumblr also works well with search engines, so having an active profile will enhance your overall search engine optimization and online visibility.
Since Tumblr users tend to be younger, businesses that have a younger target audience should take advantage of this website. It’s also important to keep in mind that, with Tumblr, your posts should never be too heavy on text. Short posts that are more visual and include multimedia tend to do much better on Tumblr.
How Do I Begin? — Before jumping in, we recommend taking a look at how other businesses and organizations in your industry are using Tumblr. For example, you can reference these Tumblr blogs for Rolling Stone, Newsweek and Sesame Street. While Tumblr has been very successful on these large brands, it can work just as well for smaller businesses. For example, C-Town, a small grocery store in Brooklyn, New York, actively uses Tumblr to share the latest deals and photos of products with their customers.
Once you’re comfortable with how Tumblr works, you can create a profile by clicking here. Businesses should take advantage of the ability to customize their domain name on Tumblr. For example, you can easily change your domain name from yourbusiness.tumblr.com to www.yourbusinessblog.com. Thanks to Tumblr’s high level of personalization, businesses can also customize their template, layout and color scheme using HTML and CSS. However, it’s far easier to choose from the hundreds of themes that Tumblr offers.
Long Island businesses looking to target golfers and more affluent male audiences can advertise on golf scorecards. Bench Craft Company offers advertisements on scorecards that feature local businesses at courses throughout Long Island, including Millpond, Middle Island, Bergen Point, Pine Hills and Rock Hill. Businesses featured on these scorecards receive constant attention during the round … Continue reading “Spotlight on Advertising: Advertise on Golf Scorecards”
Long Island businesses looking to target golfers and more affluent male audiences can advertise on golf scorecards. Bench Craft Company offers advertisements on scorecards that feature local businesses at courses throughout Long Island, including Millpond, Middle Island, Bergen Point, Pine Hills and Rock Hill. Businesses featured on these scorecards receive constant attention during the round of golf and also after the game, since these cards are usually taken back to the home or office for further review.
A large percentage of golfers are business owners or prominent decision makers for businesses and 75% of them either recommend, order or approve of products or services for their business. Many of these golfers also play 4-5 rounds throughout the year. If you advertise on golf scorecards, you can put your business directly in front of this audience.
Advertise with B103, playing Long Island’s Greatest Hits on 103.1 FM, this weekend for only $15 per spot. This opportunity is for this Saturday and Sunday only- no minimums required. If your business is interested in advertising on the radio this weekend with B103, please contact The Public Relations and Marketing Group as soon as possible at (631) … Continue reading “Advertise with the B103 Weekend Special”
Advertise with B103, playing Long Island’s Greatest Hits on 103.1 FM, this weekend for only $15 per spot. This opportunity is for this Saturday and Sunday only- no minimums required. If your business is interested in advertising on the radio this weekend with B103, please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or johnzaher@theprmg.com.
5 Simple Steps to Keeping Track of Your Business’ Facebook and Twitter Progress By now, most businesses have realized the importance of using the social media giants Facebook and Twitter to better market themselves and connect with their audiences. However, even if your business is actively using these social networks, you may not be getting the most … Continue reading “How to Monitor Facebook and Twitter Success”
5 Simple Steps to Keeping Track of Your Business’ Facebook and Twitter Progress
By now, most businesses have realized the importance of using the social media giants Facebook and Twitter to better market themselves and connect with their audiences. However, even if your business is actively using these social networks, you may not be getting the most out of your efforts. To truly measure ROI and effectiveness of your social media marketing, it’s essential for businesses to implement a monitoring program. By keeping track of your progress, it will be easier to see what is working for your business in regards to social media, and what needs to be changed.
This article will explain the basics of monitoring key metrics of Facebook fan pages and Twitter profiles.
1. Know What to Look For — Monitoring several social media channels can be time-consuming, especially when you don’t know what you’re looking for. It’s important to keep the following questions in mind when analyzing social media metrics and data:
What are people saying about my business, brand or products on social media? Look out for both positive and negative comments and respond to each accordingly.
