Public Relations and Marketing Blog

be(Cause) Lifestyle Boutique Relocates to Wading River

Store Supports Job Opportunities for Young Adults Who Have Special Needs

WADING RIVER, NEW YORK — be(Cause) Lifestyle Boutique, a store that supports job opportunities for young adults with developmental disabilities, has announced that it has moved its store from East Northport to Wading River. The new address is 6278 Route 25A, Building A, #2.

The boutique features a vast array of stylish clothing, jewelry from local artisans, soaps and assorted home goods, including the Nest line of fragrance candles. In addition to selling clothing, be(Cause) Lifestyle Boutique also serves coffee, baked goods and gift baskets filled with hand-crafted food items. In celebration of the new store, shoppers will receive 25% off all purchases this month as part of its grand opening and holiday sale through December 31.

The idea for the store came to its owner, Stacey Wohl, who decided to revisit her roots in the fashion industry. She worked in the garment industry as a showroom salesperson, fit model and designer after graduating college. In 2012, she began a wholesale coffee business, Our Coffee with a Cause, in which she trained her two children, Brittney and Logan — both of whom have special needs — and other special-needs individuals in various aspects of the business.

In 2016, she opened Cause Café in Northport, a full-service restaurant serving breakfast and lunch, with half of its employees comprised of those with developmental disabilities. “I opened Cause Café to employ my children and others with autism and train them in different aspects of the business,” Ms. Wohl said. “My idea was to make it a franchise and open more locations across the country.”

However, those plans never came to fruition. While vacationing on a cruise ship with her parents and her daughter, her father suffered a heart attack and died. Ms. Wohl returned home and needed to deal with the affairs regarding her mother’s house and the estate, leaving her no time to operate the restaurant. “I closed down Cause Café to retool my idea of employing special-needs young adults, but make it easier for them,” Ms. Wohl said.

In 2018, Ms. Wohl opened be(Cause) Lifestyle Boutique, a clothing store featuring a coffee bar. “I came up with this concept because of my background in the garment center and there was space to open a mini-Cause Café,” she said.

But, three weeks after Ms. Wohl opened the store, her mother committed suicide. She continued to operate the business while taking care of her late parents’ estate, including selling their house, and having to deal with the loss of her mother.

In late 2019, Ms. Wohl relocated be(Cause) to Wading River, with the intention of keeping the Cause Café concept in the store. The new location will allow Ms. Wohl to be closer to Brittney, who was recently accepted to a day program in Aquebogue; meanwhile, Logan will work at the store when he finishes the school year at a boarding school for autistic children in upstate New York. “When I found this location, I wanted to combine the two concepts of a store and a coffee bar like I did at East Northport,” she said. “At be(Cause)’s new location, it will continue to be supported by volunteers with special needs. My intention is to offer volunteer opportunities to more young adults with special needs at the store, where they can learn real-life work skills in the retail industry.”

For more information, call (631) 266-2025 or visit www.Facebook.com/BeCauseLifestyleBoutique.

Melissa A. Luff Loizides Joins SBPLI’s Board of Directors

Melissa A. Luff Loizides

KINGS PARK, NEW YORK — School-Business Partnerships of Long Island, Inc. (SBPLI) — also known as FIRST® (For Inspiration and Recognition in Science and Technology) Long Island — has announced that Melissa A. Luff Loizides has joined its Board of Directors. She replaces Joe Sicinski, who retired from the board.

Ms. Loizides is a Senior Human Resources Executive at Zebra Technologies Corporation in Holtsville, New York, which sponsors SBPLI’s Long Island Regional FIRST Robotics Competition. In her role, she serves as the senior human resources business partner to the chief product and solutions officer and the chief supply chain and services officer, both of whom report to the chief executive officer.

Prior to joining Zebra, Ms. Loizides was the Vice President of the Equities Division at the Goldman Sachs Group, Inc. in New York, New York. She has a Bachelor of Science (cum laude) degree and a Master of Science degree from St. Joseph’s College in Patchogue.