How many users are seeing my social media content? To determine your organization’s reach on social media sites, it’s important to keep track of how many fans, followers or connections you have.
How effective is my social media content? Out of your follower base, how many of these people are really engaging with your content? Keep track of how often users are interacting with your posts and how many users are repeatedly communicating with your page.
How is the activity level on my profiles? To promote interaction, always encourage your fans and followers to share their opinions, answer questions and discuss topics and ideas. As comments come in, it’s important to respond to both positive and negative replies in a timely and professional manner.
2. Use “Insights” to Monitor Your Facebook Fan Page — While it’s important to keep track of how many Facebook fans your business has, this isn’t where your monitoring should end. Analyzing the “View Insights” tab on your Facebook fan page is an essential tool to measuring your business’ success on Facebook. This tool will provide you with information on new likes, lifetime likes, monthly active users, post views, post feedback, weekly total reach and more. The newest metric, “People Talking About This,” represents all user-initiated activity related to your page. This counts unique wall posts, comments, likes, shares, check-ins, etc. It’s important to analyze this metric over time to be able to judge the effectiveness and reach of your business page.
3. Use HootSuite’s Social Analytics — HootSuite is a popular program that allows you to monitor keywords, manage multiple social media profiles and analyze custom analytics such as follower/fan growth, brand sentiment and more. With HootSuite’s Social Analytics feature, you can track Twitter brand mentions, measure your follower growth on Twitter, examine Facebook “likes” and demographics and more. While HootSuite is a free program, there is a paid premium service for users who need to manage more than five social media profiles, or need more detailed analytics reports.
4. Use Social Mention to Measure Progress — The program Social Mention offers valuable influence-tracking features for your business. It allows you to easily track and measure what people are saying about your company, products or any other topic in real time. Social Mention also measures the following essential social media metrics:
Strength — Strength is the likelihood that your brand is being discussed in social media networks.
Sentiment — Your sentiment is the ratio of positive social media mentions to those that are negative.
Passion — Passion refers to the likelihood that individuals who are talking about your brand or product will continue to do so.
Reach — Reach refers to your business’ range of influence or the number of unique authors referencing your brand, divided by the total number of mentions.
Users are able to monitor their growth in these areas through daily social media alerts and Social Mention’s search and analysis service.
5. Keep Track of Your Progress — To determine the long-term effectiveness of your business’ social media marketing, it’s essential to measure your progress along the way. We recommend having a neat, organized spreadsheet to update key metrics such as your number of Facebook likes, followers-to-following ratio on Twitter, number of comments and interactions and other key statistics available to you on Facebook Insights, HootSuite and Social Mention.
While an average of 66% of Americans use the Internet to find local businesses, your organization could benefit from advertising online with CBS Local Pages. CBS delivers an online outlet for local businesses to create a strong presence online via the websites, search engines and mobile devices to drive awareness, interest and engagement in your … Continue reading “Advertise with CBS Local Pages”
While an average of 66% of Americans use the Internet to find local businesses, your organization could benefit from advertising online with CBS Local Pages. CBS delivers an online outlet for local businesses to create a strong presence online via the websites, search engines and mobile devices to drive awareness, interest and engagement in your organization. CBS Local Pages include business information, a message to your customers, reviews, photos, coupons, offers, maps, directions and more. Also, these pages are also very simple to build, track and update over time.
Thanks to CBS’ partnership with CityGrid, your business can reach 300+ unique sites and apps in their network, reaching over 140 million people each month. Plus, CBS Local Pages are fully optimized for search engine optimization. Depending on what industry your organization belongs to, CBS Local Pages will ensure that your listing reaches the right audience. For example, restaurants could have their information distributed to popular websites such as Urban Spoon and MenuPages.com.