“I am very pleased to join the Board of Directors at SBPLI,” Ms. Loizides said. “Our company has been involved with the organization’s Long Island Regional FIRST Robotics Competition as a sponsor and I think it’s great to be part of an organization that uses these events to get children interested in science, engineering and technology.”

“We are proud to welcome Ms. Loizides on the board,” said Bertram Dittmar, Executive Director, SBPLI. “Her business experience working for a major Long Island technology corporation will prove to be an asset to our group. She will be able to assist us in helping to get out SBPLI’s message and more clearly define our mission.”

For more information on SBPLI or the FIRST Robotics Competition, or to become a sponsor, please visit www.sbpli-lifirst.org.

Ben’s is the Hanukkah Headquarters for Holiday Catering with Family Dinner for 6

Latke Special is Available on December 21-30

This holiday season, make Ben’s Kosher Delicatessen Restaurant & Caterers your Hanukkah headquarters with a catered Hanukkah Family Dinner for 6. Ben’s catered dishes allow loved ones to spend more time together during this special time and eliminate the stress associated with preparing and cooking the meal and cleaning up afterwards.

For $139.99, you will receive two quarts of chicken noodle soup with six matzo balls; choice of a side salad (cole slaw, health or cucumber salad); one pound of rye bread; choice of three whole chickens with stuffing or, for an additional $10, two-and-a-half pounds of brisket; two dozen mini-latkes with applesauce; and a small relish tray.

In addition, Ben’s has a special offer for those who love latkes: order three dozen latkes at $15.00 per dozen, get the next dozen free. From December 20-30, those who order 12 additional latkes will receive 25% off that order. You can mix and match flavors, such as spinach, sweet potato, zucchini and plain potato. Applesauce is included. (Flavored latkes are available December 21-30 or by advance order at other times.)

Orders can be made before or during the holiday. All catering orders can be picked up or delivered. Delivery is available for an additional fee. Please visit https://www.bensdeli.net/catering-menus/delivery-fee-schedules/ for delivery fees and schedules.

For more information, or to place an order, call 1 (800) 344-BENS or visit www.bensdeli.net.

MEDIA ADVISORY for Saturday, December 14, 2019: Gershow Recycling Provides Aluminum Scrap for High School Robotics Teams

Who: Jonathan Abrams, Manager, Gershow Recycling
Local high school robotics teams and their mentors

What: For the eleventh year in a row, Gershow Recycling is opening its Medford facility to local high school robotics teams who need aluminum scrap. The teams will use the scrap to construct their 120-pound robots that will compete in School-Business Partnerships of Long Island, Inc.’s 21st annual Long Island Regional FIRST® (For Inspiration and Recognition of Science and Technology) Robotics Competition on March 22-28 at Hofstra University.

Teams scheduled to attend so far include Half Hollow Hills, Hauppauge, Huntington, Kings Park, North Shore, Plainview-Old Bethpage, Southold and Westhampton Beach.

When: Saturday, December 14, 2019
8 a.m. to 11 a.m.

Where: Gershow Recycling
71 Peconic Avenue
Medford, NY

Directions: LIE to Exit 64. Take Route 112 South to Patchogue. Go 0.7 mile. Turn left at Peconic Avenue. Go 1.3 miles. Gershow is on the left.

Photo Ops: Mr. Abrams joined by members of the high school robotics teams and their coaches and mentors. Members of the high school robotics teams displaying the aluminum scrap they received.