Photo sharing websites have taken the Web by storm by offering a new medium for individuals and businesses alike to share multimedia and develop their brand. When used properly, photo sharing can bring a human face and creativity to your organization. These sites also provide essential links back to your website or blog, building traffic … Continue reading “How Photo Sharing Sites Can Help Your Business”
Photo sharing websites have taken the Web by storm by offering a new medium for individuals and businesses alike to share multimedia and develop their brand. When used properly, photo sharing can bring a human face and creativity to your organization. These sites also provide essential links back to your website or blog, building traffic and enhancing your search engine optimization. Best of all, photo sharing sites are completely free and don’t require a huge time commitment.
This article will provide you with an overview of the most popular photo sharing websites:Pinterest, Instagram and Flickr.
Pinterest — With new social media sites popping up left and right, Pinterest has already distinguished itself as a photo sharing powerhouse. It’s already one of the 10 most visited social networking sites, according to a study by Experian Hitwise, with more Web traffic than Tumblr and Google+! Pinterest is a virtual pinboard that allows users to organize, share and store all of their favorite photos, called “pins,” from the Web. For example, someone may create a board for “Recipes,” “Ideas for the Home” or “Favorite Products.” Users can “follow” others to keep up-to-date with their boards, discover new things and connect with others who have similar interests. They can also “re-pin” someone else’s pin that they want to add to their own boards (similar to Twitter’s “re-tweet” button). With millions of new pins added every week, this social networking site is connecting users from all over the world. Here are several tips for using Pinterest to promote your business:
Don’t Overly Promote Yourself — One thing to keep in mind is that you should not excessively promote yourself on Pinterest. While it’s fine to post a photo of a product or project that you’re proud of, businesses should avoid pure self-promotion. An important part of Pinterest is that it can humanize your business, which is essential to connecting with your audience on a more personal level. Consider creating boards for other content on the Web that you like and want to share with your followers, rather than only your own material. For example, the social media organization Mashable uses Pinterest to categorize “What We’re Loving on the Web.” Instead of including only their own material and self-promotion, they have boards for “Web Humor,” “Infographics” and “Tech and Gadgets.”
What Should I Pin? — Depending on your industry or organization, there are a variety of photos that would be appropriate for a business to add to Pinterest. See below for examples:
Restaurants — Since food is very popular on Pinterest, restaurants would benefit from posting photos of the meals they offer and recipes.
Retailers — Retail stores can post photos of new products, fashion and other services.
Non-profit Organizations — Depending on their field, non-profits could post “behind-the-scenes” photos from the work they do, inspiring pictures or quotes, photos from events and more.
Include Links — When posting a pin, always include a link back to the original page. This way, when users click on the photo, they can be taken to your website, wherever the photo was derived from or wherever you’d like to take them.
How Do I Begin? — To start using Pinterest, create a profile here.
Instagram — Instagram is a real-time photo sharing application, available in the App store. Unfortunately, Instagram is only available on the Apple iPhone or iPod touch for now. While it is not available on desktops just yet, the company does intend to extend Instagram to a website. When you upload a photo to Instagram, you can choose a filter to transform the look and feel of the shot. These filters can instantly convert your mobile photo into a creative, artsy or professional-looking snapshot. For example, you can use filters such as “Toaster,” “Inkwell” and “1977” to customize the look of your photo. When used effectively, Instagram could become a powerful way of attracting, engaging and nourishing a follower base. Here are several tips for how businesses can incorporate Instagram into their social media strategy:
Link Instagram to Your Other Social Media Profiles — The benefits of Instagram are that it is incredibly fast and simple and integrates with other social media platforms. Businesses can easily link Instagram to Facebook, Twitter, Flickrand FourSquare profiles to incorporate multimedia on a regular basis.
Be Creative — As with any photo sharing site, keep in mind that it’s about being interesting and fun, not about pushing products down your audience’s throat. Instagram is unique from other photo sharing sites because of its use of custom photo filters. For example, take a look at how Starbucks has uploaded creative shots of their products using the photo filters here.