Village of Islandia Honors Local Residents at its Good Neighbor Gala

Allan M. Dorman (left), Mayor, Village of Islandia, honors local resident Shy Main Sheih (center) for her volunteer work at the village events during the village’s Good Neighbor Gala on December 5. Also pictured: Denise Schrage (right), Commissioner, Parks and Recreation, Village of Islandia.
Marilyn Griffaton (center), Islandia Village Administrator, accepts a proclamation from Allan M. Dorman (left), Mayor, Village of Islandia, and Denise Schrage (right), Commissioner, Parks and Recreation and Ms. Griffaton’s niece, at the village’s Good Neighbor Gala on December 5.
Brent Mako Real Estate Group was recognized at the Village of Islandia’s Good Neighbor Gala for its support of Veterans of Foreign Wars (VFW) Post #12144 on December 5. Pictured (front row, left to right): Raul Jimenez Cintron, Past Commander, Col. Francis S. Midura VFW Post #12144; Will Kogel, Vice President, Brent Mako Real Estate Group; Joel Meyers, Commander, VFW Post #12144; Mark Seiden, Vice President, and Jim Kogel, President, Brent Mako Real Estate Group; and Allan M. Dorman, Mayor, Village of Islandia. Back row (l-r): Tom Brauner, Chaplain; Raymond Bush, Past Commander and Dan Walsh, Member, VFW Post #12144.

Event Also Recognizes Business for the First Time

On December 5, the Village of Islandia held a Good Neighbor Gala on the grounds of Village Hall to recognize two of its residents — Shy Main Shieh and Marilyn Griffaton — and, for the first time, a business, Brent Mako Real Estate Group.

Ms. Sheih, a longtime Islandia resident, has served as a volunteer at all the village events, including the Pumpkin Fest, the Christmas Tree Lighting, the Easter Egg Hunt and the Village Bar-B-Que.

Ms. Griffaton, who has lived in the village for 40 years, has worked as Village Administrator for the past 12 years. She volunteers her time at village events.

Brent Mako Real Estate Group was honored for providing support for the Col. Francis S. Midura Veterans of Foreign Wars Post #12144’s new hall. The company was the first business to be recognized at the village’s Good Neighbor Gala.

At the ceremony, Mayor Allan M. Dorman thanked the honorees for their service to the community and the attendees for supporting their neighbors. He also said that there will be more Good Neighbor Gala events in the future as the village continues to recognize its citizens.

For more information, call 631-348-1133 or visit www.newvillageofislandia.com.

Southampton Inn New Year’s Eve Gala Recalls Auld Lang Syne

SOUTHAMPTON, NEW YORK —The Southampton Inn New Year’s Eve Gala and Getaway provides a classic celebration in a historic seaside village. An affordable staycation package offers couples and friends the start of a New Year’s tradition with walks on the beach, hot cider by the Inn’s fire, cultural experiences and, of course, the best night of dinner and dancing on the East End.

For $475*, guests stay in an overnight room (double occupancy), and are treated to a wonderful New Year’s celebration in the Inn’s ballroom, complete with a DJ, dancing, dessert, premium open bar, a midnight toast and a delicious brunch on New Year’s Day in Claude’s Restaurant. It’s an old-fashioned celebration of welcoming the new year in a cozy, festive and friendly atmosphere. Guests can extend their stay for $100* per night.

For those who only wish to attend the gala, the price is $125* per adult.

The Southampton Inn is also offering December Vacation BOGOs between December 23 and January 5; those who reserve a room receive a second room at 50% off. (Connecting rooms are available.) This offer excludes December 31.

The Southampton Inn and Claude’s Restaurant are located at 91 Hill Street in Southampton. For reservations, or for more information, call (631) 283-6500 or visit www.southamptoninn.com.

*Prices exclude tax, gratuity and fees. 2019 rates.

Long Island Children Apply Research and Robotics to Explore CITY SHAPER(SM) in the FIRST ® LEGO® League Challenge

KINGS PARK, NEW YORK, DECEMBER 19, 2019 – Creativity and science will come together at this season’s FIRST® LEGO® League Long Island Qualifying Tournaments at the following dates and locations:

  • Saturday, January 11, 2020 at William Floyd High School, 240 Mastic Beach Road, Mastic Beach, from 8 a.m. to 1:30 p.m.
  • Saturday, January 25, 2020 at Huntington High School, 188 Oakwood Road, Huntington from 7 a.m. to 12:30 p.m. and 1 p.m. to 6:30 p.m.
  • Sunday, January 26, 2020 at Huntington High School, 188 Oakwood Road, Huntington from 8 a.m. to 2 p.m.
  • Saturday, February 8, 2020 at Mineola High School, 10 Armstrong Road, Garden City Park from 7 a.m. to 12:30 p.m. and 1 p.m. to 6:30 p.m.
  • Sunday, February 9, 2020 at Mineola High School, 10 Armstrong Road, Garden City Park from 8 a.m. to 2 p.m.

More than 180 Long Island teams of 9- to 14-year-old children and their coaches will demonstrate their problem-solving skills, creative thinking, teamwork, competitive play, sportsmanship, and sense of community in this season’s challenge, CITY SHAPERSM. The local Qualifiers are presented by School-Business Partnerships of Long Island Inc., also known as FIRST Long Island.

For the CITY SHAPER Challenge, FIRST collaborated with experts in the fields of architecture, civil engineering, infrastructure, sustainability, and urban planning. These experts, who made up the Challenge Advisory Team, helped to create a theme and challenge missions that reflect what it takes to design and construct practical, sustainable and beautiful buildings and spaces, catering to the diverse needs of their users.

The competition is judged in three areas: Innovation Project, Robot Design, and Core Values, which embody aspects of teamwork and good sportsmanship. Top robot game scores are also honored as teams will have to program their LEGO MINDSTORMS® robots to solve a set of missions on an obstacle course set on a thematic playing surface.

FIRST LEGO League is an international program for 9- to 16-year-olds (ages vary by country) created in a partnership between FIRST and the LEGO Group in 1998 to get children excited about science and technology – and teach them valuable career and life skills. Using LEGO® MINDSTORMS® technologies and LEGO® Education materials, children work alongside adult Mentors to design, build, and program autonomous robots and create an innovative solution to a problem as part of their research project. After eight intense weeks, the competition season culminates at high-energy, sports-like tournaments. Like any other organized “sport,” teams also fundraise, create a team identity, and go on field trips.

Currently in its 21st year, FIRST LEGO League anticipates participation by approximately 38,800 teams in more than 100 countries competing in hundreds of qualifying tournaments and championship tournaments. About 310,000 children will compete to win honors and recognition. Teams will also have the opportunity to participate at the FIRST LEGO League World Festival, to be held in conjunction with the FIRST Championship in Detroit in April.

“The FIRST LEGO League students on Long Island will be working diligently to identify real-life problems we face when constructing and designing new buildings in our community,” says Stephanie Stern, FIRST LEGO League Co-Director. “It’s amazing how passionate they are about finding a solution. It’s going to be really exciting to see what they devise when they present at the Qualifiers.”

*Admission to the FIRST LEGO League event is open to the public and is FREE-of-charge.

For more information, visit www.sbpli-lifirst.org.

Charles Rutenberg Realty, Inc. Welcomes Eleven New Real Estate Professionals

[Plainview, New York] — Eight seasoned licensed Real Estate Professionals and two newly licensed Real Estate Professionals have joined Charles Rutenberg Realty, Inc., citing the company’s successful business model, excellent training and expert guidance as some of their reasons for choosing the firm. Another licensed Real Estate Professional has returned to Charles Rutenberg Realty.

Those joining the Agency’s Plainview Office are the following Licensed Real Estate Salespeople: Ibraham Osman of East Meadow, formerly with RE/MAX Central Property in East Meadow; Angel Abreu of Bay Shore, formerly with Elegante Realty Corp. in Westbury; Maureen Akerberg of St. James, formerly with Henrietta Homes and Properties in St. James; Joseph Medina of Brooklyn, formerly with StarRock Association in New York City; Harvey Silver of Brooklyn, formerly with All Kings Realty, Inc. in Brooklyn; Tomer Sinai of Queens Village, formerly with Cordial Realty in Queens; Tony Tronto of New Hyde Park, formerly with Keller Williams in Manhasset; and Howard Rosenthal of Farmingdale, formerly with Vylla Homes in East Meadow.