What Should I Upload to Instagram? — As with any photo sharing site, it depends on your business and what industry you belong to. For example, if you’re a non-profit organization, you can see how non-profits are using Instagram here. Generally, any business can use Instagram to upload and customize photos from special events, new products and “behind-the-scenes” photos of your business’ work, services or daily activities.
How Do I Begin? — To begin, download the Instagram App here and create your profile.
Flickr — Flickr allows users to submit photos and videos and organize them using tags and “sets,” where other members can browse and interact with each other. Businesses can use Flickr to store and share graphics, photos and videos that are relevant to their business or industry in some way. It’s also not frowned upon to add a personal touch to your business’ Flickr profile by adding a separate set for favorite photos or videos that haven’t been created by your organization. Using Flickr is another great way to incorporate multimedia into your Web, social media and overall marketing strategy. Here are several tips for incorporating Flickr into your business’ social media marketing strategy:
Interact with the Flickr Community — To boost their popularity on the site and increase their level of engagement, businesses can interact with other Flickr users. Comment on other photos you like, add special photos to your “favorites” list and encourage comments. At the minimum, be sure to reply to any and all comments left on your company’s photos.
Join Flickr Groups — Flickr Groups are a great way to interact with your target audiences. Businesses can submit photos and videos to these groups, depending on their posting rules and whether the group is public or private. To begin, search for relevant groups and submit requests to join.
How Do I Begin? — To sign up for Flickr, you’ll need a Yahoo ID. To sign up for Yahoo, click here. Once you have your ID, create a Flickr profile by clicking here and begin posting photos and videos that relate to your business or industry.
This February, the Town Crier and the Long Island Pennysaver will include a special feature on health and wellness. This section will spotlight the latest news, articles and tips for maintaining healthy lifestyles. Last year, the feature was very well received and popular among the medical, health and wellness communities of Nassau and Suffolk County, … Continue reading “Advertise in the Health & Wellness Section of the Town Crier & the Long Island Pennysaver”
This February, the Town Crier and the Long Island Pennysaver will include a special feature on health and wellness. This section will spotlight the latest news, articles and tips for maintaining healthy lifestyles. Last year, the feature was very well received and popular among the medical, health and wellness communities of Nassau and Suffolk County, Long Island.
Businesses can choose from ¼ page, ½ page and full page advertisements. Rates for this opportunity vary, depending on which zone you choose to run your ad in. For example, Zone 1 is distributed in towns such as Dix Hills, Huntington and Cold Spring Harbor.
We would recommend this advertising opportunity for any business or organization in the healthcare or medical field, or any company that is looking to target those interested in health, wellness or overall fitness. If you are interested in advertising in this special section, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.
Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses … Continue reading “Should My Business Have a Blog?”
Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses to provide useful information, rather than just company promotion, and build their reputation and credibility among customers.
This article will provide you with the benefits of blogging, advice on how to begin blogging and five essential blogging tips for your business.
Benefits of Blogging — Successful blogs can demonstrate your expertise and leadership in your industry, attract the attention of your audience and secure leads for your business. Creating and maintaining a blog for your business will dramatically improve your content creation, boost your reputation and improve your search engine optimization (SEO).
Content Creation — It has never been more important for businesses to generate quality content on a regular basis. The quality of your content is what influences your audience’s decision on whether or not to invest their time into reading your website or blog, and ultimately whether to trust your company and give it their business. Blogs are the perfect venues to distribute and store your content. Your blog should house informative, thought-provoking content that is related to your industry or the problem that your business solves for your audience. Very often, a blog will become your content hub of information. To learn more about the importance of content creation, please read our article, “Why Quality Content Reigns Supreme.”
Build Your Reputation — While your business’ website should focus on the products or services your business offers, your blog should demonstrate your organization’s knowledge and expertise in this area. By providing your audience with valuable content and helpful articles, your business will gain credibility and trust among existing and potential customers.
Search Engine Optimization (SEO) Benefits — Blogging can dramatically improve your search engine rankings. Search engines place heavy emphasis on new, current and quality content, so blogs are given high authority.