Angel Abreu
Harvey Silver
Howard Rosenthal
Ibrahim Osman
Maureen Akerberg
Tomer Sinai
Tony Tronto

The two industry newcomers who will be starting their Real Estate careers at Charles Rutenberg Realty, Inc. are Thomas Kennelly of Port Jefferson Station, who received his training online from Real Estate U., and Vishal Kundra of Bethpage, who attended American Real Estate School in Hauppauge.

Thomas Kennelly
Vishal Kundra

Missah Uddin Mahmood of Jamaica Estates is returning to Charles Rutenberg Realty, Inc.

For more information, visit www.crrli.com.

Gershow Recycling Purchases 50 Turkeys That Were Distributed to Families in Need

Eric Kugler (left), Manager, Gershow Recycling, presented turkeys to members of Fire Department of New York Rescue Squad 252.
Eric Kugler (left), Manager, Gershow Recycling, presented turkeys to members of FDNY Engine 231/Ladder 120 at Watkins Avenue.
Eric Kugler (second from left) and Scott Kolesari (right), Managers, Gershow Recycling, pose with members of FDNY’s Rescue Company Number 2, who received five turkeys from Gershow.
Eric Kugler (left), Manager, Gershow Recycling, poses with members of Ladder 103 “Pride of Sheffield Avenue” and one of the turkeys the fire department received from Gershow.
Eric Kugler (left), Manager, Gershow Recycling, poses with members of New York Police Department’s Emergency Services Unit Truck #7 and the 75th Precinct and one of the turkeys donated by Gershow.
Eric Kugler (third from right), Manager, Gershow Recycling, poses with members of the FDNY’s Engine 332/Ladder 175, who received four turkeys from Gershow.

On November 26, in celebration of Thanksgiving and in assisting the local community, Gershow Recycling purchased 50 turkeys that the company distributed to local law enforcement agencies and fire departments. The turkeys were then given out to local families in need. Those who received the turkeys included FDNY Rescue Squad 252, FDNY Engine 231/Ladder 120 at Watkins Avenue, FDNY Rescue Company Number 2, FDNY Ladder 103 “Pride of Sheffield Avenue,” NYPD Emergency Services Unit Truck #7, FDNY Engine 332/Ladder 175; NYPD 75th Precinct and NYPD 73rd Precinct.

Gershow has nine locations in Brooklyn, New Hyde Park, Valley Stream, Freeport, Lindenhurst, Huntington Station, Bay Shore, Medford and Riverhead. For more information, call (631) 289-6188 or visit www.gershow.com.

MEDIA ADVISORY for Saturday, December 7, 2019: Christmas Tree Lighting to Take Place at Islandia Village Hall

Who: Allan Dorman, Mayor, Village of Islandia
Islandia Village Board of Trustees
Joe the Singing Bus Driver
Central Islip Fire Department

What: The Village of Islandia will kick off the holiday season with its annual Christmas tree lighting ceremony. “Joe the Singing Bus Driver” will kick off the ceremony as he sings and plays holiday favorites. Children will have the opportunity to write letters to Santa Claus and go on hayrides with their parents. Mayor Allan M. Dorman and members of the Village Board will join together in the lighting of the Christmas tree. Santa Claus will then arrive on a fire truck, giving out presents to the good little boys and girls of Islandia Village.

Where: Islandia Village Hall
1100 Old Nichols Road, Islandia

When: Saturday, December 7, 2019
4:00 p.m. — Joe the Singing Bus Driver performs
5:00 p.m. — Tree lighting, followed by the arrival of Santa Claus

Photo Ops: Mayor Dorman joining the Trustees in lighting the tree. Children writing letters to Santa Claus. Families going on hayrides. Joe the Singing Bus Driver playing guitar and singing holiday songs for village residents and the children. Mayor Dorman with Santa and members of the Central Islip Fire Department.

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