How to Begin Blogging — Before you jump into the blogosphere, it’s important to spend some time researching and browsing through other blogs in your industry. Once you’re comfortable with how blogs work, you should first establish a clear objective and target audience. Ask yourself the following questions: Is my target audience likely to engage in blogs? What content would my audience find most valuable? What type of information, and multimedia, is my audience looking for? To be able to answer these questions, it’s important to be able to put yourself into the mindset of your current or potential customers.
When you’re ready to begin, we recommend incorporating your blog into your main website, instead of giving it its own URL. Especially to those who are new to Web marketing, this is the easiest way to begin. Another factor to consider, when choosing whether or not to incorporate your blog, is that many people don’t have the time to develop content for and market more than one website. Incorporating your blog into your business’ main site will provide it with fresh content, as well as search engine optimization benefits.
The most successful blogs are updated weekly, at least, with fresh and interesting content related to their industry. You may choose to blog about news in your business area, company updates, helpful and “how-to” articles and other content that may be valuable to your audience. Remember to include relevant tags with each entry so that your posts can be easily categorized and found on the Web.
5 Essential Blogging Tips — To make sure your business’ blog is as successful as it can be, follow these five essential tips:
Incorporate Multimedia — It’s essential to add some form of multimedia to each blog entry to make your content interesting and visually appealing. By adding a photo, graphic or video to your post, you’ll appeal to a greater audience, since everyone takes in information differently. Some people are visual learners and will be far more receptive to your blog if it incorporates more than just text.
Add Sharing Icons — Including social media and social bookmarking icons on your blog is a great way to enable sharing. With sharing icons present next to each blog post, readers can easily share the entry with their friends or on their own social media profiles. It’s important to include the following sharing icons: Facebook’s “Like” button, Twitter, the Google+ “+1” button, StumbleUpon, Digg, Delicious and the option to email the blog entry to a friend. Please follow each hyperlink for more information and to learn how to enable each of these sharing features on your blog. When done properly, this will definitely boost your blog’s traffic.
Include Hyperlinks — Wherever possible, it’s important to include hyperlinks that lead to more specific information. For example, find keywords in your blog posts and link them to another article you may have written on the topic or a section of your company’s website that offers more information on this topic or services you may offer.
Encourage Feedback — You want your blog to be as interactive as possible. It’s important to include a call to action in your blog posts and it could be something as simple as, “What are your thoughts? Share your opinion in the comment section below!” You should also include your contact information at the end of a blog post, should they have any questions or require more information. Remember to regularly scan your comments to remove any spam and reply to any questions, comments or concerns in a timely and helpful manner.
Promote on Social Media — With the powerful sharing capabilities of social media sites, your business’ social media profiles are perfect venues for promoting your blog. Whenever you update your blog, make sure to notify your Facebook fans, Twitterfollowers and Google+ circles. After you write your blog entry, use these sharing icons to “tweet,” share on your Facebook fan page, add to your social bookmarking profiles and more. In your social media updates, include a “teaser,” such as a portion of your blog entry, with the title, and encourage people to follow the link to read the rest of your post.
The Long Island Convention & Visitors Bureau is offering an exciting new marketing vehicle to get your message in front of thousands of consumers who will be looking for ideas and information on how to spend their leisure time, and money, on Long Island this summer. This advertising opportunity is perfect for getting your business’ message across visitors to and residents of Long Island. This year, 100,000 full-size Long Island maps will be distributed throughout Long Island, Manhattan, Westchester, Hudson Valley and Connecticut.
All advertisers will receive a complimentary business profile on Ettractions.com, an attractions and visitor information website, which has over 137,000 unique monthly visitors. Your profile will include up to 2,000 characters of content, up to 5 photos and up to 5 videos.
We would highly recommend this advertising opportunity for attraction or tourism-related organizations. If you are interested in advertising your business on this map, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.
Contact Us
For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call: Toll Free: 855-PRMG-123 .: Phone: 631-207-1057
